BEIJING, Beijing, January 18 (Wu Tao) Spring Festival travel rush is in full swing in 2017. If one word is used to describe Spring Festival travel rush this year, it is "tide". Compared with Spring Festival travel rush in previous years, one feature of Spring Festival travel rush this year is that some railway stations can "brush their faces" and some stations are equipped with robots and VR navigation, which is full of science and technology.

　　Many railway stations can "brush their faces" and enter the station.

　　Spring Festival travel rush in 2017 was launched on 13th, and a new way of entering the railway station has attracted everyone’s attention, which is "brushing face". It is understood that when the "brush face" enters the station, a camera is installed on the automatic ticket gate. When the passenger approaches the machine, it will grab the passenger’s face information and compare it with the photos in the ID card chip. The ticket information is consistent, and the face is compared with the ID card photo, and the gate is automatically released.

　　"Brush your face" enters the station very quickly. Under normal circumstances, it takes 3 to 6 seconds to pass successfully, which liberates manpower and facilitates passengers. Zhongxin. com (WeChat WeChat official account: cns2012) found that some railway stations in Beijing, Shanghai, Guangzhou, Zhengzhou, Taiyuan, Wuhan, Nanchang, Xi ‘an, Changsha and other places have used "brush face" to enter the station.

　　It is understood that the "face-brushing" pit stop uses face recognition technology, which is a biometric technology for identity recognition based on human facial feature information. A series of related technologies, which capture images or video streams containing faces with video cameras, automatically detect and track faces in the images, and then identify the detected faces, are also commonly called portrait recognition and face recognition.

　　Attention! These passengers can’t "brush their faces" into the station.

　　In order to avoid embarrassment, what circumstances can’t "brush your face" into the station? Earlier, the relevant person in charge of Beijing West Railway Station said in an interview with Zhongxin.com, "‘ Brush your face ’ Not all passengers can use the pit stop, and those with red tickets cannot use it; Those who hold discounted tickets such as student tickets and disabled tickets that need to be manually verified for price reduction can only take the manual channel. "

　　In addition, in order to ensure that passengers quickly "brush their faces" into the station, some railway station staff reminded passengers that the ID card and ticket must be placed correctly, the QR code on the ticket should face forward, and at the same time, masks, hats, glasses and other obstructions should be removed.

　　"At present ‘ Brush your face ’ There are still few cases of failure. " The relevant person in charge of the passenger transport workshop of Beijing West Railway Station said, but some people’s second-generation ID cards have been used for a long time, and the appearance of passengers has changed greatly, which will not be recognized.

　　Spring Festival travel rush, Beijing West Railway Station, introduced convenience measures, self-service ticket pick-up machine, quick stop, upgraded 036 maternal and child waiting room, etc. Zhongxin.com reporter Jin Shuo photo

　　Cosmetic surgery, sudden shaving, etc. may not be recognized.

　　Although the "brush face" pit stop is trendy, there will be some unexpected situations. According to a report by the China Business Daily on the 14th, a passenger recently shaved his head suddenly, which was inconsistent with the photo of his ID card, so he could not "brush his face" and finally manually verified the entrance.

　　"and makeup is generally no problem and can be identified. As for whether the cosmetic person can pass, this problem has not been encountered, but the face recognition system mainly collects face information and checks it with the ID card, and there is no problem if they are consistent. " The relevant person in charge of the above-mentioned Beijing West Railway Station said.

　　Some people from technology companies interviewed by Zhongxin. com said that the impact on face recognition machines depends on the degree of makeup; Generally, the change of age has little effect on the recognition rate within 10 years; Severe plastic surgery does affect recognition.

　　Huashang Daily quoted relevant personnel as saying, "In face recognition verification, the instrument compares the scanned face with the ID card photo, mainly to see the facial contour, brow bone and lips, which has nothing to do with being fat or thin. If ‘ Brush your face ’ Manual verification is required when the similarity is less than 75% when entering the station. "

　　When interviewed by Zhongxin. com, NEC related staff of enterprises with advanced face recognition technology said that face recognition will be affected by some factors such as environment, equipment and man-made. For example, too strong or too dark light, occlusion, low camera resolution or motion blur will all affect face recognition.

　　How do twins recognize faces? Need to be combined with eye pattern recognition.

　　In the specific application of face recognition, you may encounter plastic surgeons or twins. Will face recognition be affected at this time? The above-mentioned staff of NEC said that the face recognition technology of different companies will have different recognition capabilities. As far as cosmetic surgery is concerned, if the general facial contour has not changed, it will have little impact on face recognition.

　　Xun Yang, a biometric expert of Ant Financial Services, also told Zhongxin.com that cosmetic surgery, makeup and age aging are traditional problems in face recognition, but with the application of deep learning neural network and big data technology, machines can better solve the problems of age aging, makeup and mild cosmetic surgery by learning a large number of face pictures.

　　Xun Yang also said that it is still difficult to solve serious cosmetic surgery and twin identification only by relying on face recognition technology. The current solution is to use multi-factor authentication technology and means, combined with other biometric information such as eye prints and voiceprints.

　　The voice inquiry robot appeared in Xi ‘an North Station, which can automatically identify the questions raised by passengers’ voices and answer them in Mandarin. Photo by Bird

　　be relevant

　　— — Spring Festival travel rush uses "black technology" such as VR and robots.

　　[VR Navigation] In addition to face recognition technology, VR, robots and other "black technologies" have also been applied to Spring Festival travel rush. For example, Hankou and Wuhan Railway Stations provide VR navigation function in the official Weibo and WeChat for the first time, and passengers can "virtually walk" all the way through the mobile phone.

　　[Robot Directions] Guangzhou South Railway Station and Shenzhen North Railway Station are equipped with robot xiaolu, which can not only answer passengers’ inquiries about train time, ticket purchase information and location guidance by voice, but also promise passengers’ needs and improvise robot songs and dances, which is very popular among passengers.

　　[Shake to find lost items] During the period of Spring Festival travel rush, turn on the Bluetooth function of the mobile phone at Beijing Railway Station, and shake it through WeChat to open a service page. Click on different items to navigate the waiting room, check whether it is late or not, find lost items, call wheelchair service, etc. Click on the waiting room navigation, and the software will automatically generate an optimal path to instruct passengers to find the waiting room. It is understood that this navigation service mainly adopts iBeacon Bluetooth positioning technology, and passengers can realize human-computer interaction by shaking it as long as they enter the station range.

　　[Real-time monitoring of drivers’ speeding and sudden braking behavior] In Spring Festival travel rush, in order to ensure safety, Didi Shunche not only applies face recognition, but also uses the built-in SDK of APP to monitor drivers’ behavior this year. If it encounters sudden braking, speeding, sharp turning and other behaviors, Didi will monitor it, which will affect the owner’s trust score. (End)

What changes have taken place in people’s income savings and consumption psychology under the influence of the COVID-19 outbreak in Wuhan in early 2020 and the nationwide epidemic rebound mainly in Shanghai in mid-March 2022? What new patterns have emerged in residents’ actual consumption? What are the differences between consumers’ buying behavior in epidemic areas and non-epidemic areas?

In October 2020, December 2021 and April 2022 (during the closure of Shanghai due to the COVID-19 epidemic), Wang Qi, a professor of marketing in China Europe and vice chairman of the Executive Committee of China Europe-Ruian Global Brand Strategy and Fashion Industry Research Fund, led a team to collect nearly 5,000 consumer questionnaires nationwide, and conducted research on issues such as consumers’ income and savings, sustainable consumption, experience consumption and niche hobbies, and new consumption of science and technology.

Since its establishment, the China-Europe-Ryan Global Brand Strategy and Fashion Industry Research Fund has devoted itself to long-term tracking and studying consumers’ consumption psychology, attitude and behavior in each specific economic environment. Since the outbreak of the COVID-19 epidemic in early 2020, the research fund has paid close attention to the changes of consumers’ income, savings and consumption choices in China under the epidemic.

Consumers generally plan to increase savings to cope with the uncertainty of future expectations.

According to the survey data in April 2022, the proportion of people with self-reported personal income increase in epidemic areas was slightly lower than that in non-epidemic areas, accounting for 30.24% and 33.41% respectively, while the proportion of people with personal income decrease was significantly higher than that in non-epidemic areas, accounting for 20.41% and 13.23% respectively. (see the picture below)

Question 1: How did your personal monthly income change in April 2022?

In addition, for different income groups,The population with reduced income in epidemic areas is significantly higher than that in non-epidemic areas.. Whether in epidemic areas or non-epidemic areas, the higher the income, the higher the proportion of income increase, and the lower the income, the higher the proportion of income decrease. Generally speaking,The higher the income, the less the negative impact of the epidemic, and the lower the income, the greater the negative impact of the epidemic.(see the picture below)

Note: Low income means: the monthly income is less than 5,000 yuan; Middle income refers to: monthly income of 5000-10000; High income means: the monthly income is above 10,000 yuan.

Question 2: How did your personal monthly income change in April 2022?

Judging from the savings ratio (the ratio of total savings to total income) in April, the proportion of people with increased savings ratio in epidemic areas is lower than that in non-epidemic areas, while the proportion of people with decreased savings ratio is higher than that in non-epidemic areas, which is not unrelated to the decrease in income in epidemic areas. (see the picture below)

Question 3: In April 2022, what happened to the ratio of your total savings to your total income?

For the savings plan in the third quarter of 2022, nearly 65% of the respondents expect to increase their savings ratio in the third quarter. Compared with non-epidemic areas, this population in epidemic areas accounts for a higher proportion. This reflects that more and more consumers will cope with the uncertainty of future expectations by increasing the savings ratio. just as it is said"If you have money at hand, you don’t panic.". (see the picture below)

Question 4: In the third quarter of 2022, how do you expect to adjust the ratio of personal total savings to total income?

Combined with the survey data after the first outbreak in China, we found that compared with 2020, the personal income situation improved in 2021, and the proportion of people with increased savings ratio also increased greatly, reaching 47.4%. Combined with the income situation, the higher the income, the higher the proportion of people with increased savings ratio. This shows that the consumption desire of all income classes is weakening, especially for high-income people. It can be seen that, in fact, in 2021 (after the first outbreak of the epidemic in China), consumers’ desire for consumption has been greatly weakened. Combined with the data of April this year, it is not difficult to find that this trend is more obvious.How to boost consumer confidence is an urgent problem for the government and enterprises in the second half of the year.(see the picture below)

Question 5: What is the change of your savings ratio (the ratio of total savings to total income)?

The outbreak of COVID-19 epidemic has further widened the income gap among residents, and consumers generally plan to increase the savings ratio to cope with the uncertainty of future expectations.

Although consumers’ income in April was negatively affected by the epidemic to some extent, and the savings ratio is generally expected to increase further, most consumers are still optimistic about the expected income in the third quarter of 2022.Nearly 50% of the respondents expect their income to increase in the third quarter.. (see the picture below)

Question 6: How do you expect your personal monthly income to change in the third quarter of 2022?

Catalyzed by the epidemic containment policy, the "home economy" accelerated its rise.

Residents in epidemic areas are restricted by the policy of closure and control, and the time spent at home has increased significantly.During home life, group buying has become the first choice for everyone’s daily shopping. In the epidemic area, the proportion of people who used group buying in April was as high as 87.57%. Generally speaking, the public’s evaluation of group buying is generally more positive. 81.26% of the people in epidemic areas think that the overall performance of group buying is excellent, which is higher than 75.70% in non-epidemic areas.

According to the survey data in April, 2022, 80% people spend more on food and drink. During the epidemic period, it was difficult to grab vegetables, which made consumers generally choose to increase food and beverage expenditure, and to ease their anxiety and cope with the unexpected situation caused by the epidemic by "hoarding food". In addition to the expenditure on food and drinks, it is also worth paying attention to the purchase of various household appliances that are indispensable for home life. Whether it is the bill of consumers in April or the consumption plan in the third quarter, the proportion of people buying air conditioners, refrigerators, freezers, rice cookers and hot water kettles in epidemic areas is slightly higher than that in non-epidemic areas.As a good cooking helper, the air fryer, which can easily fry everything, is welcomed by consumers in epidemic areas.The proportion of buyers in April was significantly higher than that in non-epidemic areas, reaching 19.29%.

Catalyzed by the epidemic isolation policy,The "home economy" has accelerated its rise. In order to cope with the uncertainty of repeated epidemics in the future, the consumption trend of "home economy" is likely to continue into the third quarter, and consumers tend to make adequate material preparations for home life. (see the picture below)

Question 7: In April 2022, which of the following goods did you buy in the category of household appliances?

Persistence and repetition of epidemic situation,The demand for healthy consumption is soaring.

The persistence and repetition of the epidemic in COVID-19 made the public realize the importance of daily fitness and pay more and more attention to the improvement of physical fitness. During the period of epidemic control, traditional gyms were forced to close down, and online fitness was once sought after by the whole people because of its unique advantages. "Liu Genghong" girls were all over the network. Regarding the choice of fitness methods, our research found that for the fitness methods in the third quarter, people who are willing to choose online fitness are higher than offline fitness in non-epidemic areas; In the epidemic area, a higher proportion of consumers expect to return to the gym after unsealing. (see the picture below)

Question 8: In the third quarter of 2022, which of the following goods do you expect to buy in the category of books/education/fitness/entertainment?

The persistence and repetition of the epidemic in COVID-19 not only make consumers pay more attention to their own health, but also make consumers begin to examine the relationship between human beings and nature and pay more attention to the "environmental protection" of consumption behavior.The green transformation under the hard index of "double carbon" is a big test that many brands and enterprises must deal with.

Through the consumer survey at the end of 2021, we found that "reliable quality" and "having a unified and formal environmental protection label" are the two most important factors to increase consumers’ willingness to buy sustainable fashion products. Therefore, achieving a unified and formal environmental protection label will be an effective means for the government and industry to promote consumers’ willingness to buy sustainable fashion products. For brands and enterprises, we should pay more attention to how to effectively control the quality of the sustainable fashion products they produce, and at the same time increase the quality publicity of relevant products, so as to increase consumers’ confidence in the quality of their products. The survey results show that the primary reason that prevents consumers from buying sustainable fashion products is that they are worried about the unsafe source of product ingredients. For brands and enterprises, how to promote the design of sustainable fashion products is a matter worth thinking about. Publicity design needs to meet consumers’ demand for information on the source of product ingredients, and at the same time, it needs to avoid making consumers have too many negative impressions and concerns.

In addition, about 90% of the respondents bought sustainable fashion products because of their recognition of sustainable concept and expression of sustainable lifestyle, and about 40% of the respondents wanted to gain recognition from society and others. Regarding the price of sustainable fashion products, nearly 50% of the respondents expressed their willingness to pay a premium for sustainable fashion products. About 44% respondents can accept a 10% premium and about 24% respondents can accept a 25% premium for purchasing sustainable fashion products.

From these survey data, we can see that consumers who choose sustainable products are more from the inside. While pursuing environmental protection and sustainability, they are also very willing to pay a certain product premium for sustainability, which means that brands and enterprises can be slightly calm when facing the cost of sustainable transformation. Whether the consumer’s willingness to consume is due to the need of self-health management or the willingness to protect the environment,Brands and products representing healthy lifestyles and concepts will be more likely to be favored by consumers..

Wild camping fever,A new mode of short-distance travel for urbanites

For the consumption plan in the third quarter, the proportion of people who are expected to buy outdoor goods such as ball games, camping tables and chairs, outdoor lights, bicycles, battery cars and skateboards in epidemic areas is higher than that in non-epidemic areas.Outdoor activities represented by camping in the wild have become a new mode of short-distance travel for urbanites.(see the picture below)

Question 9: In the third quarter of 2022, which of the following goods do you expect to buy in the category of outdoor products/transportation tools?

When asked which projects are most likely to be spent in the third quarter, whether in epidemic areas or non-epidemic areas, the top three rankings are: travel (such as go on road trip, group tour, etc.); Outdoor sports (such as surfing, skiing, camping, etc.); Scientific and technological experience activities (AR/VR/MR related immersive experience activities). Although several large cities were seriously affected by the epidemic in the first half of the year, it is not difficult to see that consumers’ desire to travel is still very strong. If major tourist cities can be more comprehensive, accurate and meticulous in epidemic prevention, and provide maximum convenience for tourists on the premise of ensuring epidemic prevention, tourism is still expected to become a hot consumption spot in the third quarter, and together with outdoor sports and technological experience activities, it will become a powerful lever to stimulate the economy.

Camping, as a kind of outdoor activities, its popularity is related to domestic social environment, economic development level, vacation system and the evolution of consumers’ health/nature concepts.

Among them, from the social environment, with the gradual increase of environmental protection in China, there are more and more places with outdoor activities in China.

From the perspective of economic development level, the consumption level of the middle class in China has obviously improved, and to some extent, it has achieved "money and leisure". The improvement of economic level and the popularity of domestic cars have provided a material basis for the popularization of camping as an outdoor activity.

Judging from the vacation system, the paid vacation system in China is still not perfect, which leads to the general concentration of traditional holidays, too crowded travel and poor experience, and instead gives birth to outdoor trips around the country that everyone can take advantage of on weekends.

From the point of view of health, domestic consumers began to look forward to nature more and more, eager to relax the daily pressure of work, which was aggravated by the long-term blockade of the epidemic.

From the perspective of cost, the single economic cost of camping is low, which is also an important reason why camping is more attractive to young people and the middle class than other outdoor sports.

Camping not only provides an excellent scene for friends to contact and parent-child activities, but also meets the sense of life ceremony needed by young people and the middle class.

In addition to outdoor activities can greatly meet the social needs of some consumers, virtual world is also an important way for some consumers to meet their social needs. With the popularity of the concept of "meta-universe" in recent two years, the gradual maturity of related technologies and the upgrading of the demand of pan-entertainment industry, human interest and desire for building a virtual world have reached an unprecedented height. People are not only satisfied with the way of consumption in real life, but more and more consumers are willing to pay for the virtual world. The limited consumption caused by closed control during the epidemic has encouraged consumers’ willingness to spend in the virtual world. Both the endorsement of virtual idols and the immersive experience in virtual games provide consumers with "emotional value" that is difficult to be fully satisfied in real-world social activities. Especially for the young generation in China who grew up in the period of rapid development of mobile Internet, they were born and grew up in a world where reality and virtuality coexist, and they have a strong tendency to buy goods and brands that show "futuristic sense+technology". At the end of 2021, in the survey on whether the brand will affect its purchase intention because of the release of virtual people, more than 70% of the respondents in the youth group (25-34 years old) said that it would increase the possibility of buying the brand products.

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The persistent impact of the global COVID-19 epidemic and the rapid iteration of consumption patterns in China market have provided many new opportunities for business development, and various new consumption have emerged, but at the same time, they have also brought many challenges to business practice.

Through the continuous consumption survey in the past three years, on the whole, the public’s awareness of saving is gradually increasing, and the cost is gradually decreasing.To some extent, this means that consumers will pay more and more attention to the cost-effectiveness and practicality of goods when they conduct consumption behavior.In our consumption research in 2020 and 2021, cost performance and practicality have always been the two aspects that consumers think domestic brands perform best. Under the current economic background of tight consumption, this is undoubtedly an excellent opportunity for domestic brands. Whether it is a domestic brand or an international brand, improving the cost performance of its own products will be a necessary condition to attract a wider consumer group.

For the part that consumers are willing to spend, some fundamental changes have taken place in their consumption structure and underlying consumption concept.The long-term home life under the control of epidemic situation made consumers pay attention to the quality of "home life", so the "home economy" was accelerated.Consumers can satisfy their dietary needs by buying various household appliances, so that the quality of life at home can be guaranteed. The persistence and repetition of the epidemic in COVID-19 made people realize the importance of health, so more and more consumers began to choose a healthy and green lifestyle. During the period of epidemic isolation, due to the long-term limitation of physical space, consumers began to be extremely eager to break through the limitation of real space and explore a broader world. They are eager to go to nature and enter the virtual world, expecting to meet their social and emotional needs through these explorations.

At any time, crises always coexist with opportunities. Facing the impact and challenge of the COVID-19 epidemic, there are also great business opportunities in the economic uncertainty and the rapid change of the market. Whether brands and enterprises can take the lead in the crisis and open up new opportunities in the changing situation is the key to determine the parties to stand out in this special economic environment. For the relevant enterprises that meet the current consumption growth trend, what needs to be considered is how to better seize these opportunities, how to further improve the cost performance, quality and design of products, accurately position their own brands, and optimize marketing strategies; For enterprises that are greatly affected by the epidemic, how to adjust their product structure can be considered.Find a profit breakthrough point in meeting consumers’ needs for home, health, outdoor activities and social needs..

(The author is Wang Qi, a professor of marketing at China Europe International Business School)

CBN was authorized to reprint from WeChat WeChat official account "China Europe International Business School".

　　On June 18th, the cruise ship "China Merchants Yidun" docked at the dock of the International Passenger Transport Center. Photo by Chen Jiaqi

　　On June 18th, the first China-registered cruise ship "China Merchants Yidun" came from the birthplace of China’s home port cruise ship — — Shanghai Port International Passenger Terminal set sail for Japan. This is the first time that a China-registered cruise ship with a five-star red flag has sailed an international route since the announcement of the Plan for Orderly Pilot Resumption of International Cruise Transport.

　　In order to ensure the smooth sailing of the maiden voyage, Pujiang Customs under Shanghai Customs made full preparations. Relying on the empowerment of science and technology, Pujiang Customs has vigorously promoted the construction of smart customs, upgraded the on-site supervision equipment of cruise ports, integrated the whole chain information of passenger and baggage supervision, and further improved the efficiency of customs supervision. Optimize the entry-exit customs clearance process, expand and transform the entry platform, and reasonably set the moving line according to the three zones and two channels to enhance the comfort of entry-exit passengers’ customs clearance experience.

　　At 13: 00 on the same day, in the travel inspection hall of Pujiang Customs, passengers were queuing to enter the travel inspection channel in turn, and the exit customs clearance procedures were completed in an orderly manner under the guidance of customs officers. After entering the passage, the passengers who have completed the exit customs clearance procedures successively boarded the cruise ship through the glass covered bridge and started their maiden voyage. "The whole process is much faster than I thought. After completing the declaration, just brush a QR code on the gate, and the process will take a few seconds. It feels very smooth." Passenger Ms. Liu said.

　　Daniel Hsia, head of the Pujiang Customs Travel Inspection Department, who is in charge of on-site supervision, said: "We have added six intelligent shunting gates in the entry-exit passenger passage, so passengers can pass ‘ Fingertip service for customs passengers ’ Small program to declare, the average release time of each passenger is less than 10 seconds. While ensuring the safety of the port, it will create a safe and smooth customs clearance environment for the majority of inbound and outbound cruise passengers. "

　　According to statistics, Pujiang Customs supervised 435 outbound crew members and 639 passengers on that day; Accumulated supervision of 8 batches of materials supplied by the "China Merchants Yidun" cruise ship, totaling 43 tons and 1.43 million yuan. In the future, China Merchants Yidun plans to complete 2-3 voyages every month.

1905 movie network news A few days ago, a brand-new poster was released in the first part of the film, in which Glinda and Eviba face each other hand in hand, and behind them is the fantastic country of Oz. The poster reads: "Everyone deserves a chance to fly".

A few days ago, "Sister A" Ariana Grande revealed in an interview that during the filming, the paparazzi actually used a glider to reveal the photos on the set, which shocked Sister A: "I can’t believe my eyes", and Sister A also teased, "He should play the pterosaur in your movie Jurassic Park.""It was a man standing on a huge kite, his legs hanging down and floating around," added Jonathan Bailey, who co-starred in Jurassic World 4. "He was holding a GoPro with another one tied to his foot."

Directed by, the film invites Ariana Grande, the queen of American pop songs, and Cynthia Herivaux, a powerful actress. The lineup of Cass also includes Oscar-winning actress, Jonathan Bailey and other heavyweight movie stars. The original musical screenwriter Winnie Holzman and songwriter Stephen Schwartz continued to create films.

Wicked is based on gregory maguire’s 1995 novel The Wicked Witch: The Life of a Bad Witch in the West, which was inspired by the classic fairy tale The Wizard of Oz. In 2003, it was adapted into a Broadway musical, which caused a sensation. According to the popularity of Broadway for 20 years, it was called a classic musical!

The story of the film takes place between two witches, Effiba, who is green and excluded; And Glinda, who is charming, lovable and ambitious, forged a profound and unspeakable friendship after a series of ideals and disillusionment, betrayal and forgiveness, and gained their own experiences and growth.

The film Wicked will be released in two parts, the first part is scheduled for November 22nd, 2024, and the second part is still scheduled for November 26th, 2025.

Recently, many platforms, such as JD.COM, Baidu, Pinduoduo, Alibaba, Tencent, Meituan and Tik Tok, have voiced their voices one after another to help foreign trade enterprises "export to domestic sales". At the same time, cross-border payment and logistics enterprises are also taking active actions to respond to the needs of the transformation of foreign trade enterprises.

The platform supports cross-border businesses to "export to domestic sales"

The United States has already "cut the knife" on the parcels from China and Hongkong that were not more than 800 dollars, and the duty-free treatment will be officially terminated from May 2.

"As we all know, the United States is one of the important target markets for China to develop cross-border e-commerce, which means that the cost of cross-border e-commerce will rise and the market competitive advantage will become less obvious. It is a big impact for cross-border e-commerce enterprises, especially small and medium-sized enterprises." Bai Ming, a researcher at the Research Institute of the Ministry of Commerce, said frankly in an interview with shanghai securities news.

The reporter interviewed a number of cross-border SMEs and learned that many businesses have adjusted their wait-and-see mood and started to take the initiative to respond.

"Nowadays, many foreign trade enterprises are willing to’ export to domestic sales’. Major platforms and retail enterprises help cross-border businesses to expand the domestic market according to their own advantages such as platforms and traffic, and also provide more choices for these enterprises." Bai Ming said frankly.

Up to now, many platform enterprises such as JD.COM, Baidu, Alibaba, Tencent, Meituan, Tik Tok, etc. have expressed their views one after another, giving money, traffic and resources to support foreign trade enterprises to "export to domestic sales".

On April 11th, JD.COM announced the establishment of a special procurement fund of 200 billion yuan, and launched the export-to-domestic support plan.

On April 12, Baidu announced that it will give priority to supporting 1 million enterprises to export to domestic market by using AI technology and platform traffic, and explore the domestic market. Baidu’s love procurement platform will also issue 1 million corporate grants to export enterprises to help open domestic sales channels at a low threshold.

The reporter learned from Ali that Ali International Station has sent thousands of "Little Two" to almost all foreign trade industrial belts in the country, and at the same time launched special actions to fully help small and medium-sized foreign trade businesses that encounter difficulties. On April 15th, Alibaba’s source factory procurement platform 1688 said that foreign trade manufacturers with overstocked inventory would be provided with full custody and help sales services, and the platform would reduce or exempt commissions. Foreign trade manufacturers could also negotiate with the platform on the cooperation mode of inventory underwriting.

At the same time, 1688 provides early repayment service for foreign trade manufacturers who encounter financial difficulties, and provides special credit loans in conjunction with online merchant banks and other financial institutions, focusing on supporting the most affected clothing, textile and light industrial products and enterprises.

Pinduoduo recently launched the "100 billion support" plan, which also increased subsidies for small and medium-sized cross-border businesses. Zhao Jiazhen, executive director and co-CEO of Pinduoduo, said: "We are determined to shoulder the costs and risks of the transformation and development of platform businesses, and we also have sufficient strategic strength to cope with the uncertainty of the external market environment. We will give priority to ensuring the stable development and healthy profits of small and medium-sized manufacturing industries."

On April 16th, Tik Tok Group launched the special support plan for foreign trade excellent products, integrating business resources such as e-commerce and living services, and helping foreign trade merchants to reduce operating costs and expand the domestic market by setting up green channels, special traffic support, commission reduction and fee reduction, and interest-free loans to help turnover.

In addition, Meituan has launched a green channel for transferring foreign trade to domestic sales, taking advantage of its own resources in warehousing, channels and distribution, such as Elephant Supermarket, Meituan Optimization and Meituan Flash Purchase, and fully supporting the businesses of Meituan in terms of business settlement, business support and brand building.

As of the early morning of April 17th, Meituan Flash Shopping has set up a special working group to transfer foreign trade to domestic sales. According to the relevant person in charge, at present, the working group has coordinated the national lightning warehouses, convenience stores and brands to reach a supply chain cooperation alliance, and 335 enterprises have clicked to sign up for cooperation, of which 111 have entered the actual domestic sales docking process.

On April 17th, Tencent launched the "Run-up Plan for the New Journey of Foreign Trade", paving the way for foreign trade enterprises to broaden the domestic and international markets through ten measures, such as opening a green channel, encouraging new businesses, supporting traffic, and offering preferential rates. It is expected that the business ecology such as small programs, WeChat stores and digital offline stores will increase the sales scale of foreign trade enterprises by 100 billion yuan.

Take the initiative to change the industrial chain, enterprises cooperate to meet the challenge

Bai Ming said that it is still difficult to predict the adjustment direction of subsequent tariffs. But what is certain is that the risks and challenges that cross-border e-commerce business is encountering will further affect foreign trade service enterprises and spread to the upstream and downstream of industrial chains such as logistics and cross-border payment.

The shipping market dynamics released by where to go show that the US tariff policy has led to changes in the US-Canada route. Faced with this situation, major shipping companies are rapidly working out route adjustment plans, and part of the ship capacity of the US-Canada route may spill over to the European route (Euro-Mediterranean route) for undertaking.

In an interview with reporters, the head of the international freight department of a courier company admitted that the international freight market has been subject to certain fluctuations recently due to tariff adjustment. The volume of international freight orders, especially those involving cross-border e-commerce exports to the United States, has declined in a short period of time, and many shippers are on the sidelines, suspending shipments or adjusting shipment plans. However, the company is actively communicating with customers, seeking coping strategies, paying attention to market dynamics, adjusting the operation plan in time, and trying its best to reduce the impact of tariff policies on business.

The strategic adjustment of international logistics and the change of freight rate also provide more possibilities for foreign trade enterprises to explore diversified markets. The person in charge of a home textile cross-border e-commerce company from Shenzhen told the reporter that the company’s current delivery to the United States is normal, but the profit of the products has been difficult to guarantee. The company is trying to move its supply chain overseas to meet the tariff challenge, and at the same time, increase the layout of the European market.

Recently, the download rankings of DHgate (Dunhuang Net), Taobao (Taobao) and Alibaba.com (Ali International Station) in the US have risen sharply, which also shows that Americans’ desire to stock up on "Made in China" has not been extinguished by the tariff increase. Some leading foreign trade enterprises also told reporters that the possibility of export price increase to the United States is not ruled out. "If the price of peers increases, we will follow suit."

Yong Chengxiang, president of Dongguan Industry and Trade Development Promotion Association and chairman of Dongguan Foaiwa Arts and Crafts Co., Ltd., said that if we really want to give up the American market, we should go to Europe and Central Asia. According to him, the association has conducted preliminary investigations on other overseas markets, including Australia, and more than 30 foreign trade enterprises have responded.

Prevent involution and accommodate new enterprises with incremental space.

In addition to proposing a 100 billion support plan, the reporter learned that a number of e-commerce platforms, including JD.COM and Ali, have set up special groups for "exporting to domestic sales", and the number of foreign trade enterprises docking is constantly increasing.

The relevant person in charge of JD.COM told the reporter that nearly 3,000 enterprises and businesses have approached JD.COM for cooperation and help since the announcement of the support plan three days ago (as of April 14th). "This number is rising rapidly every day. To this end, JD.COM has also started the selection of hundreds of categories including clothing, shoes and hats, consumer electronics, household appliances, household daily use, luggage and leather goods, and toy musical instruments. " The person in charge revealed.

"In the contact with foreign trade enterprises, we have noticed that many foreign trade enterprises have concentrated on their unfamiliarity with domestic market rules and lack of online operation experience." Several platform leaders gave feedback to reporters.

In response to this pain point, Tmall opened the exclusive channel of the "Blue Star Plan", and "Industry Xiaoer" provided one-to-one guidance for foreign trade enterprises. JD.COM also set up a "7×24-hour" clue collection and feedback team according to the different needs of merchants, and organized a purchasing and marketing team to start the office assistance of the industrial belt.

Bai Ming suggested that the competitive pressure of cross-border e-commerce industry has increased in recent years, and the industry has been constantly shuffled. Foreign trade enterprises are also facing more challenges when they move to China, which requires the concerted efforts of platforms, businesses and policies. At this time, enterprises should strengthen their confidence, not only make good use of the support of e-commerce platform, but also give full play to their advantages and step up research and development. In terms of overseas business, we will further make good use of the overseas warehouse model, strive to increase exploration in efficient logistics and efficient customs clearance, and carry out more diversified overseas layout. While exploring the domestic market and promoting "export to domestic sales", we should also pay special attention to preventing involution competition.

The reporter noted that preventing involution competition has also become a major focus for platform enterprises to support foreign trade manufacturers to "export to domestic sales".

"To expand the domestic market demand, it is necessary to accommodate new foreign trade enterprises with incremental space instead of stock space." Bai Ming said, "At present, the competition in the domestic market is already fierce. Cross-border e-commerce enterprises’ moving to the domestic market is not a trade-off competition, but should give full play to their own advantages, step up research and development, open up the blue ocean market, and bring more incremental consumption."

At the same time, he suggested that in terms of policy measures, we can guide the support policies such as "trade-in" to give more support to enterprises that "export to domestic sales" and form an increase in consumption, rather than squeezing the domestic market, so as to form a more benign market structure.

Special feature of 1905 film network 509 directors co-created and shot in the form of vertical screen. Have you seen such a movie?

The film was officially released last weekend. Although the box office of the film has just reached 277,000 as of press time, for the mainland film market, the "big screen debut" of this "vertical screen cinema" work has achieved an innovation and breakthrough in a sense.

In recent years, with the further development of the Internet, the short video format has risen rapidly, affecting and changing all aspects of our lives. The data shows that at present, the number of short video users in China has exceeded 1 billion, and the number of videos generated and published every day in the whole network has reached more than 30 million.

You can also be the director of your own life with a mobile phone. The release of "Fireworks" seems to make the "movie dream" of 509 ordinary people really come true.

Then put yourself in the other’s shoes: from the audience’s point of view, what is their acceptance of "brushing short videos" on the big screen of the cinema, and what does the cinema think of such "intruders"? We talked to them on the first weekend of Fireworks.

Does the vertical screen fit the big screen?

At the beginning of hearing the concept of "vertical screen cinema", our greatest curiosity and worry about "Fireworks" can be summed up in one sentence: Will the vertical screen video be played on the big screen with horizontal screen ratio, and the visual impression will be good?

This question was quickly answered after the screening began — —

Although the collected material content is in vertical screen format, the film’s picture proportion is kept in "full screen" most of the time through "montage" editing. Sometimes, similar types of clips are presented simultaneously, some of them are scaled and disassembled, and some of the contents as "background" are not difficult to see as post-shooting.

This "vertical screen to horizontal screen" operation has played a positive role in improving the public’s "viewing acceptance". During the interview, most moviegoers did not feel the "vertical screen" on the huge screen.

Ms. Wu said that she was still immersed in the process of watching movies, and she didn’t feel the drama because of "vertical screen and horizontal broadcast": "I think this model is quite novel." The only "targeted bad review" came from Mr. Ma, who bluntly said that he came because of the concept of "vertical screen". "The final presentation of the frame can’t be completely said to be a vertical screen movie."

What surprised the audience miss Li was the picture quality. She revealed that at first, she suspected that the clarity of the material shot by the mobile phone would be greatly reduced after it was put on the big screen, but in the end, the visual experience in the cinema was not bad, including the use of some aerial cameras to cooperate and supplement, which did not have much impact on the viewing experience.

Can "Fragmentation" Creation be Compatible with Cinema?

Compared with the figurative presentation form of "big screen on vertical screen", the audience gave us very polarized feedback on the acceptance of the problem of "fragmented content entering the cinema".

In the movie Fireworks, 887 video clips released on short video platforms at different times are arranged and combined with five themes of "clothing, food, shelter, travel and home" to finally form a documentary-style documentary image.

Miss Wang, the audience, said frankly that the quality of these short videos is not bad: "If it is a year-end summary work of a short video platform, I will think it is very good, but if it is seen as a movie, it is not very coherent." Miss Li feels the same way. Although the five themes selected by the film are close to the audience’s emotions in her opinion, such content (which is not strong in overall story) may not be suitable for viewing in the cinema environment.

Through the film Fireworks, 509 directors showed the joys and sorrows of people’s real life completely with the lens, and many clips also left a deep impression on the audience. For example, the story of the long-distance driver couple who died unexpectedly deeply touched Ms. Wu, and also made Miss Li feel the heavy texture of the documentary image, but at the same time, Miss Li also bluntly said: "But before this period, the theme of clothing and food, I didn’t get to the point and logic I wanted to express."

For such "fragmented" content creation, most viewers said that if there are similar works in the future, they may not make a special trip to buy tickets to watch them, but they are more curious about experimental works. Some people also said that after watching it, they still felt that it was not acceptable, or the real feature film was more suitable for the cinema.

In this regard, Fu Manager, the person in charge of a cinema business in Haidian District, said that as the projection terminal, they are willing to "embrace" different types of works into the cinema: "Just like the’ moldy movie’ during New Year’s Day, we will also think at the beginning when arranging the film, will there be an audience paying for the video of a concert? As a result, there are still quite a few fans, so we will still pay more attention to market feedback. "

However, some studio managers revealed to us that with reference to the discussion of previous observation and the previous evaluation of Fireworks on some viewing platforms, they have predicted that the innovation of this content may not attract too many viewers, which is also directly reflected in their choice of film arrangement: "After all, the content of short videos is still not suitable for cinemas, and viewers still prefer a complete story."

No matter what the final box office results are, Fireworks has left us with an issue worth thinking about — — In the era of fragmented communication, how can a movie tell a good story?

　　On January 23rd, official website, Institute of Computing Technology of Chinese Academy of Sciences (hereinafter referred to as Institute of Computing Technology of Chinese Academy of Sciences), issued opinions on the investigation and handling of Mulan language problems.

　　According to the opinion, Liu Lei, the main person in charge of Mulan Language Team, made false statements in the second paragraph of Article 3 of the Interim Measures of China Academy of Sciences on Investigation and Handling of Misconduct in Scientific Research, and cheated the unit in the external publicity activities.

　　The opinion decided to deal with Liu Lei as follows: cancel the application qualification for promotion of professional and technical posts within five years; Cancel the application qualification of scientific research projects within three years; Informed criticism within the scope of the institute; The post level was reduced from engineer level to assistant engineer level.

　　Earlier, according to China News Network and other media reports, on January 15th, the Institute of Computing Technology of Chinese Academy of Sciences officially released the "Mulan" programming language system independently developed by the compilation technical team of the State Key Laboratory of Computer Architecture for a new generation of artificial intelligence and Internet of Things applications, and launched the "Mulan" open source software package for free download and acquisition by users around the world.

　　But then there was controversy on the Internet, and "Mulan" was actually "skin-changing Python", which was questioned. On January 19th, the Institute of Computing Technology of the Chinese Academy of Sciences issued a statement, claiming that there were cheating and false statements in this behavior, and decided to suspend the inspection of the parties concerned, and will conduct an in-depth investigation on this issue.

　　The survey and handling opinions released this time show that Liu Lei is an on-the-job employee and engineer of the Institute of Computing Technology of Chinese Academy of Sciences, and is also the head of Zhongke Zhixin Company, leading the team to develop the "Mulan" language for youth programming education. The statement that "Associate Professor Liu Lei" appeared in the propaganda is inconsistent with his post.

　　According to the opinion, the "Mulan" language is divided into two versions. The team defined the language specification, independently developed the compiler, bytecode specification and virtual machine, and developed a visual programming environment based on open source Blockly, which carried out some in-depth work for the programming education of primary and secondary school teenagers, and the work was relatively systematic and complete. However, claiming to the media that "completely independent design" has exaggerated elements; It is a false statement to claim that Mulan is a completely independent programming language. It is claimed that "Mulan is positioned as the development language for the next generation of important applications of the Internet of Things" lacks the support of application cases; It is false to claim that Mulan language adopts an elastic actor execution model and uses data sparsity to improve efficiency.

　　The opinion also pointed out that "the propaganda materials handed over by Liu Lei to the media are seriously inconsistent with the approval materials submitted to the propaganda director of our company, which is a deceptive act." (The Paper reporter Yuna Cheung)

　　Attached is the original opinion on investigation and handling:

　　New Year’s Eve refers to the last day of the twelfth lunar month every year, and the second day is the first day of New Year’s Day, which is the last day of every year. It represents getting rid of the old and welcoming the new, so New Year’s Eve is also a very important day in China. So what is the date of New Year’s Eve in 2020? When is the specific time of New Year’s Eve? Is New Year’s Eve New Year’s Eve?

What month is New Year’s Eve?

When is the specific time of 2020 New Year’s Eve?

　　New Year’s Eve in 2020: Friday, January 24th, 2020.

Is New Year’s Eve and New Year’s Eve the same day?

　　Yes, New Year’s Eve and New Year’s Eve are the same day.

Time introduction of New Year’s Eve

Introduction to the origin of New Year’s Eve

　　The last day of "Year of the Year" is called "Year of the Year" and that night is called "New Year’s Eve". It is connected with the beginning and end of the new year, which is called "the end of the poor month and the end of the new year". It is the eve of the new year and an important time junction to get rid of the old and welcome the new. Because New Year’s Eve often falls on the 29th or 30th day of the twelfth lunar month, it is also called New Year’s Eve. On the day of New Year’s Eve, the people pay special attention to it. Every household is busy or cleaning the courtyard, removing the old cloth and the new, decorating the lanterns and welcoming the ancestors home for the New Year, and offering sacrifices with rice cakes, three sacrificial meals and three teas and five wines.

Relationship between New Year’s Eve and New Year’s Eve

　　On New Year’s Eve, there have been customs such as offering sacrifices to ancestors, observing the new year’s eve, having a reunion dinner, putting up New Year’s greetings and hanging lanterns since ancient times, which have been passed down to this day and lasted for a long time. Influenced by Chinese culture, New Year’s Eve is also a traditional festival for Chinese and overseas Chinese in countries with Chinese cultural circle and all over the world. In 2007, New Year’s Eve officially became a legal holiday in China according to the National Holidays and Remembrance Days. In 2014, New Year’s Eve was adjusted according to the State Council’s decision to amend the National Holidays and Remembrance Days, and no longer regarded as a legal holiday in China.

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