Unlike McDonald’s high-profile packaging of China stores for sale, KFC, another iconic American fast food chain giant, unexpectedly sold its China business in a low-key manner. The night before yesterday, Yum! Brands, the parent companies of KFC and Pizza Hut and listed on the new york Stock Exchange, announced that Yum! China would be separated from Yum! Brands and listed on the NYSE as an independent company. At the same time, after the spin-off, Yum! China will receive a total investment of US$ 460 million from Chunhua Capital and Ant Financial. This means that Yum! Brands has sold part of its operations in KFC and Pizza Hut in China to two purchasers from China.

　　Yum!’ s business in China has fallen into a trough?

　　In fact, Yum! Brands has already paved the way for China business. Last October, it announced that it planned to split Yum! Brands and Yum! China, and this transaction was carried out on the basis of that split at that time.

　　KFC is the first American fast food chain brand to enter the mainland market in China. In 1987, it opened its first store in Qianmen, then the most prosperous business district in Beijing. At that time, it was fashionable for both Beijingers and foreign tourists to queue up for a fried chicken or a hamburger at KFC. And KFC’s rule of "throw away the food after it has been sold for 90 minutes" brought from the United States has also attracted the attention of consumers in China. It is likely that KFC’s great success in exploring the China market attracted McDonald’s. Subsequently, McDonald’s also entered the mainland market of China in 1990. For a long time after that, these two brands were the iconic brands of American fast food culture in China.

　　In 2015, China accounted for half of the global business of Yum! Brands. However, this data can’t hide its downward trend in the China market. Since the incident that Shanghai Fuxi reprocessed expired meat raw materials and changed the shelf life and supplied them to McDonald’s and KFC restaurants in July 2014, KFC’s single-store income began to decline continuously. Yum! China’s same-store sales fell by 16% in the third quarter of 2014, and almost all of them fell by double digits in the following three quarters. Parkson’s financial report for the second quarter of this year, just released in July this year, shows that the same-store sales of KFC in China increased by 2% year-on-year, but it actually climbed slowly from the low base of last year’s lowest valley. During the same period, the same-store sales of Pizza Hut in China shrank by 11%. Therefore, it is widely analyzed that the reason why foreign shareholders strongly demand Yum! Brands to spin off its business in China has something to do with the poor prospect.

　　The "China Golden Period" of franchising may have passed.

　　Franchising is an effective way for KFC to expand its business in the world. As early as 1993, it began to carry out franchising in China, and since 2000, it has only adopted the franchising mode of "not starting from scratch" in China. The so-called "not starting from scratch" means that KFC will hand over a mature and profitable restaurant to its franchisees. In this way, franchisees can put all their energy into the operation and management of stores without having to make preliminary preparations such as site selection, opening stores, recruiting and training employees. This greatly reduces the business risks of KFC franchisees. In the words of Su Jingshi, former president of Yum! China Restaurant Group Greater China, "franchisees can succeed only by maintaining." By this means, KFC has achieved rapid expansion in China, and the number of stores has reached nearly 5,000 by the end of last year.

　　However, KFC has set a high threshold for joining, and the transfer fee for each restaurant is as high as 8 million yuan. After that, the going-concern expenses include the franchise fee accounting for 6% of the sales and the advertising sharing fee accounting for 5% of the sales, and the first agreement is signed for at least ten years. At this point, McDonald’s joining in China is exactly the same, and even the joining fee and cost-sharing ratio are exactly the same. This is obviously not a simple imitation of who, but a careful calculation based on a rigorous business model.

　　In fact, no matter KFC or McDonald’s, its investment in the global business chain is more than the catering service itself, that is, it operates the store in a benign state by selecting a location. As can be seen from the income structure of the two catering giants, this part of the profits is far greater than their own stores. With KFC and McDonald’s reaching the scale of thousands of stores in China and gradually covering third-and fourth-tier cities, the blank market space in the future is getting smaller and smaller, and the golden period of realizing profits through joining and transferring has passed. Therefore, it may be the best time for them to "pack up and sell" their business in China.

　　Although the supply of raw materials, as well as the annual brand use and marketing promotion expenses exceeding 10% of sales are still the long-term benefits they can enjoy, it is obviously only a decimal for them. Moreover, with the increasingly fierce competition in the catering market in China, the future sales potential of these foreign fast foods is not clear.

　　The receiver may want to change the joining mode and continue to expand.

　　Judging from the current Chinese takers of foreign fast food, whether it is Chunhua Capital or Ant Financial, or BTG, Sanpower and Sinochem, which are interested in bidding for McDonald’s China business, their real intention is probably not to directly participate in the catering industry, but to graft their current business to achieve profits in a new expansion mode.

　　This can be seen from the caliber of Ant Financial. "Ant Financial will help Yum! China provide mobile payment services for its brands, including Alipay platform." In fact, although the online speculation of Ma Yun "finally achieved revenge for not being hired by KFC that year", in fact, Ma Yun is definitely a supporting role in this investment — — His total investment with Hu Zuliu of Chunhua Capital will only account for a few percent of Parkson China in the future. Even compared with Hu Zuliu, the $50 million invested by Ma Yun is too small, accounting for only a fraction of the total investment of $460 million.

　　In fact, it can be seen from the fact that no real catering enterprise is willing to take over the business of KFC and McDonald’s in China that these two brands are more tools for the industry, which may also indicate that their future development in China will not be too exciting. Even some people in the industry believe that China KFC and McDonald’s, which have been abandoned by their parent companies, may embark on a development path in China that is divorced from stores in other countries in the world.

　　I don’t know if it is the first move to merge into Ali. The Beijing Youth Daily reporter learned that KFC will officially enter Tmall on September 6. In the future, consumers can buy electronic coupons for KFC food in Tmall stores and then exchange them for corresponding foods in physical stores.

　　Text/reporter zhangqin

　　Financial observation

　　Kfcs are "old"?

　　Although in many countries, KFC and McDonald’s are still regarded as the representatives of American fast food industry and even the symbols of American consumer culture, in fact, in the United States, more and more people have begun to diversify their choices, especially the opportunities for the younger generation of Americans to enter KFC are decreasing.

　　In the first half of the year, the only cross-industry economic indicator of customer satisfaction in the United States, the American Customer Satisfaction Index, released the 2016 Restaurant Satisfaction Survey Report. It shows that the average satisfaction score of fast food restaurants in the United States this year is 79, but the scores of KFC and Pizza Hut under Yum! are below the average. McDonald’s ranked at the bottom of many participating fast food chain stores with a score of 69 points, and McDonald’s ranked at the bottom last year.

　　As for the poor performance of KFC and McDonald’s, some American businessmen believe that although this does not mean that the food quality of KFC and McDonald’s has declined, they are "really old" in the eyes of American consumers and can no longer be the most typical representative of American fast food culture.

　　In fact, in the China market, KFC and McDonald’s are also facing the same problem. With a new generation of young people becoming the main force of fast food consumption, McDonald’s and KFC are no longer their absolute first choice to experience foreign fast food, and a large number of other brands of fast food subdivide the China market. More crucially, no matter how the varieties cater to the taste of China population, the standard fried chicken, French fries, hamburgers and coke that KFC and McDonald’s take care of have become the global representatives of "junk food". More and more young families in China have kept their children away from such fast food restaurants, at least in first-and second-tier cities.

　　For KFC and McDonald’s in China, the aura of standardization and trustworthiness that they were most proud of in the past has also been shattered with repeated food safety incidents. No matter Sudan red or fast-growing chicken, and then to the Shanghai Fuxi incident, these foreign fast foods have not been able to stay out of it.

　　Text/reporter zhangqin

In order to facilitate taxpayers and grass-roots tax authorities to check the answers to relevant policies, the State Administration of Taxation has comprehensively sorted out and confirmed the questions and answers issued by the State Administration of Taxation from January 2019 to July 2024, and compiled and formed a series of tax and fee support policies since 2019 covering 294 current effective answers in 34 topics in 8 categories.Today, I understand the relevant questions and answers about the VAT reduction and exemption policy for small-scale taxpayers.

[Question 1] I am a small decoration company, and I am a small-scale VAT taxpayer who declares on a monthly basis, so I can apply the differential taxation policy for subcontracting of construction services. Excuse me, is the monthly sales of small-scale taxpayers exempted from VAT judged before or after the difference?

A:Judging by the sales after the difference. The Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of VAT Reduction and Exemption Policies for Small-scale Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.1, 2023) stipulates that small-scale taxpayers who apply the VAT differential taxation policy can determine whether the above-mentioned VAT exemption policy can be implemented based on the sales after the difference. Therefore, if the construction services provided by your company can be deducted by the difference according to the regulations, whether the above-mentioned small-scale taxpayers are exempted from value-added tax policy can be determined by the sales after the difference.

[Question 2] Our company is a small-scale VAT taxpayer who declares monthly. On January 6, 2023, we transferred a store. After excluding the sales of the transferred store, it is estimated that the sales in January will be less than 100,000 yuan, and all of them will be invoiced. Can our company enjoy the VAT exemption policy? What should we pay attention to when declaring?

A:Article 1 of State Taxation Administration of The People’s Republic of China’s Announcement on the Collection and Management of Small-scale VAT Taxpayers’ Exemption and Exemption Policies (No.1 in 2023) stipulates that if small-scale taxpayers engage in VAT taxable sales, and their total monthly sales exceed 100,000 yuan, but after deducting the sales of real estate that occurred in this period, they do not exceed 100,000 yuan, their sales of goods, services and intangible assets will be exempted from VAT. When your company handles the VAT tax return for the January tax period, you should accurately enter the data of "Sales of Real Estate in Current Period" in the reporting interface of VAT and Additional Taxes (for small-scale taxpayers), and the system will automatically calculate the current sales after deducting the sales of real estate. If the sales after deduction does not exceed 100,000 yuan, you can enjoy the VAT exemption policy. When handling the tax declaration, the deducted sales should be filled in the relevant column of "VAT and Additional Taxes and Fees Declaration Form (applicable to small-scale taxpayers)".

[Question 3] I am a small-scale VAT taxpayer who declares on a monthly basis. In August 2023, I issued an ordinary VAT invoice with a 3% collection rate for my customers. If the actual monthly sales do not exceed 100,000 yuan, can I enjoy the preferential tax-free policy?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax, and enjoy the policy of exemption from value-added tax.

[Question 4] Our company is a small-scale VAT taxpayer who declares monthly. In September 2023, it is estimated that the income from selling goods will be 200,000 yuan. What tax reduction and exemption policy can we enjoy and how to issue VAT invoices?

A:Article 2 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers shall apply taxable sales income at a rate of 3%, and the VAT shall be levied at a reduced rate of 1%. Article 5 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers’ Reduction and Exemption of VAT and Other Policies (No.1 in 2023) stipulates that if small-scale taxpayers obtain taxable sales income and apply the policy of collecting VAT at a reduced rate of 1%, they should issue VAT invoices at a rate of 1%. Therefore, your income from selling goods in September was 200,000 yuan, and you can apply the policy of collecting VAT at a reduced rate of 1%, and issue special VAT invoices or ordinary VAT invoices at a rate of 1%.

[Question 5] I am a catering company. I am a small-scale taxpayer who declares value-added tax on a monthly basis. On August 25th, 2023, I issued an ordinary VAT invoice with a rate of 3% of 20,000 yuan for my customers. The actual monthly sales in August was 150,000 yuan, all of which were sales revenue at 3% levy rate. Our customers were individuals and could not recover the invoices already issued. Can our company still enjoy the policy of 3% levy rate sales revenue minus 1% levy rate for VAT?

A:Article 2 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers shall apply taxable sales income at a rate of 3%, and the VAT shall be levied at a reduced rate of 1%. Your sales income of 3% tax rate is 150,000 yuan, you can directly declare tax reduction when you declare tax payment, and you can enjoy the policy of 3% tax rate sales income minus 1% tax rate. In order to reduce your tax burden, there is no need to void or change the ordinary VAT invoice with 3% levy rate. However, it should be noted that, according to the Measures for the Administration of Invoices in People’s Republic of China (PRC) and other relevant regulations, taxpayers should issue invoices truthfully. Article 5 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers’ Reduction and Exemption of VAT and Other Policies (No.1 in 2023) stipulates that if small-scale taxpayers obtain taxable sales income and apply the policy of collecting VAT at a reduced rate of 1%, they should issue VAT invoices at a rate of 1%. Therefore, in the future, when you enjoy the policy of 3% levy rate for sales revenue minus 1% levy rate for VAT, if you need to issue an ordinary VAT invoice, you should issue it at 1% levy rate.

[Question 6] Our company is a small-scale VAT taxpayer who retails motorcycles. In August 2023, the sales volume was 90,000 yuan. When invoicing customers, it was impossible to confirm whether the sales volume this month would exceed 100,000 yuan, and a unified invoice for motor vehicle sales with a 1% levy rate was issued. Can I still enjoy the tax exemption policy for monthly sales below 100,000 yuan? My individual customers are general VAT taxpayers, can I deduct the input tax?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax payment, and enjoy the policy of exemption from value-added tax. If your customer is a general taxpayer, you can deduct the corresponding input tax on the basis of the unified invoice for motor vehicle sales with 1% levy rate.

[Question 7] Our company is a small-scale VAT taxpayer who retails motorcycles, with a monthly sales of about 100,000 yuan. When invoicing customers in the middle of the month, it is impossible to confirm whether I can enjoy the tax exemption policy with a monthly sales of less than 100,000 yuan this month. How can I issue a unified invoice for motor vehicle sales if I want to enjoy the preferential policies of small-scale taxpayers?

A:Announcement of the Ministry of Finance and the State Administration of Taxation on the Policy of Reducing and Exempting VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers of value-added tax are subject to taxable sales income at a rate of 3%, and value-added tax is levied at a reduced rate of 1%. When you invoice in the middle of the month, you don’t know whether the sales will exceed 100,000 yuan and whether you can enjoy the tax exemption policy. You should first issue a unified invoice for motor vehicle sales at the rate of 1%. When declaring tax, if the monthly sales amount does not exceed 100,000 yuan, you can declare tax exemption when declaring tax. If the monthly sales amount exceeds 100,000 yuan, you can declare and pay VAT at a reduced rate of 1%.

[Question 8] I am a small-scale taxpayer engaged in motorcycle sales, and my monthly sales amount is less than 100,000 yuan. Can I still issue a special tax-free VAT invoice?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers selling motor vehicles can enjoy the tax exemption policy according to the above provisions, and issue special VAT invoices with the words "motor vehicles" in the upper left corner as "tax exemption".

[Question 9] I am a small-scale VAT taxpayer who declares monthly, and my monthly sales amount is about 100,000 yuan, but I can’t confirm whether my total income will exceed 100,000 yuan when I invoice my customers. How can I invoice if I want to enjoy the preferential policies for small-scale taxpayers?

A:Article 1 of the Announcement of the Ministry of Finance and the State Administration of Taxation on the Reduction and Exemption of VAT for Small-scale VAT Taxpayers (No.19, 2023) stipulates that small-scale VAT taxpayers with monthly sales of less than 100,000 yuan (inclusive) shall be exempted from VAT. Small-scale taxpayers of value-added tax are subject to taxable sales income at a rate of 3%, and value-added tax is levied at a reduced rate of 1%. If you are not sure whether the sales in the current month will exceed 100,000 yuan, and the taxable sales income with 3% levy rate applies, you should first issue a general VAT invoice at 1% levy rate. When declaring tax, if the monthly sales amount does not exceed 100,000 yuan, you can declare tax exemption when declaring tax. If the monthly sales amount exceeds 100,000 yuan, you can declare and pay VAT at a reduced rate of 1%.

[Question 10] I am a small-scale VAT taxpayer who declares on a monthly basis. In May 2023, I issued an ordinary VAT invoice at a rate of 3% according to my custom. If the actual monthly sales do not exceed 100,000 yuan, can I enjoy the preferential tax-free policy?

A:The Announcement of the Ministry of Finance and the State Administration of Taxation on the Policy of Reducing and Exempting VAT for Small-scale Taxpayers (Announcement No.19 of the Ministry of Finance and the State Administration of Taxation in 2023) stipulates that before December 31, 2027, small-scale taxpayers with monthly sales of less than 100,000 yuan (inclusive) will be exempted from VAT. If your monthly sales do not exceed 100,000 yuan, you can directly declare tax exemption when you declare tax, and enjoy the policy of exemption from value-added tax.

[Question 11] Our company is a small-scale VAT taxpayer who declares on a monthly basis. In January 2023, the sales amount of RMB 150,000 which is subject to 3% levy rate was incurred, and all of them were invoiced on January 4, of which RMB 100,000 was issued with tax-free invoice and RMB 50,000 with 3% levy rate. According to the regulations, the policy of 3% minus 1% levy rate can be applied. How should I apply for the VAT tax declaration of January tax?

A:Article 7 of the Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers (No.1, 2023) stipulates that taxpayers are subject to VAT at a reduced rate of 1% in accordance with the Announcement of the Ministry of Finance and the State Administration of Taxation on Defining the Policies of Small-scale VAT Taxpayers’ Reduction and Exemption (No.1, 2023). The corresponding sales amount shall be filled in the corresponding column of VAT and Additional Taxes Declaration Form (for small-scale taxpayers) and VAT-free sales amount (3% collection rate), and the corresponding reduced VAT tax amount shall be calculated as 2% of the sales amount and filled in the corresponding column of VAT tax reduction items in VAT and Additional Taxes Declaration Form (for small-scale taxpayers), Taxable Amount Reduction in Current Period and Detailed Statement of VAT Reduction and Exemption. Your company applies the policy of collecting VAT at a reduced rate of 1%. Before the publication of the above policy documents, the taxable sales of the tax-free invoices and the ordinary VAT invoices with a rate of 3% shall be filled in according to the above requirements.

[Question 12] I am a small company that wholesales goods, and I belong to a small-scale VAT taxpayer who declares monthly. In April, our company earned 500,000 yuan from selling real estate (excluding VAT, the same below) and 80,000 yuan from selling goods. Excuse me, can our company enjoy the VAT exemption policy for small-scale taxpayers with monthly sales below 100,000 yuan?

A:The Announcement of State Taxation Administration of The People’s Republic of China on the Collection and Management of Small-scale VAT Taxpayers (State Taxation Administration of The People’s Republic of China Announcement No.1, 2023) stipulates that small-scale VAT taxpayers (hereinafter referred to as small-scale taxpayers) are exempt from VAT if their total monthly sales do not exceed 100,000 yuan (if one quarter is a tax period, the quarterly sales do not exceed 300,000 yuan, the same below). Small-scale taxpayers engaged in taxable sales of value-added tax, with total monthly sales exceeding 100,000 yuan, but not exceeding 100,000 yuan after deducting the sales of real estate in the current period, shall be exempted from value-added tax on the sales of goods, services and intangible assets. Your company’s total monthly sales exceed 100,000 yuan, but it does not exceed 100,000 yuan after deducting the sales of real estate in this period. Therefore, according to the regulations, the sales obtained by your company from selling goods can enjoy the exemption of value-added tax policy for small-scale taxpayers with monthly sales below 100,000 yuan. Income from the sale of real estate shall be subject to value-added tax according to regulations.

　　　　Hepatitis B is one of the infectious diseases with the highest incidence rate in China, and its mortality rate ranks among the top three reported infectious diseases in China. There are about 120 million hepatitis B virus carriers in China. The annual direct medical expenses for liver diseases in China are as high as more than 100 billion yuan. The incidence of hepatitis B in our province is also on the rise, and the incidence of hepatitis B is higher than the national average. The epidemic of hepatitis B is seriously endangering public health. Hepatitis B can be prevented, but the public doesn’t know enough about it. Therefore, it has become the unshirkable responsibility of the whole society to popularize the knowledge of hepatitis B prevention and improve their self-care awareness and self-protection ability.

　　　　How big is the source of hepatitis B infection in China?

　　　　On September 3, the reporter learned from the Provincial Center for Disease Control and Prevention (hereinafter referred to as the "Provincial Center for Disease Control and Prevention") that China has a large population and is a high-prevalence area of hepatitis B (hereinafter referred to as "hepatitis B"), and about 120 million people are carriers of hepatitis B virus. Among the hepatitis B virus carriers, about 20 million to 30 million people are chronic hepatitis B patients. Every year, about 300,000 people die from liver diseases related to hepatitis B virus infection, such as severe hepatitis, cirrhosis and hepatocellular carcinoma. In recent years, the incidence of hepatitis B in our province has also shown a gradual upward trend, and the incidence of hepatitis B is higher than the national average. From January to July this year alone, the incidence of hepatitis B ranked first in the number of legally reported infectious diseases in our province. From January to July this year, the incidence of hepatitis B in the province was 1248 cases, 785 cases, 1423 cases, 1225 cases, 1205 cases, 1237 cases and 1393 cases respectively.

　　　　According to experts from the Provincial Center for Disease Control and Prevention, the source of infection of hepatitis B virus mainly comes from acute and chronic hepatitis B patients and hepatitis B virus carriers. Hepatitis B virus mainly propagates in human liver cells. Hepatitis B virus is also propagated in other organs and tissues of human body, such as endothelial cells, kidneys, white blood cells, pancreas, muscles and germ cells (referring to sperm) on the inner surface of small blood vessels, and a small amount of hepatitis B virus is found in muscles (smooth muscles) on intestines. Therefore, hepatitis B patients and hepatitis B virus carriers can’t supply blood, and their organs are not suitable for donation after death, because their organs all carry hepatitis B virus.

　　　　The expert went on to say that the main ways of hepatitis B transmission include blood transmission, mother-to-child transmission and sexual transmission. Once hepatitis B virus enters the damaged skin mucosa, it can cause new infection. Mothers who are carriers of hepatitis B virus or patients with acute or chronic hepatitis B can spread to their own children in the fetal period, perinatal period and infancy. Experts estimate that 30%-40% of hepatitis B virus carriers in China originate from the spread of such mothers. This infection is very dangerous and serious. Because 90% of infected people can become hepatitis B virus carriers. The relationship between hepatitis B virus and liver cancer is very close, especially familial liver cancer is mostly related to hepatitis B virus infection. The mother is a carrier of hepatitis B virus, and most of her children are infected in childhood and become carriers of hepatitis B virus. It takes about 30-50 years for hepatitis B virus carriers to develop into liver cancer. Once infants and young children are infected with hepatitis B virus, they will become the main population with liver cancer in the future. Therefore, the first dose of hepatitis B vaccine must be given to the baby within 24 hours after birth in order to effectively block the infection of hepatitis B virus.

　　　　What are the clinical symptoms of hepatitis B?

　　　　According to experts from the provincial CDC, the average incubation period of hepatitis B is 6 weeks, but it may be as long as 6 months. Children are often asymptomatic after infection. But compared with adults, most children can become carriers of hepatitis B virus. Symptomatic hepatitis B patients will feel weak, have stomach upset and other flu-like symptoms, and also have dark urine color or grayish white feces, common jaundice (yellow skin or yellow sclera), and the symptoms can last for weeks or months. Most adults can fully recover from acute hepatitis B virus infection, but many children will become hepatitis B virus carriers. Patients with acute hepatitis B have lifelong immunity to the disease after rehabilitation (without becoming chronic carriers). If there are unexplained symptoms such as burnout, fatigue, loss of appetite, liver pain, hepatomegaly, tapping pain in liver area, jaundice, dark urine color, etc., liver disease examination and hepatitis B serological test should be done.

　　　　How to prevent hepatitis B

　　　　According to experts from the provincial CDC, two measures can be taken to prevent hepatitis B? Don’t use blood and blood products that haven’t been tested for hepatitis B in life and collective environment as much as possible, don’t go to black dens to donate blood, don’t have homosexual behavior and whoring behavior, don’t use unclean syringes, acupuncture needles, dental drills and endoscopes and other interventional medical instruments, and don’t share razors, ear needles, tattoo needles, toothbrushes and other instruments. In addition, it is to inoculate hepatitis B vaccine to improve its own immune antibody level.

　　　　Hepatitis B vaccine is suitable for all people.

　　　　Who is suitable for hepatitis B vaccination? According to experts from the provincial CDC, hepatitis B vaccine is also the only vaccine that can prevent liver cancer. Vaccination of hepatitis B vaccine is the core strategy to prevent hepatitis B. In addition to neonatal immunization, preschool children, adults and high-risk groups of hepatitis B should be vaccinated with hepatitis B vaccine.

　　　　He said that the first group of people is newborns, which is the most important group to receive hepatitis B vaccine immunization. Because if you are infected by hepatitis B virus during this period, 90% of you can become asymptomatic infected and hepatitis B virus carriers, and the consequences are very serious. 30% of liver cancer related to hepatitis B virus infection comes from hepatitis B virus infection in newborns, and a large proportion of them develop into chronic hepatitis. Therefore, neonatal immunization is the most important thing to prevent hepatitis B. Since 2003, our government has provided free hepatitis B vaccine for newborns, and stipulated that all newborns must receive hepatitis B vaccine immunization, which is the right of children and the obligation of parents.

　　　　The second group of people are children under 6 years old. Infants infected with hepatitis B are easy to become carriers of hepatitis B virus. The younger the infection age, the greater the probability of persistent infection. After such children are infected with hepatitis B virus, 30%-70% of them can also become carriers of hepatitis B virus, and they will easily develop into chronic hepatitis, cirrhosis and liver cancer in adulthood.

　　　　The third group of people are doctors, especially doctors in surgery, obstetrics and gynecology, dentistry and otolaryngology, laboratory workers engaged in serum testing and all nurses. Anyone who has not been infected with hepatitis B virus should be vaccinated. Besides protecting yourself, it can also protect the safety of patients. In addition, if there are hepatitis B patients or hepatitis B virus carriers at home, their family members should be vaccinated against hepatitis B to avoid infection.

　　　　The fourth group of people are those who are engaged in heavy physical labor and are easy to cause labor injuries.

　　　　The fifth group of people is people with low immune function. For example, after tumor surgery, people who take immunosuppressive drugs for a long time, renal dialysis patients, and blood patients who often need blood transfusion and blood products are in poor health and have low resistance. Once they are infected with hepatitis B virus, the consequences are very serious, so they should be vaccinated with high doses of hepatitis B vaccine.

　　　　The sixth group of people are the army, college students of certain majors, etc. However, there are also some people who can’t get hepatitis B vaccine and don’t need it. If a person with a fever can’t be vaccinated, wait until his fever has gone down. Secondly, people with allergies, that is, people who are allergic to many things should use hepatitis B vaccine with caution. There are already protective antibodies in the body, and people with high levels do not need to be immunized again. However, if the antibody level is very low, it is still a suitable target for vaccine immunization.

　　　　Three needles, protect the child’s life!

　　　　On September 3rd, the reporter learned that according to the actual situation in our province, the Provincial Health Department, in cooperation with the China Hepatitis Prevention and Treatment Foundation, will give free hepatitis B vaccine to 500,000 school-age children in Haidong, Haixi and Yushu from September this year to May next year, so that more than 95% of school-age children in primary schools in the province can get free hepatitis B vaccination, thus making Qinghai one of the provinces that have completed hepatitis B vaccination for school-age children nationwide. Therefore, experts from relevant departments in our province especially remind the public that hepatitis B can evolve into chronic hepatitis, cirrhosis and liver cancer, and hepatitis B vaccine can indirectly prevent liver cancer. Therefore, after three shots of hepatitis B vaccine are given in newborns and childhood, chronic hepatitis, liver cirrhosis and liver cancer can be prevented. After the child is born, he should be given three injections according to the procedure of 0, 1 and 6 months stipulated by the national immunization plan, that is, the first injection should be given within 24 hours after birth, the second injection should be given at one month and the third injection should be given at six months. Adults and children can be vaccinated according to the procedures of 0, 1 and 6 months, which can protect you and your child’s life. (Author: Wang Xiaohong)

Editor: Tian Shijia

　　The State Council Joint Prevention and Control Mechanism held a press conference on the afternoon of December 20th, inviting experts from immunization program, virology, respiratory and infectious diseases, children’s health and other fields to attend, introducing the medical services for key populations. Pay attention together!

—— About the treatment of illness—

　　Is it necessary for people to use COVID-19’s specific drugs, and can they take them by themselves?

　　Several antiviral drugs were recommended in the ninth edition of the diagnosis and treatment plan, including monoclonal antibodies, nematvir, and azvudine added later. The early use of these antiviral drugs may reduce the occurrence of severe diseases, shorten the course of disease and shorten the time of virus detoxification.At present, these three antiviral drugs are still emphasized to be used in medical institutions and under the guidance of doctors. In particular, monoclonal antibodies need to be administered intravenously and used during hospitalization, which is not suitable for use in outpatient clinics or at home.Naimatevir is a small molecule antiviral drug, which can effectively reduce the risk of severe illness, and the indications are mild and common.When using, we should pay special attention to the interaction between drugs. Some drugs, such as simvastatin and amiodarone, which are being used by the elderly with basic diseases, can’t use drugs such as nimatvir.Therefore, it is emphasized that this drug should also be used under the guidance of a doctor. Azvudine is also a small molecule antiviral drug, which is used to treat AIDS. It is found that it can shorten the course of disease, reduce the virus level and improve symptoms during the treatment in COVID-19, so it is also approved for marketing and can be used in COVID-19. Similarly,This drug also has some precautions, including that pregnant women can’t use it.,Use with caution if there is severe or moderate liver and kidney damage.Therefore, it is emphasized that it should be used under the guidance of a doctor.

　　What are the taboos in the use of common drugs after infection?

　　Generally, after being infected with Covid-19, people use more drugs called symptomatic drugs, that is, they have fever and general pain, and use some antipyretic and analgesic drugs. If you have sore throat, cough and expectoration, and gastrointestinal symptoms, use some corresponding symptomatic drugs. Some are prescribed by doctors, and some may be purchased by themselves.We must be optimistic about the instructions, dosage, frequency of use and other precautions.Some medicine,For example, acetaminophen is a commonly used antipyretic and analgesic, and its contraindication is that patients with severe liver and renal insufficiency should be banned.. For example, there are some people,People with recurrent digestive tract ulcers and bleeding, pregnant or lactating women or people who are allergic to certain antipyretic and analgesic drugs should also be cautious.. When you are advised to use these drugs again,Don’t drink alcohol or alcoholic beverages.. I hope that when you use these symptomatic drugs,Try to use simpler medicine.Because different drugs may sometimes interact with each other, which may increase the potential adverse side effects. There are also patients who have this tendency. In order to control the symptoms quickly, it is not recommended to double the dosage of the drug.Because doubling the dosage of the drug may not be effective, but it increases the burden on the liver and increases the side effects.Some Chinese patent medicines or soup medicines can also improve symptoms and have a certain rehabilitation effect. You can also choose them.

　　It is not recommended to cover the sweat to reduce the fever of the baby.

　　In fact, acetaminophen is the only antipyretic drug that children from 2 months to 6 months can choose. Children under 2 months cannot take antipyretics orally.Therefore, it has always been suggested that babies under 2 months, including newborns, must be sent to the hospital in time if they have a fever, so that medical staff can help the children.

　　It is not recommended to give a baby a fever by covering his sweat.The reason is that the development of baby’s thermoregulation center is not perfect, and skin heat dissipation is a very important way to reduce fever. If these children are covered with too many clothes or covers, they will have no way to dissipate heat through the skin. In the case of heat, their body temperature may be higher and higher, even reaching more than 40 degrees, which is not uncommon in clinic.And some children may have severe heat syndrome.Serious complications such as respiratory failure, dehydration, nervous system injury and even life-threatening may occur. Therefore, when these children have a fever, in addition to the help of medical staff,We should try our best to create a relatively cool and ventilated environment for children and reduce clothing appropriately to improve their comfort..

　　What should parents do if the child has febrile convulsion?

　　Febrile convulsion is a very common emergency in pediatric emergency. Respiratory infection caused by virus is the most common cause of febrile convulsion in our children.The age of children mainly involved is between 6 months and 5 years old, which usually occurs in the first 24 hours of fever, especially in the period of rapid temperature rise, and febrile convulsions are most likely to occur.Under normal circumstances, the child’s body temperature may reach above 38.5 degrees. Children with febrile convulsions usually show stiff limbs or shaking, clenched teeth, tilted eyes or upturned eyes, which may be accompanied by cyanosis of the lips. At this time, there may be no response to external stimuli. In the event of febrile convulsion, parents are advised to do the following.

　　First,Lay the child flat on a flat bed, table or floor.Don’t have sharp things around you, mainly to prevent the child from falling and secondary injury during the seizure.

　　Second,You can unbutton your child’s collar and keep his respiratory tract unobstructed..

　　Third, you can tilt your child’s head to one side. If possible,Keep the child lying on the right side,In case the child vomits, aspiration will lead to suffocation.

　　In the whole process, remind parents that there are several things not to do. First of all,Don’t put anything in your mouth when the child has a seizure., including spoon handles, chopsticks, fingers of adults, etc., because this may cause damage to children or adults themselves. Second, during the seizure,Don’t feed your child anything, including medicine and water.. Third, during the seizure,Don’t try to bind the child’s limbs.Don’t let his limbs twitch, because this may cause secondary injuries to his limbs. Fourth, so far,There is no evidence that pinching people can shorten the seizure time of children.On the contrary, parents may be particularly nervous and exert too much force during the seizure, thus causing soft tissue damage in this part of the child, so parents are not advised to pinch their children.

　　When the child has convulsions,To reduce unnecessary stimulation.. In general,The duration of children’s febrile convulsion is 3 to 5 minutes, and it can stop by itself. When the convulsion stops, the child can be sent to the hospital as soon as possible.However, if the child has had a state of convulsion in the past, or this episode has been more than 5 minutes, then in this process, the possibility of the child’s convulsion stopping on its own will be relatively small. Parents are advised to send the child to the hospital as soon as possible.

　　For the vast majority of children, febrile convulsions will not affect the development of the nervous system and will not leave behind sequelae of the nervous system, so parents need not worry too much.At present, there is no evidence that taking antipyretics in advance has a preventive effect on children with a history of febrile convulsions. At the same time, because the child’s body temperature rises very quickly, there is basically no way to prevent the occurrence of febrile convulsions.

　　Patients with chronic obstructive pulmonary disease should go to the hospital for further diagnosis and treatment after they are infected with COVID-19.

　　Chronic obstructive pulmonary disease (COPD) is a common chronic respiratory disease in China. The common symptoms of patients are cough and expectoration, sometimes accompanied by dyspnea, and often upper respiratory tract infection leads to the aggravation of the original symptoms. So when should I go to the hospital for further treatment? The first rule isContinue to have a fever, take conventional antipyretic and analgesic drugs, and the body temperature will not drop for more than two days.; The second isThe patient has listlessness, lethargy, listlessness and even unconsciousness, or some signs, such as cyanosis of the lips and edema of the lower limbs;The third isThe patient developed dyspnea, shortness of breath, wheezing,If the breathing frequency exceeds 30 beats/min, this is a sign of shortness of breath; Fourth, if there is a home percutaneous oxygen saturation monitor,Monitoring indicates that the patient’s oxygen saturation is ≤93%.It also suggests that there may be hypoxia; Fifth, after using some emergency drugs, such as bronchodilators, the symptoms of patients are not relieved or further aggravated; Sixth, patients with other symptoms, such as severe gastrointestinal symptoms, inability to eat, weakness, inability to walk, etc., all need to go to the hospital for further treatment.

　　How should patients with respiratory diseases be treated at home once they are infected with COVID-19?

　　If patients with chronic respiratory diseases have COVID-19, first of all, don’t panic, have a normal rest, drink plenty of water, eat balanced and digestible foods such as vegetables and fruits, and so on. Second, do some symptomatic treatment, such as fever, body aches, sore throat, cough, expectoration, etc., that is, take analgesics or drugs to treat sore throat, cough and phlegm. After all, patients with respiratory diseases are people with basic diseases, so they need to monitor their symptoms at home, especially cough, expectoration, shortness of breath and dyspnea. Third, some respiratory symptoms sometimes get worse during infection, even if it is common flu, common cold or virus infection. At this time, some symptomatic drugs should be used first.For example, if the symptoms of dyspnea and dyspnea get worse at once, first use some short-acting bronchodilators for emergency treatment. You can spray 1-2 inhalations at a time, and then inhale 1-2 inhalations every 20 minutes, with no more than 6-8 inhalations in the first hour.. If the symptoms gradually improve or stabilize through this symptomatic treatment, you can continue to observe the symptoms at home. If the symptoms change further, you can go to the doctor again. Fourth,Routine medication must be adhered to.. Fifth,To monitor oxygen saturation at home in time,Know whether the condition has changed in time.

About vaccination—

　　What do you think of the saying that "it is better for young people to be vaccinated than to be infected with Omicron"?

　　Although the pathogenicity of Omicron strain which is popular at present is weakened compared with other variants which were popular in the past. However, after being infected with Omicron mutant, there is still the risk of serious illness and death.This risk of serious illness and death will be reflected at all ages.It’s just that the risk of serious illness and death of the elderly, which we emphasized in the past, will be higher in the whole population. In addition, the proportion of people with basic diseases will be higher.

　　At present, many studies have shown that,Compared with those who have completed the whole course or strengthened immunization with Covid-19 vaccine, the risk of hospitalization or severe illness and death of those who have not been vaccinated is quite different, including young people and adults. If this risk exists to a certain extent, it can be reduced by vaccination. Therefore, it is suggested that those who have not been vaccinated should be vaccinated, and those who have not completed the enhanced vaccination should complete the enhanced vaccination as soon as possible.Whether it is the elderly, adults or young people, the risk is reduced to a relatively low level..

　　Can people who have recently recovered from infection be vaccinated with COVID-19 vaccine?

　　If Covid-19 has been confirmed recently,Covid-19 vaccination is not recommended in the near future.. At present, the immune protection produced by simple infection is not as strong as the mixed immune protection produced by infection and vaccination, so if vaccination is needed in the later stage, it is recommended to vaccinate. How long is this interval? According to the current technical guidelines for vaccination in Covid-19,If Covid-19 is diagnosed, the time between infection and Covid-19 vaccination should be more than 6 months.Of course, our immunization strategy will be continuously improved and adjusted with the understanding of diseases, vaccines and the need for disease control.

　　Can cancer patients be vaccinated with COVID-19 vaccine?

　　As for cancer patients, due to illness and chemotherapy, the immunity of some people will be low, which will increase the risk of serious illness and death. So, in this case,These patients need to be vaccinated with Covid-19 vaccine to be protected, and they are also among the priority groups for vaccination..

　　The clinical manifestations of cancer are actually varied, and the treatment process is also very complicated.Whether cancer patients who are in the onset or in the treatment stage can be vaccinated depends on the judgment of relevant professionals.. Because of the low immune function, the immune protection reaction of cancer patients after vaccination with COVID-19 vaccine may not be as strong as that of healthy people. In the "Work Plan for Strengthening Vaccination in Covid-19 for the Elderly", it is also specifically mentioned that "all localities should scientifically evaluate contraindications, and the specific reasons for those who do have contraindications should be clarified one by one", which is also applicable to the current evaluation of contraindications for cancer patients.

　　It’s been a long time since the whole immunization was completed. Is it still useful to carry out intensive immunization now?

　　After vaccination in Covid-19, there is a protective effect, one is to produce antibodies, the other is to produce cellular immunity and immune memory. After vaccination, the antibody level will decrease with the passage of time. In addition, with the variation of the virus, the immune escape is also enhanced, which further weakens the role of antibodies. But,Cellular immunity, especially in preventing severe illness and death, plays a lasting role..

　　Studies have shown that,Vaccination with booster needles can arouse the immune memory cells of the body on the one hand, and improve the antibody level on the other hand, further consolidating the preventive effect on severe illness and death.. Therefore, it is emphasized that those who have not completed the booster immunization should complete the booster immunization as soon as possible in accordance with the provisions of the immunization program as long as they meet the vaccination conditions.

About strain variation—

　　If a new mutant appears, there is still the risk of reinfection.

　　Now we are infected with BF.7 and BA.5.2,If a new mutant appears, there is still the risk of reinfection.. At present, from the data,The risk of reinfection or reinfection of Omicron strain is higher than that of the original strain, including higher than Delta and the original strain.. Judging from the time when the secondary infection appears, there is usually an interval, and it will not be said that it will be reinfected soon after infection.The probability of reinfection of the same strain is extremely low. Even if infected, there will be no obvious symptoms, which are generally mild.. Secondary infection mainly refers to the breakthrough infection of mutant, and the time interval of breakthrough infection is closely related to clinical manifestations. The shorter the interval, the lighter the symptoms, and the more severe the symptoms after the interval, which is directly related to the antibody immunity in the body. A study in Sweden also found that,After being infected with Omicron strain, the symptoms of secondary infection or tertiary infection with different strains in Omicron are very mild, and they are basically asymptomatic infected people or mild cases..

　　Of course, we should also pay attention to some elderly people. For example, we have done a study on American veterans. Among the elderly veterans, after the second infection, some patients do get worse or even die.Therefore, despite the infection, after the emergence of a new virus epidemic strain, personal protection should be done, especially for the elderly and those with basic diseases.In addition, it is very clear that vaccination in Covid-19 can effectively reduce the risk of severe illness and death. A study in Italy found that vaccination can reduce the incidence of secondary infection and reduce the probability of hospitalization after infection. So,The elderly and those with basic diseases should also emphasize vaccination..

　　What is the pathogenicity of BQ.1 and XBB strains, and will it trigger a new round of epidemic in China?

　　BQ.1 and XBB are new branches of variation in Omicron. Internationally, it has been gradually shown in some European and American countries that they are dominant strains.The main manifestation is the increase of transmission ability and immune escape ability, but its pathogenicity is not obviously different from other series of variants in Omicron.The severe illness rate and mortality rate have not increased significantly in these countries where BQ.1 and XBB are prevalent.In recent three months, BF.7, BQ.1 and XBB have been detected in China.A total of more than 130 subfamilies from Omicron were imported into China, and these 50 subfamilies caused related local cases or outbreaks.The whole BQ.1 and XBB have not yet formed a dominant communication in China (at present, BA.5.2 and BF.7 are still the main ones).However, its propagation advantages will gradually increase, and it may form a common cycle with BA.5.2 and BF.7, as well as other sub-branches with more than 50 inputs.

　　The prevention of BQ.1 and XBB is actually the same as other Omicron mutants, that is, to monitor whether its pathogenicity has changed or not, and whether its genome has further variation. If its clinical characteristics have changed, we will link it with the genome characteristics for judgment.However, there is no report that BQ.1 and XBB cause serious illness and death at home and abroad..

　　It is less likely that a highly contagious and highly pathogenic strain will appear.

　　From the appearance of Omicron in November 2021 to December 18, 2022,There are 709 sub-branches in the world, which have evolved from the five branches of BA.1 to BA.5., including recombinant strains, there are 72 strains produced by recombination between these subfamilies, and XBB is one of these 72 strains. Therefore, the variation of Omicron will continue. As long as it circulates in the crowd, it will replicate, and replication will mutate. The genetic variation of the virus itself may lead to the change of some antigenic epitopes and increase its immune escape ability. So the variation trend in Omicron is,Those with strong immune escape ability are dominant.. Immune escape makes people susceptible to this strain, even if its spreading power is not enhanced, its spreading advantage will still increase.

　　Will it increase its spreading power and lethality? This possibility is relatively small.The cases of hospitalization, death and severe illness caused by Omicron were significantly lower than those caused by early Delta strain and other VOC variants. Therefore, no significant increase in severity and death was observed throughout more than 700 branches.Therefore, on the whole, it is less likely that the pathogenicity will increase significantly. It is even less likely that it will have a more infectious and lethal strain. Nowadays, people have obtained a certain degree of immunity through vaccines or natural infections, which has good protection for people. Even if the virus mutates again, the risk of transmission will increase unless some subversive recombination leads to complete immune escape, but this possibility is relatively small.Therefore, on the whole, it is unlikely that there will be strains with high infectivity and high pathogenicity.

　　What are the monitoring methods for epidemic mutant strains in China at present?

　　After the optimization of the national COVID-19 epidemic prevention and control strategy, China CDC Institute of Virology formulated the Work Plan for Monitoring Covid-19 Mutant in Chinese Population according to the co-circulation of several Covid-19 subtypes in China. Scheme requirementsChoose three cities in each province and one sentinel hospital in each city. Each sentinel hospital takes samples of 15 emergency cases, 10 severe cases and all deaths every week for genome sequencing and analysis, and uploads the sequencing data to CDC Virology Institute in China within one week, and we establish the national Covid-19 genome database.. Through the implementation of this scheme, the epidemic dynamics of Covid-19 Omicron series mutants in China and the composition ratio of each subtype can be dynamically monitored in real time, and new mutants with potential biological characteristics change, including clinical manifestations, transmission power, pathogenicity and so on. It provides scientific basis for vaccine development and diagnostic reagent evaluation (including nucleic acid and antigen, etc.).

-other-

　　How to treat the saying that "Erwin Engst is good early"?

　　Although Omicron is highly contagious, most of it is self-limited after infection, and its pathogenicity or severity is relatively low, butIntentional infection is not advocated or recommended.. Also emphasize that,The elderly, those with basic diseases, especially those who have not been vaccinated, must be well protected from infection in the first round of epidemic peak.. At this epidemic peak, there may be problems of uneven distribution of medical resources or a run, which will lead to the failure of timely and effective treatment for critically ill patients. We still hope that these elderly people will be well protected, including those in nursing homes and those who are bedridden with basic diseases. Everyone should pay special attention to avoid infection. At the same time, those who have not been vaccinated will continue to be vaccinated.

　　At the stage of the first round of rapid epidemic growth, with the passage of time, the number of infected people will increase, and the rapid upward trend will slow down, which is a universal law. But,After a period of time, with the extensive development of large-scale social activities, including Spring Festival travel rush or various social activities, there may be a new round of epidemic. The wave appearance of this epidemic may eventually form a certain group immune barrier, and the incidence rate will drop significantly..

　　What are the criteria for judging COVID-19’s death at present?

　　Different from the epidemic situation in Wuhan in early 2020, most patients died of respiratory failure in COVID-19 at that time. Now, after Omicron virus infection, the proportion of pneumonia in upper respiratory tract and lower respiratory tract is relatively low, and some patients have pneumonia, but the cases leading to respiratory failure are rare. As seen from clinical practice,At present, the main cause of death after Omicron virus infection is basic disease, and respiratory failure caused by Covid-19 infection is rare..

　　In order to reflect the deaths caused by the COVID-19 epidemic scientifically, objectively and realistically, National Health Commission recently organized experts to demonstrate and issued a notice, clearly classifying the related deaths scientifically. Mainly in two aspects,Pneumonia and respiratory failure caused by Covid-19 are the primary diagnosis of death, which is classified as death caused by Covid-19 infection.; Death caused by other diseases and basic diseases, such as cardiovascular and cerebrovascular diseases and myocardial infarction, is not classified as death caused by COVID-19. In order to better standardize the judgment of death caused by COVID-19 epidemic, it is required to adopt the way of consultation and death case discussion to finally judge whether the patient died of COVID-19 or other basic diseases.

　　Ensuring national food security is the primary task of building an agricultural power. Last year, China’s grain production achieved another bumper harvest, which provided important support for stabilizing the economic market. However, the demand for food is still growing rigidly, and the pressure to secure the rice bowl is increasing.

　　This year, the No.1 document of the Central Committee proposed to do a good job in grain production, ensure that the national grain output remains above 1.3 trillion Jin, stabilize the area, focus on yield per unit area, and strive to increase production. The reporter was informed that in the next step, the relevant departments will step up the implementation of a new round of 100 billion Jin of grain production capacity improvement, intensify the cultivation of soybean oil, consolidate the foundation of food security in all directions, and strive to push grain production capacity to a new level as soon as possible.

　　Push production capacity to a new level.

　　A year’s plan starts with spring. At present, the national spring ploughing preparation is being carried out from south to north one after another, laying the foundation for winning the annual grain harvest.

　　Ensuring the stable and safe supply of grain and important agricultural products is the top priority in building an agricultural power. China’s grain output has been stable at more than 1.3 trillion Jin for eight consecutive years. Especially last year, it overcame multiple unfavorable factors such as epidemic situation, sharp fluctuations in international food prices and high agricultural prices, and won a bumper harvest, which provided important support for stabilizing expectations, prices and confidence.

　　Document No.1 of the Central Committee continues to give top priority to ensuring the stable production and supply of grain and important agricultural products, and demands to ensure that the national grain output remains above 1.3 trillion Jin, stabilize the area, focus on yield per unit area, strive to increase production, and implement a new round of 100 billion Jin grain production capacity improvement action.

　　"It is necessary to concentrate the necessary resources and means, and strive to push the grain production capacity to a new level at an early date. A step of 100 billion Jin means more than 1.4 trillion Jin. " Tang Renjian, Minister of Agriculture and Rural Affairs, said.

　　Increasing the capacity of soybean and corn is the key. "In recent years, affected by the epidemic situation, international geopolitics and other factors, the global industrial chain and supply chain have been hit, and the stable and safe supply of important agricultural products such as grain, cotton, oil and sugar in China is facing certain challenges, especially the external dependence of edible oil. In this context, it is very urgent to improve the domestic production capacity of these products. " Han Yijun, a professor at the School of Economics and Management of China Agricultural University, said.

　　Document No.1 of the Central Committee made it clear that the project of improving corn yield per unit area should be implemented. Tang Renjian said that it will intensify efforts to plant soybean oil, solidly promote soybean and corn strip compound planting, support grain-bean rotation in Northeast China, Huang, Huai and Hai regions, steadily develop and utilize saline-alkali land to plant soybeans, and increase production by increasing oil.

　　Consolidate the foundation of food security in all directions

　　To ensure food security, measures should focus on strengthening the material basis of storing food in the ground and storing food in technology.

　　Cultivated land is the lifeblood of grain production. Document No.1 of the Central Committee emphasizes strengthening the protection and use control of cultivated land, completing the annual task of new construction, renovation and upgrading of high-standard farmland, focusing on filling shortcomings such as soil improvement and farmland irrigation and drainage facilities, and formulating an implementation plan for gradually building all permanent basic farmland into high-standard farmland.

　　The construction of high-standard farmland with high and stable yield is a key measure to consolidate and improve grain production capacity and ensure national food security. By the end of 2022, 1 billion mu of high-standard farmland will be built nationwide, accounting for more than half of China’s 1.918 billion mu of cultivated land.

　　"The No.1 Document of the Central Committee has emphasized the construction of high-standard farmland for 12 consecutive years. This year, new requirements and new tasks have been put forward for the construction of high-standard farmland. For the first time, ‘ Formulate an implementation plan to gradually build all permanent basic farmland into high-standard farmland ’ Write it. " Jun Guo, an associate researcher at the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, said.

　　Jun Guo said that to continuously promote the construction of high-standard farmland, it is necessary not only to build and manage it well, but also to promote high-efficiency water-saving irrigation as a whole, improve the long-term management and protection mechanism, and strengthen the protection of black land and the comprehensive management of sloping farmland.

　　At the same time, it is necessary to strengthen the support of agricultural science and technology and equipment. The No.1 Document of the Central Committee emphasized that the key core technologies of agriculture should be tackled, the seed industry should be revitalized, and the R&D and promotion of advanced agricultural machinery should be accelerated. "Accelerate the self-reliance and self-improvement of agricultural science and technology, focus on increasing the yield per unit area, and come up with comprehensive solutions for the integration and assembly of fertile fields, improved varieties, good methods, good opportunities and good systems one by one, and demand output and capacity from science and technology." Tang Renjian said.

　　According to the data of the Ministry of Agriculture and Rural Affairs, the contribution rate of China’s agricultural science and technology progress reached 62.4% in 2022. The overall level of agricultural science and technology innovation in China has entered the first phalanx in the world. Breakthroughs have been made in core provenance and new variety cultivation, chassis technology, hilly agricultural machinery and other fields. Some original scientific and technological achievements lead the world.

　　"Scientific and technological innovation is the fundamental driving force for promoting agricultural and rural modernization." Li Guoxiang, a researcher at the Institute of Rural Development, China Academy of Social Sciences, said that we should make breakthroughs in policy mechanisms, actively attract innovative elements such as gathering international outstanding agricultural scientific and technological talents, teams and resources, and coordinate the domestic and foreign markets and global scientific and technological resources, so as to realize the leap from an agricultural power to an agricultural power.

　　Improve the mechanism to ensure the mobilization of two enthusiasm.

　　To improve grain production capacity, it is necessary to "strengthen policies", improve the mechanism guarantee for farmers to earn money from growing grain and local governments to take responsibility for grain, and mobilize and enhance farmers’ enthusiasm for growing grain and catching grain in main producing areas.

　　In 2022, China’s grain production won a bumper harvest against the trend, which is inseparable from a series of extraordinary and super-strong grain production support policies. Among them, the central government continued to raise the minimum purchase price of rice and wheat, and distributed a total of 40 billion yuan of one-time subsidies to actual grain farmers for three times, double that of 2021; Increase the reward for large grain-producing counties and expand the scale of rotation funds; 7 billion yuan was allocated to support summer grain to promote strong and stable production, and 10 billion yuan was allocated to support autumn grain to resist high temperature and drought, which effectively mobilized farmers’ enthusiasm for production.

　　Document No.1 of the Central Committee clearly stated that the minimum purchase price of wheat should be continuously raised, the minimum purchase price of rice should be reasonably determined, rice subsidies should be stabilized, and the response mechanism of ensuring supply and stabilizing prices of agricultural materials should be improved. We will improve the interest compensation mechanism in major producing areas and increase the scale of incentive funds in major grain-producing counties. Gradually expand the scope of full cost insurance and planting income insurance for rice, wheat and corn.

　　"With price, subsidy and insurance ‘ Trinity ’ Support policy system to ensure the production cost of grain farmers, so that farmers do not suffer losses in growing grain; With the gradual improvement of the interest compensation mechanism, the main producing areas will be economically affordable. " Cao Hui, a researcher at the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, said.

　　In addition, Tang Renjian said that this year, the grain production targets and tasks agreed by the State Council will continue to be assigned to all provinces (autonomous regions and municipalities), and the planting area will be compacted by varieties. Strictly assess the responsibility system for farmland protection and food security of provincial party committees and governments, and promote the implementation of policies and work with the implementation of responsibilities.

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Special feature of 1905 film network "I read it myself first. After reading it, I think it is suitable for my parents to have a look, because it can improve their vigilance. Then I bought them tickets and urged them to see them. " In the summer of 2023, Jun Wei, a media person in Beijing, bought tickets for his parents in his hometown of Cangzhou, Hebei Province. This is also the first time that two 60-year-old people walked into the cinema together after the new century. Before that, he had seen it with his parents respectively.

In the summer of 2023, there are not a few young people like Junwei. In addition, many viewers will recommend it to their relatives, friends, colleagues and classmates after reading it.

Many of these recommended people lack the habit of watching movies, and some have never even walked into a modern cinema. They became the new faces of watching movies in this summer’s box office record-breaking summer file.

According to the data insight of summer movies released by Cat’s Eye Research Institute, the proportion of new audiences in summer movies in 2023 reached 17.9%. Among them, the proportion of new audiences choosing movies for the first time is from high to low, with 19.6% of her disappearing, 17.4% of her putting all your eggs in one basket, 11.5% of her films and 10.2% of her films.

Who is the new audience in the film market?

"The’ new audience’ here refers to the audience who bought tickets on the cat’s eye platform for the first time." In an interview with 1905 Movie Network, Yin Tengyu, a senior analyst at Cat’s Eye Research Institute, said that "all the portraits of ticket buyers in movies are related to the content of the movie itself".

For several films in the summer file, the proportion of female audience in Disappeared She is getting higher and higher because of the high degree of women-related topics and discussions after the screening. The movie "Feng Shen I" is also a similar trend. The proportion of men is higher in the stage of wanting to see the film before screening and the first day of screening. However, with the spread of word of mouth and the increase of popularity after screening, more and more female audiences have been attracted, and the crowd has been "broken", and finally the proportion of female audiences has surpassed that of men.

The anti-fraud theme work "Put all your eggs in one basket" is still dominated by young audiences, but compared with itself, the proportion of audiences over 40 years old is indeed gradually increasing. The portrait of Three Wan Li in Chang ‘an was intended for younger users before screening, but the portrait of ticket purchase after screening was ultimately intended for parents and children, because the film itself was "entertaining" and suitable for family viewing.

On the whole, the explosive movies in the summer of 2023 re-read the data of the audience’s sex ratio and age distribution, which are closely related to the film theme.

As the "nerve endings" in the downstream of China film industry, the managers of the first-line cinemas feel this more intuitively. Manager Zhang, who opened the Nanchang Economic Development Store in Yuemu Studios, admitted that the audience of "She Disappeared" in the store was mainly women. Many female viewers will accompany their colleagues and friends for two or three brushes after watching the movie for the first time. Although the opening box office of Three Wan Li in Chang ‘an is not ideal, with the word-of-mouth fermentation, it has attracted many parent-child groups to enter the market.

In the "put all your eggs in one basket" show in the store, some elderly viewers are often seen entering the venue. According to manager Zhang’s observation, this part of the elderly audience is mainly divided into two categories: one is the elderly brought by their children; The other is the elderly with rich retirement life. The latter learned about the movie information through the recommendation of the media and short video platform, and then went into the cinema.

During the summer vacation, many factories and streets around the store also organized a "put all your eggs in one basket" booking activity. Among them, the street organization’s charter activities are mainly for the elderly audience. In the communication with the street staff, Manager Zhang learned that about 20% to 30% of the elderly audience entered the modern cinema for the first time.

He believes that the main prevention population of this anti-fraud film is the elderly aged 55 to 65. Because the elderly in this age group have just retired, there is not much pressure on the economy, and they also want to use retirement wages for financial management.

Junwei strongly recommended his parents to watch "Put All Your Eggs in One Egg" together, and also wanted them to be alert. Parents’ feedback after watching movies is also different. The young man played by his mother is very distressed. Just after graduating from college, he was cheated and his family was ruined. The father has a better understanding of the specific routines and means of fraud.

Social topicality has become a magic weapon to attract new audiences.

In the summer of 2023, new audiences accounted for a large number of films, mostly realistic works with high reputation and high social topics. This phenomenon has also appeared in similar works in other golden periods, such as the Spring Festival in 2021.

Yin Tengyu admits that word of mouth is the main way for the film to influence new audiences and reach out to the crowd. This is inseparable from the audience’s continuous enthusiasm for the discussion and recommendation of the film after the screening. Therefore, high-quality word-of-mouth and strong empathy of the audience are necessary for the new film. The realistic theme works adapted from social hot events are more likely to cause social discussion in a wider range, and then realize the circle-breaking communication.

"There are many types of movies and many themes, but movies with social topics and close to real life are more likely to attract new audiences." Manager Zhang also gave a similar view. In his memory, the 2018 summer box office champion also attracted many new audiences.

In addition, the head prime file is also more conducive to the film audience market to pull new and promote life.

"In the big holiday schedule, the proportion of new audiences will generally be higher than that in the traditional off-season schedule. On the one hand, because the audience has a stronger demand for watching movies in the big schedule, for example, during the Spring Festival, family viewing has gradually become a habit, because in the big schedule, the audience’s active attention to movies has increased; This also drives high-quality films to be more willing to choose the golden schedule for release, and it is easier to reach the core audience, and then spread the good word-of-mouth to a wider audience to achieve the effect of breaking the circle, and even reach some incremental audiences who usually watch less movies or have no movie habits. " Yin Tengyu believes that prime time and high-quality films complement each other and jointly increase the proportion of new audiences. In the traditional off-season schedule, it may be more difficult for high-quality films to break the circle, but as long as they have the above two points, they will still attract a large number of new audiences to attend the movie.

In the eyes of Manager Zhang, the sustained and stable admission of new audiences cannot be achieved by one or two excellent domestic films. Only when the collective quality of domestic films is getting higher and higher, and watching movies has become the most basic leisure and entertainment way for ordinary people, can the film market maximize the exploration of new audiences.

With the increasing number of elderly people, how to bring this part of "new audience" back to the cinema should also be a question for filmmakers.

Jun Wei bluntly said that when his parents were young, they often went to the old auditorium-style cinema. With the development of the times, the number of old-fashioned cinemas has gradually decreased, and the film industry in China was in a downturn in the early 21st century, so the movie-watching habits of their generation were broken. At present, Junwei can clearly feel that his parents don’t have much emotional resonance with cinema movies. They also have a lot of inadaptability to modern directors’ narrative methods and expression techniques.

Yin Tengyu believes that with the industrialization of domestic films, the production level of domestic films has been continuously improved, and more and more excellent films can attract new audiences to enter the cinema. This is very important to enhance the confidence of the whole industry in the future development: on the one hand, it encourages the creative end to continue to deepen the content and continue to export fine products; On the one hand, it also stimulates the layout optimization of the terminal market, especially the cinema construction in the sinking market, forming a good cycle.

With the joint help of new and old audiences, the box office of the summer file in 2023 created a new high in China film history. China film market needs more new audiences’ support while cultivating more outstanding new directors and actors.

　　　　　　 CCTV News:On December 4th, 29 wild birds, including 7 national first-class protected animals, Oriental stork, were found dead in the fish pond on the south side of Jinhan Highway in Ninghe District, Tianjin. The Tianjin police also immediately filed a case and launched an investigation.

　　　　　　 Tan Jianqiang, a bird-loving volunteer, said: "I arrived here at 8: 00 am on December 4, and at first glance, it was broken and the oriental stork died."

　　　　　　 Wang Jianmin, a bird-loving volunteer, said: "It died on the ground with flapping wings, so we suspected that it had eaten something poisonous."

　　　　　　 Through the pictures taken by bird-loving volunteers at the scene on December 4, we can see that the water surface was frozen at the time of the incident, and the oriental storks spread their wings and lay motionless on the ice. After careful observation, the volunteers found that these oriental storks were not traumatized and had no symptoms of illness. In addition, there were dead fish around them. Volunteers suspected that these oriental storks eventually died because of eating poisonous fish, and immediately reported the case to the public security department.

　　　　　　 Zhao Chunzhang, deputy director of Ninghe Branch of Tianjin Public Security Bureau: "The first step is to block the scene, and then the second step is to conduct on-site investigation on the water and birds in the whole fish pond and surrounding ponds, and make an autopsy on the oriental stork in time. At the same time, the headquarters will be set up to cooperate with multiple police types."

　　　　　　 Through the inspection by the Physical Evidence Identification Center of Tianjin Public Security Bureau, it was finally confirmed that 23 wild birds, including 6 oriental storks, contained phorate, which was also consistent with the inspection results of water samples, fish and shrimp extracted from fish ponds. During the investigation, the public security department learned that Sun Moumou, the contractor of the fish pond, bought pond-cleaning chemicals from other places online in order to clean the fish pond, and there was still excessive delivery during the delivery process. After testing, the pond cleaning agent contains phorate, a pesticide whose use is restricted by the state.

　　　　　　 Zhou Qiang, deputy head of the Environmental Food and Drug Security Corps of Tianjin Public Security Bureau, said: "In November this year, the fish pond contractor fished the fish, shrimps and crabs cultured in the pond, and in order to disinfect the bottom of the pond, he bought a drug for cleaning the pond. This drug contains a pesticide called phorate. Now it can be concluded that the cause of bird death is the poisoning of pesticide phorate caused by eating water and fish in fish ponds by mistake. "

　　　　　　 On December 7, Tianjin public security organs took compulsory measures against Sun Moumou, a fish pond contractor. At present, the case is under further investigation, and related clues such as restricting the use of pesticides are still being sold are also under further investigation.

　　　　　　 [Latest progress] Clean up water bodies and bury dead fish in the waters involved

　　　　　　 Oriental white stork is a rare and endangered species, and Tianjin, Hebei and other places in China are one of the migration routes of oriental white stork. In order to prevent migratory birds from eating toxic fish again, on December 4, after the incident, the Tianjin Municipal Party Committee and Municipal Government attached great importance to it, and the local forestry department immediately rushed to the scene to take corresponding measures against dead fish and water containing pesticides.

　　　　　　 Chen Yuhui, director of the Forestry Bureau of Ninghe District, Tianjin: "The first is to send people to be on duty 24 hours a day at the town and village levels, and immediately drive away the birds in good faith when there are still birds lingering or eating; The second is to disinfect and bury the dead bodies of all the fish next to the pit with lime. "

　　　　　　 In addition to cleaning up, burying and sending special personnel to take care of the dead fish, the reporter at the scene saw that the local forestry department also set up reflective strips to drive migratory birds away to avoid the recurrence of birds eating by mistake.

　　　　　　 In addition, Chen Yuhui also introduced that Ninghe District has established a national nature reserve for migratory birds’ concentrated habitats, and the awareness of loving and protecting birds in the reserve has gradually increased. The fish pond where the oriental stork died this time is 10 kilometers away from the nature reserve, not in the reserve. In view of the problem that the awareness of bird protection of fish pond operators outside this protected area still needs to be strengthened, the local forestry department has also carried out publicity with 14 towns in the whole region, and at the same time carried out net-pulling investigation.

　　　　　　 Zheng Jingsong, Party Secretary of Jiajia Town, Ninghe District, Tianjin: "How many fish ponds are there in our village now?"

　　　　　　 Fish pond contractor: "Now there are about 3,000 mu in our village."

　　　　　　 Zheng Jingsong, secretary of the Party Committee of Jiajia Town, Ninghe District, Tianjin: "The shoals of fish ponds must be patrolled by special personnel. After the birds fly, they are willing to play in these places."

　　　　　　 Chen Yanhui, director of the Forestry Bureau of Ninghe District, Tianjin, said: "It is the responsibility of compacting towns and villages. For all fish ponds and shallow pits where birds may wander for food, a major investigation has been carried out again, and a daily newspaper system has been adopted. If birds are found to be abnormal, they should be rescued in time and reported to us."

　　　　　　 After the incident, the relevant departments of all districts in Tianjin also deployed and investigated the relevant areas where migratory birds stopped in Tianjin.

　　　　　　 Zhou Qiang, deputy head of Tianjin Public Security Bureau’s Environmental Food and Drug Security Corps: "Next, the city’s public security organs will further strengthen the crackdown on illegal hunting and trafficking of wild animals, and find that they will be investigated together to protect the ecological environment of our city more effectively."

The 2024 Beijing Auto Show will be officially opened on April 25th, and it has been less than a month. The previous Beijing Auto Show was not held as scheduled due to the epidemic, so all the major auto companies in this auto show are gearing up, saying that Sir will help you summarize the heavy cars at this auto show in two phases. Without further ado, let’s start the first one.

• Brand new magotan

The brand-new Magotan is a replacement model. As a brand-new replacement, the appearance and interior of the car have adopted a new design, in which the appearance has become younger and more fashionable, and it is no longer a business style. Headlights are sharper in shape, with a penetrating light strip and a luminous Logo in the middle. The side lines are very regular, the shape is very capable, and there is a long waistline in the middle, which looks very powerful. The tail adopts a penetrating light strip, and the interior is dot matrix layout. In addition, there is a duckling tail above. In terms of size, the length, width and height of the new Magotan are 4990/1854/1487mm and the wheelbase is 2871mm, which is larger than the current Magotan.

The interior adopts the design of triple screen, which has a stronger sense of technology. From the picture, the car is designed with a fender, the UI interface of the car is very simple, and the operation should be more convenient, and it is also equipped with the intelligent driving scheme newly released by DJI.

Power will be provided in 1.5T and 2.0T versions, in which the maximum power of 1.5T engine is 118kW, while that of 2.0T engine is 162kW, which can meet the needs of different consumers.

• Qin l

Qin L is a new member of the BYD Dynasty series. This car is positioned as a compact car, which is larger than Qin PLUS and has a higher configuration. It is equipped with a DM-i5.0 hybrid system. It seems that BYD has to enlarge its tricks again.

The overall appearance of BYD Qin L is similar to that of Song L, adopting a brand-new family-style design style, and its biggest feature is young sports. Headlights are flat in design, with a bent light strip at the eyebrow eye and a black plaque in the middle with a very conspicuous word "Qin" on it. At the bottom is a large-size air intake grille, with a lattice layout inside and air intakes on both sides, so the sports atmosphere of the whole front face is very strong. The side adopts double waistlines to make the body look slimmer. The tail is equipped with a penetrating taillight, which is very recognizable after lighting, and there is a large diffuser below, further highlighting its sports atmosphere. In terms of size, the length, width and height of the car are 4830/1900/1495mm and the wheelbase is 2790mm, which is larger than Qin PLUS, but smaller than Seal DM-I..

The interior design is similar to Song L’s, including a two-color interior, a three-position steering wheel, two large screens and a crystal bumper.

The power will be equipped with a DM-i5.0 hybrid system, which consists of a 1.5T+ motor. The maximum power of the engine is 74kW, and there are two kinds of maximum power of the motor, namely 120kW and 160kW. There are three versions of pure battery life, which are 43km, 60km and 90km respectively, and the fuel consumption is 3.8L/100km.

• Xiaomi SU7

Everyone should be familiar with Xiaomi SU7. Its appearance is very sporty, and its overall design is a bit like that of Porsche Taycan. The headlights are shaped like water droplets, and the internal structure is a "meter", which is very recognizable. In addition, there are 17 tuyeres and 8 sets of air ducts in the whole car, which incorporate many aerodynamic designs. The side lines are smooth and dynamic, coupled with the low-lying shape and plum blossom wheels, the overall sports atmosphere is very strong. Star-ring taillights are used at the tail, with tuyeres on both sides, and Xiaomi SU7 also has an electric tail, which supports 4-speed adjustment and can provide up to 130 kilograms of downforce.

The interior provides a 7.1-inch full LCD instrument that can support overturning and a 16.1-inch central control panel. The car is powered by Xiaomi’s surging OS system, matching Qualcomm Snapdragon 8295 chip. It also supports mobile phone application pin to the car, more than 1,000 kinds of mijia devices get on the car without induction, and more than 5,000 applications are gradually adapted, so the ecology of Xiaomi SU7 is very strong.

Xiaomi SU7 has two kinds of power: single motor and double motor. The maximum power of the rear-drive single motor is 220kW, and the zero acceleration is 5.28s and 5.7s, while the maximum power of the dual-motor version is 495kW, and the zero acceleration is 2.78s s.. In terms of battery life, there are three versions of the car, and the CLTC battery life is 700km, 830km and 800km respectively (dual-motor version).

• Jiyue 07

Extreme Yue 07 is the second car owned by Extreme Yue Automobile. The front face of the car is basically the same as that of Extreme Yue 01. The middle net is closed, and the two sides are equipped with very sharp lights, which is very recognizable. The front of the car will press down further, creating a more diving visual effect. The side is designed with a slip back, and the lines are very dynamic. Coupled with the design without a door handle, the whole side looks very smooth and tidy. The tail adopts a Y-shaped through taillight, and the effect after lighting is very good. In addition, the rear of the car is designed with a hatchback tailgate, which is matched with an electric tail wing to enhance the sports atmosphere.

The interior has not been announced. I’ll report it to you when we get to the auto show. However, in terms of family design, it is estimated that it will be very similar to the Extreme Yue 01, and it will also be equipped with a 35.6-inch 6K integrated LCD screen, which can be divided into two screens and three screens for independent display.

There is no more information about Power, but it is expected that 400V and 800V architectures will be available. I will synchronize the news in time.

Conclusion:

The theme of this year’s Beijing Auto Show is "New Era, New Cars", which highlights the word "new". Major car companies attach great importance to it and bring many new cars. Judging from the four cars introduced above, the exterior design of many cars has become younger and more fashionable, and the interior is becoming more and more scientific and technological. What do you think of this trend? Is it hard to accept or prefer it? Welcome to discuss in the comment area.

　　SAIC Volkswagen LaVida, which is known as the national sedan, has always been deeply rooted in people’s hearts with a stable and reliable image. In the ever-changing market environment, Volkswagen LaVida can still maintain its strong competitiveness and become a new choice for the 5 million national sedan. After many years, every iterative update of Volkswagen LaVida can accurately grasp the development trend of the market, and the product strength is stable and upward. Today, the LaVida family has welcomed a new member-Volkswagen LaVida. It is understood that while inheriting the excellent genes of the LaVida family, LaVida XR has also injected more fashionable and technological elements, bringing consumers a brand-new driving experience.

　　SAIC Motor Corporation LimitedVolkswagen Langyi Xinruibe amazed by the brilliance of sthDebut, smart body, spacious space

　　SAIC Volkswagen LaVida, like the classic LaVida, inherits German quality and is built on Volkswagen’s MQB platform. Nevertheless, LaVida is different from LaVida in body size.

　　Specifically, LaVida’s cutting-edge body size is 4561*1740*1494mm, which skillfully balances the flexibility of the vehicle and the interior space. The length of the bus is moderate, which is convenient to shuttle in the city and can meet the needs of long-distance driving. The width and height of the car have also been carefully adjusted to ensure the spacious and comfortable space inside the car. In terms of wheelbase, LaVida has achieved a size of 2651mm, which is excellent in the same class. A longer wheelbase means more spacious interior space, especially the leg space of the rear passengers, and the ride comfort has been comprehensively improved.

　　SAIC Motor Corporation LimitedVolkswagen Langyi Xinruibe amazed by the brilliance of sthDebut, blending fashion elements and design, showing youthful temperament.

　　Volkswagen LaVida is an entry-level model, and many consumers have reservations about its face value, thinking that entry-level models are often conservative or lack of new ideas in design. However, LaVida has broken this inherent concept and successfully integrated the brand-new elements of Volkswagen brand into its design, showing a young and fashionable style.

　　LaVida Xinrui adopts a double-layer front face design, emphasizing the layering and three-dimensional sense of the front face of the vehicle. The two chrome-plated decorative strips in the upper part echo each other with the surrounding part below, creating a unique visual effect. The surrounding part below is cleverly combined with dotted chrome decoration, which may be inspired by the starry sky, giving people a deep and mysterious feeling.

　　The side lines of the car body are smooth and smart, with a dynamic aesthetic feeling. Each line has been carefully designed, which not only gives people visual comfort, but also improves the aerodynamic performance of the car body. The rear design is relatively simple, but it does not lose style. Duck-tail modeling adds a touch of playfulness to the vehicle, while blackened taillights and black lower fender add a bit of sportiness to the overall modeling of the vehicle.

　　SAIC Motor Corporation LimitedVolkswagen Langyi Xinruibe amazed by the brilliance of sthDebut, intelligent configuration, convenient and easy to use

　　In terms of intelligent configuration, Volkswagen LaVida has also shown a leapfrog level. The dashboard uses an 8-inch display screen, and the highly clear and intuitive interface design allows the driver to easily grasp the data of the vehicle. In terms of interior, the central control panel adopts embedded design, which is integrated with the whole interior style. This design not only increases the sense of science and technology of the whole vehicle, but also ensures that the driver’s control is more convenient and smooth. In addition, the three-spoke steering wheel supports four-way adjustment, so you can find a driving posture that suits you regardless of the driver’s body shape.

　　In order to further improve the convenience of vehicle use, LaVida Xinrui is also equipped with the remote control function of SAIC Volkswagen APP. The owner can remotely control the locking and unlocking of the vehicle through this APP and check the status of the vehicle. Under special circumstances, if the owner forgets the parking position of the vehicle and wants to find the vehicle quickly, he can remotely control the flashing lights or horns of the vehicle through the APP, which is convenient for finding the vehicle and very user-friendly.

　　SAIC Motor Corporation LimitedVolkswagen LaVida has made its debut, with excellent power performance and classic manual transmission.

　　In terms of power, LaVida Xinrui is equipped with a 1.5-liter naturally aspirated engine, which can achieve a maximum power of 110 HP and a maximum torque of 141 Nm, showing good traction ability when driving at low speed or starting. In terms of gearbox, LaVida Xinrui offers a variety of options. Consumers can choose a 5-speed manual gearbox or a 6-speed automatic gearbox according to their driving habits and needs. For drivers who like manual control, the 5-speed manual gearbox is still a classic as always.

　　In short, as a new member of the LaVida family, SAIC Volkswagen LaVida has not only inherited the German quality of the Volkswagen brand, but also demonstrated its strength beyond the same class in terms of space, face value, intelligent configuration and power configuration. The amazing starting price of 79,900 yuan makes LaVida XR stand out in the future 100,000-class sedan market. By the way, grasp the New Year’s courtesy to buy a car, and you can also win the lucky gold banknotes jointly issued by Volkswagen and Chow Tai Fook! SAIC Volkswagen sincerely invites you to fight for luck and win a big gift!

　　(Source: News Express)