Daughter crowdfunding advertises against forced marriage in the subway. Mother: Be careful of being struck by lightning.

  □ The first advertisement against forced marriage appeared in Beijing subway, hoping to influence China with "one square meter area". The stereotype of "leftover women" is a cliche that women all over the world are eager to get rid of.

  □ Seeing the anti-forced marriage advertisement designed by Miguo, my mother gave her crowdfunding money with one hand and poked at the table with the other, accusing her of being rebellious: "If you do such a thing, be careful not to be thunderstruck. Don’t let relatives know during the New Year, you will be killed!"

  □ Wu Wen, who interviewed 30 blind dates, said: "All information is a condition. You find that a person has become a commodity with a QR code."

  I came at the age of 26. Wu Wen’s anxiety followed. "You suddenly found that you can no longer call yourself in your early twenties." From that day on, marriage was her most important theme.

  Miguo was 26 when the curse of forced marriage fell on her head. The mother anxiously questioned every male of school age around her, as if her daughter was a commodity that was eager to sell and was on the verge of overstocking.

  The two girls also mentioned the significance of being 26 years old. Previously, Wu Wen and Mi Guo always met the definition of "good boy" — — Smart, clever, excellent grades. 26 years old is a gorgeous dividing line.

  In 2007, the Ministry of Education listed "leftover women" as a new Chinese word, which broadly refers to single women over the age of 27. The latest national census shows that the average age of first marriage for women is 25 years old. The 26-year-old is sandwiched between the two, and he is a great young man who conforms to the traditional discipline. To take a step back is a social alien in everyone’s eyes.

  In the reality outlined by the data of the civil affairs department, nearly 200 million singles are scattered in the crowd. A foreigner who has been to the blind date corner looks confused: "Is there so many missing people in China that it is necessary to concentrate on searching for you?"

  Before the Spring Festival this year, China’s first advertisement against forced marriage appeared on the subway in Beijing. The slogan "Being single can be very happy" is more like a declaration of the times.

  The Korean drama Descendants of the Sun, introduced by a video website, "tells a 35-year-old ‘ Leftover women ’ Looking for equal love ",the fire was in a mess. When it was updated to the eighth episode, it passed 800 million clicks and the monthly membership fee income was 250 million yuan. Someone analyzed, "The old Cinderella story is out of date, ‘ Leftover women ’ The story is encroaching on the screen inch by inch. "

  Also competing for the screen with Descendants of the Sun is the second-shot video "Be Yourself" released by the British Embassy in China. A foreign girl said to the camera that Chinese should throw the words "leftover women" into the garbage dump of history.

  "Dear Mom and Dad, don’t worry, there are many kinds of life, and being single can be very happy."

  In the advertising history of China, no one can ignore this first anti-forced marriage advertisement with a width of 1m and a height of 1m.

  In Dongzhimen subway station, the busiest transportation hub in Beijing, with a daily passenger flow of 100,000 and the highest advertising price, a poster appeared on the eve of the Spring Festival: the round-faced doll on the poster is smiling with great love, and love is a letter to parents. "Dear Mom and Dad, don’t worry, there are many kinds of life, and being single can be very happy."

  The Anti-Forced Marriage Alliance decided to record people’s flow with calculators and watches before advertising in this subway station, and work out the best cost performance. They hoped to influence China with the "one square meter area" bought by crowdfunding for 38,000 yuan.

  This group of netizens gathered from all over the world because of similar experiences has expanded from the initial "elders" to 101 members.

  Miguo is one of the core members and the designer of the poster. She is 31 years old this year.

  Before the arrival of the Spring Festival, she felt that there were endless strategies against forced marriage on the Internet. Searching online for how to deal with forced marriage, Baidu’s experience with detailed steps will appear on the homepage. Some people have summed up the methods of shirking responsibility, obeying the law, crying over one’s head, feeling dizzy under excessive pressure, pretending to be lovelorn and giving money to mom. Others taught you to ask your parents, has the stock gone up this year?

  This kind of pain of forced marriage, Miguo has a deep understanding.

  At the age of 26, Miguo’s mother, like a perceptive criminal policeman, investigated all the male friends around her. Every guest of the opposite sex at home will be checked; When she held an art exhibition, her mother paid attention to the "buddies" who came to pay tribute; Asking Miguo’s closest friend by innuendo, "Does she have a boyfriend?"

  One by one, she searched for men around her for her daughter. Later, no matter what the other person looked like, as long as the door was right, she pushed it in front of Miguo and told her, "You can just look at one."

  Miguo was furious, slapped the table and shouted, "Your daughter is not a pig!" "

  If you are "cheated" into a dinner party, you find a boy and his family sitting opposite you. "I will either lift the table or slam the door and leave, leaving my parents with no face." Miguo’s thin arms are waving and her words are hard.

  However, parents always think that age is the tight hoop on their daughter’s head, and they expect Miguo to live an "ordinary" life — — When I was a child, I followed the rules and didn’t fall in love early so as not to devalue in the future. After graduating from college, I got married quickly and didn’t rock the boat. After I got married, I gave birth to my child quickly, and then I could "complete a woman’s mission."

  The reproductive age of women is the last line of defense for parents. Mother told Miguo more than once, "You are 28 years old. If you don’t give birth, you won’t be born."

  This time, Miguo wants to turn what she wants to say to her mother into what she says to all the mothers in the world. So there is this letter-by-letter poster against forced marriage.

  Mi Guo, who is plain, said that because of this poster, this is the most meaningful Spring Festival she has had in 31 years.

  "Why did everyone rebound so much for forced marriage this Spring Festival? In Chinese and Western cultures, China is family-oriented, while the West is individual-oriented. Now many people have the idea of individual standard. Put personal happiness first, not for the benefit of the family, and obey and sacrifice personal happiness. " Sociologist Li Yinhe told China Youth Daily and Zhongqing Online reporter.

  In the bustling Dongzhimen subway station, a tug-of-war is unfolding. 100 meters away from the anti-forced marriage advertisement, the staff of a dating website stayed there all the year round, holding leaflets and selling products to passers-by.

  In the Spring Festival of 2014, the video of a dating website caused a shock: every time a young girl faced her elderly grandmother, her grandmother always repeated a sentence: "Are you married?" After several inquiries, the girl began to make up her mind that "I can’t pick it slowly" and chose to ask for help from this dating website. In the last scene, grandma was lying in the hospital bed with a nasal tube, and the girl was wearing a white gauze. She and a man went to grandma’s hospital bed and said, "Grandma, I’m married!" "

  "I’m married!" It has become the ultimate victory of "leftover women"! A member of the Anti-Forced Marriage Alliance is very angry. "After watching this kind of advertisement, parents will have a story for the next forced marriage. ‘ You always say that on TV! ’” They hope to form a countervailing force and break the right to speak shrouded in capital. "Although hitting the wall with your fist may not help, at least you have this action." Mi Guo, a core member of this loose organization, said.

  "Alas, I will be forced to get married again when I go home."

  The advertisement of the anti-forced marriage alliance originated from a complaint during the Chinese New Year, "Alas, I will be forced to get married again when I go home".

  "Traditional family concepts and social concepts are still weaving cages for women." Wu Wen said that at the age of 26, people around him seemed to have an appointment and attacked Wu Wen together. Even children would suddenly jump in front of her and ask with big eyes, "Sister, why don’t you have a boyfriend yet?"

  When I came home during the Spring Festival, my grandmother was a little old and delirious. She would suddenly look at Wu Wen and cry: "You must get married early." He turned to Wu Wen’s mother. "Is your daughter married and didn’t tell me?" Then I repeated this question 30 times.

  "At that moment, I felt sad, my grandmother was unconscious, and all the subconscious things came out." The white-collar worker who works in Beijing said.

  Mother also began to "gently remind" and "actively inform" who gave birth to another child. When something in Wu’s home, which lives alone in Beijing, is broken and needs to be replaced, my mother in her hometown in the Central Plains always says, I’ll change it when I get married. Subconsciously, she felt that being single was an imperfect life and she had to make do with it.

  In the eyes of parents, children work hard in first-tier cities alone, and they can find the right partner to "lean on", so life is not so hard.

  Mi Guo, who worked hard with Wu Wentong in Beijing, felt the same way. After graduating from the Central Academy of Fine Arts with a bachelor’s degree, she chose to return to China to work after finishing her master’s degree in Australia. She rented a studio in Heiqiao Village, outside the Fifth Ring Road in Beijing. When she received the work, she earned tens of millions of dollars. When she was bleak, she had no income for several months. She learned how to break "a dollar into three flowers" from a small age.

  What color to paint the walls at home and what pictures to hang in the room, Mi Guo believes that this can be listened to by parents. But what kind of life a person chooses is entirely his own freedom. Before deciding to live up to her parents, she must live up to herself.

  At first, Miguo tried to tell her parents her innermost thoughts, but every time she tried to show her true self, she would "make them very sad".

  My parents pointed at her angrily. "Why do you have to go against your parents?" They believe that marriage is the guarantee for the life of Miguo now and after aging.

  "From the traditional point of view, I am a very unfilial daughter." She held a tissue and stopped for a long time. "I live very casually. It is most important to be happy, so my parents worry a lot."

  Seeing the anti-forced marriage advertisement designed by Miguo, her mother gave her crowdfunding money with one hand and poked at the table with the other, accusing her of being rebellious: "You should be careful not to be thunderstruck, and don’t let your relatives know during the New Year, you will be scolded to death!"

  This forced marriage is staged in many families with different plots. In the news, the single girl was forced by her mother to ask, "My dogs have given birth. Why are you still single?" There is also an aunt looking for a marriage website to "plan" an encounter for her daughter, which cost 68,000 yuan. Some parents were finally persuaded by their children. The next day, they talked with the square dance aunt, and the anxiety came again, and they were forced to get married again.

  "I’m not a child." "As long as you don’t get married, my father won’t die." "Don’t be headstrong, pity inherit the wind." "If you really can’t find it, it’s a heart disease for the old couple." When I went home, these words came into the ears of single men and women like a barrage. Parents’ desire to carry on the family line and their worries about their children’s stable life have all turned into the command to urge marriage.

  "All information is a condition, and you find that a person has become a commodity with a QR code."

  Wu Wen, who was shot by the direction of "in the name of love and wrapped in honey", has been running wildly on the road of blind date.

  Wu sometimes wonders that in the eyes of his parents’ generation, women always rely on the long-term meal ticket of "marriage", while the social evaluation of "meal ticket" is so single that it is almost only related to money.

  In order to let Wu Wen get the "meal ticket" as soon as possible, the family began to introduce her to the object. Wu Wen "interviewed" 30 blind date targets for this purpose, always trying to find something more attractive to her than money.

  If finding a marriage partner is an accurate matching of conditions, then the labels attached to Wu Wen are: Beijing hukou, house and car, stable job, master of a prestigious school, well-proportioned figure and fair skin.

  In the routine of domestic film and television dramas, such a 28-year-old single woman usually goes back to an empty apartment on her birthday night, turns on the light, throws off her black high heels, pulls down the zipper of her tight skirt from behind, shakes the red wine in the goblet, turns on the sad Bruce in the stereo, and stands in front of the French window with a sad face, looking at the lights and crying silently: "Why am I still single?"

  Wu no longer sits at home waiting for the right person on colorful auspicious clouds and the prince on a white horse, but arranges blind date and date every weekend. In the business circle covering an area of 210,000 square meters near her home, almost every place has left her dating figure.

  When he met the "technical man", Wu Wenzheng was in a period of hesitation. "If you don’t know what you want, you will listen to your parents." Technical and scientific men belong to the "conditions" matching objects in parents’ eyes: graduated from prestigious schools, worked in central enterprises, saved money to buy a house in Beijing, and their parents have brothers and sisters to take care of them. As a result, this boy who was rejected by Wu Wen three years ago came back into her field of vision three years later.

  They tried dating, but the boys were so boring that they spent 90% of their time talking about work.

  Wu Wen is the kind of girl who likes watching plays and reading books extensively. I once chatted with a blind date of another central enterprise, and chatted and chatted. She began to talk about the reform of central enterprises and how to activate their creativity. The other party was stunned and didn’t say a few words. When she went home, she blacked her out and said goodbye: "I want to find a simple and relaxed girl."

  "Maybe it’s a little deep," Wu summed up his experience. "I found it not very good to talk about work for the first time. I should talk about hobbies and hometown."

  However, this technical man’s hobby is not good enough. Love becomes a topic of debate. Wu Wen snapped his fingers to find a reason to convince himself that although the technical and technical men are dressed in dirt, do not pay attention to image building, are dull and can’t chase girls, they are infatuated with themselves. "There should be no moths in the future."

  But the confusion and dissatisfaction are all written on the face, especially after a thirsty and long-distance date. Wu Wen’s impatient expression "detonated" the technical engineering man. He "rubbed" and jumped up and left without looking back, leaving Wu Wen alone in the restaurant. In the evening, he found Wu Wen and asked for the Goldlion wallet he had given him before. Later, he came to apologize again, but Wu resolutely said goodbye to him.

  Wu Wen’s blind date experience is like a tortuous novel, with highs and lows. When she made a blind date with a returnee with good "conditions", she watched the other party roll up spaghetti and blurted out foreign brands, and her "sense of superiority was gone".

  "In the repeated shackles and shackles, it has become more and more calm." Wu Wen concluded by taking off his jeans, putting on his skirt and glasses, waiting for the A, B, C and D at the other end of the table.

  At first, relatives who were far away in the Central Plains pulled layers of people to introduce her, and even touched her aunts and grandmothers in another city. My aunts and uncles enjoy collecting all kinds of information in the park. Take out the old-fashioned stationery with the name of the state-owned unit printed on the head, and record the name, age, income, parents’ work and telephone number. Sometimes I will annotate it. This one looks sunny and that one is tall.

  "All information is a condition, and you find that a person has become a commodity with a QR code." Wu Wen said.

  Later, she spent 999 yuan to register the dating website, and found that it was more like a stage set up with labels. The living people were condensed into age, occupation and income, and the price was clearly marked, and scammers were rampant. In the real society, people’s single standard and prejudice about "success" are reflected in the issue of marriage and love, and the number of times men are accosted is always proportional to their income.

  "The anxiety of the older generation is caused by the social environment." Miguo also saw the single value orientation of the society. She hoped that the society could be more diverse, and choosing to be a courier would not make her family feel fall in price. "Don’t let money be the only standard.".

  The word "leftover woman" is very bad in itself.

  What makes Wu Wen even more angry is that society not only worships money, but also stigmatizes "leftover women".

  In a popular cartoon of "leftover women", a woman looks at a birthday cake with a candle with "27" on it melting. The woman wears wide-brimmed glasses to show that she has a good education; She stood behind with her face twisted, covered with cobwebs, surrounded by messy pens and notebooks; There is thick snow on the roof outside the window, and the smoke from the chimney forms an "embarrassing" word, which looks like a bitter gourd face.

  This woman is like a young version of the famous old maid Miss Havisin in Charles Dickens’ novel Great Expectations. The words above her head are: "I don’t even think I have grown up yet, but I accidentally became ‘ Leftover women ’ 。”

  “‘ Leftover women ’ It is a discriminatory term in itself, and the society still does not realize the discriminatory nature of this term. I think it is very bad. " Media person Luo Beibei said that she recently pushed an article with a reading of 100,000+,entitled "Why don’t I like watching domestic fashion dramas?" Because no matter how good the heroine is, she will be forced to get married.

  "I hope society will take off colored glasses." She takes the entertainment circle as an example. "Single actresses such as Ruby Lin, Lin Chi-ling, Shu Qi, etc. will be repeatedly discussed by the media whether to get married; A male star who is a golden bachelor will not be concerned about this matter. "

  Faye Wong, 47, was criticized for falling in love. Maggie Cheung, 50, said: "Asian women are particularly concerned about being old, but not in France."

  "In Hungary, only 12% of people choose to get married, so the married people are different. In northern Europe, singles account for half of the population, so the married half is ‘ Leftover women ’ Or are the unmarried half leftover women? ‘ Leftover women ’ The word itself is very bad. " Li Yinhe said. In northern Europe, marital status even has a column of cohabitation. Cohabitation is not protected by law, and children born in wedlock have the same rights as those born out of wedlock.

  But in distant Asia, it is sensitive to put forward the word "anti-forced marriage". Miguo’s previous version of the anti-forced marriage advertisement was even sharper: the blue-haired girl with a cold brow raised her arm above her head and made a big x, which read four big characters: forced marriage and separation. The "forced marriage" on the T-shirt was also painted with a red X. On both sides, it says "I am the master of my life, so don’t force marriage this year" or "Respect the autonomy of marriage, and force marriage to be a hooligan".

  "Everyone thinks that forced marriage is like a monster. No matter how you fight, you can’t die. I hope this spell can ‘ piu’ Dispel the monster. " Mi Guo said.

  But it failed the review. Beijing’s industrial and commercial department does not allow the word "forced" to appear in the first edition of posters on the grounds that it will remind people of uncivilized terms. The members of the alliance discussed simply changing it to "don’t rush marriage", but it still failed because "it will have a bad influence".

  What is a "good influence"? The British Embassy in China has adopted a more moderate approach. They launched a series of activities called "Be Yourself" throughout March, hoping to help women challenge the stereotypes about gender roles.

  In the promo, Yan Wanjie, deputy country director of the United Nations Development Programme, said that stereotypes like "leftover women" are cliches that women all over the world are eager to get rid of. No matter whether it is social stereotypes about women’s marriage, children or other stereotypes, they are all shackles they want to break.

  Also causing discussion is the speech of Hermione. On July 7, 2014, Emma Charlotte Duerre Watson, who came out of Harry Potter, was appointed as a global goodwill ambassador by UN Women’s Agency. Her speech on gender equality was followed by more than 6,000 people in Zhihu.

  "Both men and women can be sensitive, and both men and women can be strong. It’s time to understand gender as a spectrum, not as two factions. " Emma said.

  Wu Wen also feels the same way. "Our society has developed so much that women’s education level has been continuously improved, but society has not provided a respectful, pluralistic and free choice environment for women."

  Britain, where there are no "leftover women", has also experienced the era of turning unmarried women into "goods that can’t be sold on the shelves". But now, in order to help the victims of forced marriage, the Ministry of Foreign Affairs and the Ministry of the Interior jointly established the Forced Marriage Unit in 2005, and the protected objects are mainly about 20 million Asian immigrants. Jeremy Brown, the British Minister of Home Affairs, once publicly stated: "Forced marriage is a destructive form of abuse, which is absolutely unacceptable in our society today."

  After urging marriage, it was born again.

  Wu still learns how to marry himself, but not just to get rid of the label of "leftover women".

  After failed blind dates again and again, she downloaded books such as Love Collection, Dating Bible, Facing Men and so on on kindle. As the book says, she talks as little as possible when she meets for the first time, creating mystery; Try to give praise and affirmation to each other at the right time; She joined the matchmaking meeting between big enterprises and took the initiative when she met someone she liked.

  She met all kinds of people, and some people complained to her why she was always given a good card, and it was more difficult to find a girlfriend than to ascend to heaven; Some people want to hold hands after seeing each other several times, and they are eager to determine the relationship after knowing each other for a month. They also accuse her of "obviously coming on a blind date, how can it be so?"

  This girl who is used to being excellent all the way suddenly becomes a "poor student" before marriage. As described in that cartoon, this group is not a minority.

  Li Yinhe attributed the reason to the lack of love education in schools and families. "Should let them read some novels, will have a yearning for love. Now the goal is to get into a good university and find a good job, which is the whole meaning of life. But the education of love is often lacking. Many people in their twenties are not in love, and they may not even have a yearning for love. How can you meet love? "

  Wu Wen learned how to "meet with love" and became calm after one interview after another. "Finding an object is like an exam. Can you get high marks by handing in your papers first?" This is a lifetime thing, the score is given by myself, and there is no 100% correct answer. " The ability to learn to love is more important to her.

  Miguo finally "handed in the paper" first. She got married at the age of 28, with her underground boyfriend who had been in love for many years.

  Mother was against it at first, and the gap between the two families was too big. "One is in the northernmost part and the other is in the southernmost part." My husband’s old home is in a small town in the northeast, and Miguo was born in Xiamen, and his family immigrated to Australia. After two years of marriage, the two parents met for the first time. Up to now, none of them have spent the Spring Festival together after their marriage.

  "disaster." Recalling the first meeting between the two parents, Miguo blurted out these two words.

  "My mother wanted to find the right person at first, but then she saw that I was going to be 30 years old, and I couldn’t be born soon. It’s better to be born than not." Miguo’s mother found her underground boyfriend to show her cards and said, "You two get married."

  "It seems that God has given a big gift." Although Miguo always thinks that marriage is heavy, if she is "jumping into the fire pit" with her lover at that time, she is willing to try.

  The urging of marriage finally came to an end, but it was followed by "birth".

  Miguo doesn’t want to have children at present, on the grounds that if the new life is a girl, she may not be treated gently by this society. Like a machine gun, she "clicked" and asked a bunch of reasons. She was afraid that one day the child would ask her in the same tone: "Why don’t I have long legs, why my legs are not thin enough, why can’t I fit into that small skirt, is my ass too big, and is my chest not big enough?"

  "This is not the child’s fault." Mi Guo said that if our generation does not overthrow some things, there will be no progress and change in this society.

  But these ideas are still not understood. Miguo remembers walking in her garden in her pajamas when she returned to her parents’ house during the Spring Festival. Neighbors pushed the door and entered, and the first thing they saw was "Oh, come back." Then the second sentence is "Alas, where is your stomach? How is it flat? "

  Followed by a string of words like "Give birth to a baby quickly and keep company with our baby", Miguo was very angry. "Even a neighbor can accuse me!" She joked that it is difficult to sincerely bless the arrival of a new life now, and even seeing children in the hospital will feel pressure. "I am distorted now, but I am really forced by society."

  The day of the conflict broke out at 11 o’clock in the evening. Miguo and his mother once again had a big fight about having children. Miguo rushed to the kitchen and picked up the kitchen knife trembling. "I especially hate the uterus, which brings such a big shackle to women." She raised a knife and stabbed herself in the stomach.

  (Reporter Yang Jie Intern Xu Wei also contributed to this article)

China Unicom rose rapidly on February 14th.

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Behind the explosive movies such as "Put all your eggs in one basket", this group of people contributed!


Special feature of 1905 film network "I read it myself first. After reading it, I think it is suitable for my parents to have a look, because it can improve their vigilance. Then I bought them tickets and urged them to see them. " In the summer of 2023, Jun Wei, a media person in Beijing, bought tickets for his parents in his hometown of Cangzhou, Hebei Province. This is also the first time that two 60-year-old people walked into the cinema together after the new century. Before that, he had seen it with his parents respectively.


In the summer of 2023, there are not a few young people like Junwei. In addition, many viewers will recommend it to their relatives, friends, colleagues and classmates after reading it.


Many of these recommended people lack the habit of watching movies, and some have never even walked into a modern cinema. They became the new faces of watching movies in this summer’s box office record-breaking summer file.


According to the data insight of summer movies released by Cat’s Eye Research Institute, the proportion of new audiences in summer movies in 2023 reached 17.9%. Among them, the proportion of new audiences choosing movies for the first time is from high to low, with 19.6% of her disappearing, 17.4% of her putting all your eggs in one basket, 11.5% of her films and 10.2% of her films.



Who is the new audience in the film market?


"The’ new audience’ here refers to the audience who bought tickets on the cat’s eye platform for the first time." In an interview with 1905 Movie Network, Yin Tengyu, a senior analyst at Cat’s Eye Research Institute, said that "all the portraits of ticket buyers in movies are related to the content of the movie itself".


For several films in the summer file, the proportion of female audience in Disappeared She is getting higher and higher because of the high degree of women-related topics and discussions after the screening. The movie "Feng Shen I" is also a similar trend. The proportion of men is higher in the stage of wanting to see the film before screening and the first day of screening. However, with the spread of word of mouth and the increase of popularity after screening, more and more female audiences have been attracted, and the crowd has been "broken", and finally the proportion of female audiences has surpassed that of men.



The anti-fraud theme work "Put all your eggs in one basket" is still dominated by young audiences, but compared with itself, the proportion of audiences over 40 years old is indeed gradually increasing. The portrait of Three Wan Li in Chang ‘an was intended for younger users before screening, but the portrait of ticket purchase after screening was ultimately intended for parents and children, because the film itself was "entertaining" and suitable for family viewing.


On the whole, the explosive movies in the summer of 2023 re-read the data of the audience’s sex ratio and age distribution, which are closely related to the film theme.



As the "nerve endings" in the downstream of China film industry, the managers of the first-line cinemas feel this more intuitively. Manager Zhang, who opened the Nanchang Economic Development Store in Yuemu Studios, admitted that the audience of "She Disappeared" in the store was mainly women. Many female viewers will accompany their colleagues and friends for two or three brushes after watching the movie for the first time. Although the opening box office of Three Wan Li in Chang ‘an is not ideal, with the word-of-mouth fermentation, it has attracted many parent-child groups to enter the market.



In the "put all your eggs in one basket" show in the store, some elderly viewers are often seen entering the venue. According to manager Zhang’s observation, this part of the elderly audience is mainly divided into two categories: one is the elderly brought by their children; The other is the elderly with rich retirement life. The latter learned about the movie information through the recommendation of the media and short video platform, and then went into the cinema.


During the summer vacation, many factories and streets around the store also organized a "put all your eggs in one basket" booking activity. Among them, the street organization’s charter activities are mainly for the elderly audience. In the communication with the street staff, Manager Zhang learned that about 20% to 30% of the elderly audience entered the modern cinema for the first time.


He believes that the main prevention population of this anti-fraud film is the elderly aged 55 to 65. Because the elderly in this age group have just retired, there is not much pressure on the economy, and they also want to use retirement wages for financial management.



Junwei strongly recommended his parents to watch "Put All Your Eggs in One Egg" together, and also wanted them to be alert. Parents’ feedback after watching movies is also different. The young man played by his mother is very distressed. Just after graduating from college, he was cheated and his family was ruined. The father has a better understanding of the specific routines and means of fraud.


Social topicality has become a magic weapon to attract new audiences.


In the summer of 2023, new audiences accounted for a large number of films, mostly realistic works with high reputation and high social topics. This phenomenon has also appeared in similar works in other golden periods, such as the Spring Festival in 2021.


Yin Tengyu admits that word of mouth is the main way for the film to influence new audiences and reach out to the crowd. This is inseparable from the audience’s continuous enthusiasm for the discussion and recommendation of the film after the screening. Therefore, high-quality word-of-mouth and strong empathy of the audience are necessary for the new film. The realistic theme works adapted from social hot events are more likely to cause social discussion in a wider range, and then realize the circle-breaking communication.


"There are many types of movies and many themes, but movies with social topics and close to real life are more likely to attract new audiences." Manager Zhang also gave a similar view. In his memory, the 2018 summer box office champion also attracted many new audiences.



In addition, the head prime file is also more conducive to the film audience market to pull new and promote life.


"In the big holiday schedule, the proportion of new audiences will generally be higher than that in the traditional off-season schedule. On the one hand, because the audience has a stronger demand for watching movies in the big schedule, for example, during the Spring Festival, family viewing has gradually become a habit, because in the big schedule, the audience’s active attention to movies has increased; This also drives high-quality films to be more willing to choose the golden schedule for release, and it is easier to reach the core audience, and then spread the good word-of-mouth to a wider audience to achieve the effect of breaking the circle, and even reach some incremental audiences who usually watch less movies or have no movie habits. " Yin Tengyu believes that prime time and high-quality films complement each other and jointly increase the proportion of new audiences. In the traditional off-season schedule, it may be more difficult for high-quality films to break the circle, but as long as they have the above two points, they will still attract a large number of new audiences to attend the movie.


In the eyes of Manager Zhang, the sustained and stable admission of new audiences cannot be achieved by one or two excellent domestic films. Only when the collective quality of domestic films is getting higher and higher, and watching movies has become the most basic leisure and entertainment way for ordinary people, can the film market maximize the exploration of new audiences.



With the increasing number of elderly people, how to bring this part of "new audience" back to the cinema should also be a question for filmmakers.


Jun Wei bluntly said that when his parents were young, they often went to the old auditorium-style cinema. With the development of the times, the number of old-fashioned cinemas has gradually decreased, and the film industry in China was in a downturn in the early 21st century, so the movie-watching habits of their generation were broken. At present, Junwei can clearly feel that his parents don’t have much emotional resonance with cinema movies. They also have a lot of inadaptability to modern directors’ narrative methods and expression techniques.


Yin Tengyu believes that with the industrialization of domestic films, the production level of domestic films has been continuously improved, and more and more excellent films can attract new audiences to enter the cinema. This is very important to enhance the confidence of the whole industry in the future development: on the one hand, it encourages the creative end to continue to deepen the content and continue to export fine products; On the one hand, it also stimulates the layout optimization of the terminal market, especially the cinema construction in the sinking market, forming a good cycle.



With the joint help of new and old audiences, the box office of the summer file in 2023 created a new high in China film history. China film market needs more new audiences’ support while cultivating more outstanding new directors and actors.


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    All good news! The State Council @ You, don’t miss 7 livelihood events this week.

      On October 30th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting, and adopted the Guiding Opinions on Deepening the Development of Industrial Internet in internet plus’s Advanced Manufacturing Industry to promote the revitalization of the real economy and accelerate the transformation and upgrading. The meeting pointed out that it is necessary to speed up the construction and development of industrial internet and promote the deep integration of the new generation of information technology and manufacturing industry, with the supply-side structural reform as the main line and the implementation of "Made in China 2025" and "internet plus".

      On October 30th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting, and passed the Decision of the State Council on Abolishing the Provisional Regulations of the People’s Republic of China on Business Tax and Amending the Provisional Regulations of People’s Republic of China (PRC) on Value-added Tax (Draft). Cancel the business tax in an all-round way, adjust and improve the scope of VAT taxation, designate units and individuals selling services, intangible assets and real estate as VAT taxpayers, and clarify the corresponding tax rates. At the same time, the transitional policies currently implemented for some industries remain unchanged.

     

      The State Administration for Industry and Commerce, the Ministry of Commerce and the General Administration of Customs recently jointly signed and issued the Memorandum on Promoting the Reform of Multi-certification and Strengthening Information Sharing and Cooperation among Departments, and reached an agreement on accelerating the reform of Multi-certification and deepening information sharing and business collaboration among departments and carried out relevant cooperation. The Memorandum of Cooperation puts forward clear requirements for relevant departments to establish information sharing channels, establish information sharing mechanisms, strictly control information collection, and promote the wide application of the "one photo, one yard" business license.

      In the fourth quarter of 2017, the Ministry of Commerce, together with the Development and Reform Commission and other 12 departments, will jointly supervise the special actions to expand consumption led by local commercial authorities. The main content of the inspection is the specific work carried out by local commercial authorities around the two major tasks of "developing circulation and promoting consumption" in domestic trade and six major measures such as promoting standardization and intensification of circulation information, deepening the reform of circulation system, building a unified big market, increasing effective supply of goods, improving the quality of life and service, and optimizing the consumption environment.

      The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has decided to launch a nationwide concentrated action on law enforcement and counterfeiting in the field of consumer goods e-commerce from October 25th to November 15th. During this year’s "Double Eleven" period, local quality inspection departments will severely crack down on illegal activities in the field of e-commerce, strictly investigate and thoroughly handle quality violations, deter those who manufacture and sell fake and shoddy products, and safeguard the legitimate rights and interests of consumers. In addition, it will also strengthen coordination and cooperation with public security departments, and effectively strengthen the crackdown on quality crimes.

      In order to further promote the disclosure of land acquisition information, China will establish a national land acquisition information sharing platform to fully safeguard the vital interests of the people. Since May this year, 35 counties (cities, districts) in five provinces (autonomous regions) have carried out the pilot work of standardization and standardization of grass-roots land acquisition compensation government affairs. The Ministry of Land and Resources will strengthen guidance with the relevant provincial departments of land and resources, and combine the relevant requirements of land acquisition information disclosure to promote the pilot results to the whole country.

      The Ministry of Human Resources and Social Security recently issued the "Notice on Issues Concerning the Setting of Post Conditions for Public Institutions" to further standardize the setting of post conditions for public institutions. The notice requires that the employer should scientifically and reasonably set the conditions of the recruitment position according to the requirements of the recruitment position, and must not set directional or discriminatory conditions unrelated to the position.

    Song Joong Ki’s family of three are in the same box, pushing their 6-month-old son for a walk, and chatting with Katie arm in arm is super sweet.

    On December 20th, some netizens shared their meeting with Mr. and Mrs. Song Joong Ki and their children in Rome. If I remember correctly, it should be the first time that Mr. and Mrs. Song Joong Ki and their children stood in the same place. The framework of marriage. This father has attracted the attention of many netizens. As all the netizens who follow the Song Joong Ki couple know, Rome is Katie’s hometown. Katie gave birth to a son in Rome and lived with him after birth. Now that the work is over, Song Joong Ki is reunited with his wife and children and moved by the happy scenes of three families on the screen.

    According to the photos shared by netizens, Song Joong Ki looks handsome and fashionable in a baseball cap and a long black coat, while Katie wears a ponytail, a red coat and white pants. Six months after delivery, her body has fully recovered, and her exposed legs are thin and straight, which makes people envious. Song Joong Ki walks with his wife and children, walking side by side, pushing his son in the stroller with one hand and holding his wife Katie with the other. As always, the scene is warm and lovely, even warmer than idol drama.

    Song Joong Ki, who officially announced that his wife gave birth safely on June 14th, didn’t take a positive photo of his son, because he didn’t want his wife and children to be disturbed too much by the outside world. But I only posted a picture of his little hand. Although his son’s face has never been exposed on social platforms, after becoming a father, Song Joong Ki had no choice but to show his son’s photos to reporters in previous interviews. Song Joong Ki, who has genes and big eyes, directly revealed that his son’s lips are very similar to his own, and laughed that no matter what the child looks like, it always looks good in his eyes.

    In addition, in response to the rumor that his wife has a second marriage and children, Song Joong Ki made it clear in an interview that his wife is also a stepmother and has never been married or had children. Song Joong Ki and his wife, new parents, sometimes seem to be in a mess in the process of raising their children. For example, they joked that if they don’t clean their son’s urine when changing diapers, they will sometimes leak urine. Properly. Of course, with the growth of their children, Mr. and Mrs. Song Joong Ki’s parenting skills are constantly improving, just like taking their son for a walk this time. Even without a babysitter, the couple have accumulated a lot of experience in raising their children, so they can do better. Obviously it’s easy.

    It is said that Katie used to be an actress, but left this industry to become a translation teacher. It is reported that she did not return to Korea to live with her husband after giving birth. She doesn’t want her privacy to be disturbed too much. Woolen fabric? It is worth mentioning that Song Joong Ki also started overseas auditions to enter overseas projects.

    I remember Song Joong Ki said that his greatest wish and dream in life was to have a perfect and happy family. From the two-person world with Katie to the happy family of three now, Song Joong Ki finally realized this wish and wish to be happy and full of feelings forever. I hope and expect that Song Joong Ki and Song Joong Ki can share more family members’ daily life.

    Editor in charge:

    Russia holds Red Square military parade to commemorate the 78th anniversary of the victory of the Great Patriotic War.

      Xinhua News Agency, Moscow, May 9 (Reporter Geng Pengyu, Chen Ting) To commemorate the 78th anniversary of the victory of the Great Patriotic War, Russia held a military parade on the Red Square in Moscow on the 9th. Russian Defense Minister shoigu and Commander-in-Chief of the Army of the Russian Federation armed forces Oleg Saliukov reviewed the teams by car. Russian President Vladimir Putin attended and delivered a speech.

      In his speech, Putin said that for Russians, the memory of the defenders of the motherland is sacred and will be remembered. "We pay tribute to the countries that bravely fought Nazism and to the allied soldiers of the United States, Britain and other countries. We commemorate and cherish the memory of China soldiers’ feat of fighting Japanese militarism. ".

    On May 9, in Vladivostok, Russia, naval soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, in Vladivostok, Russia, naval soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

      Putin said that the experience of uniting and fighting against common threats over the years is a valuable legacy of Russia and a strong support for the current establishment of a fair and just multipolar world. The development of a multipolar world based on the principles of trust, indivisibility of security and independent and free development of all nations is becoming an irreversible trend. Like most people in the world, Russia wants to see a peaceful, free and stable future.

      Putin stressed that it is very important for leaders of CIS countries to gather in Moscow today to express their gratitude to their ancestors. They fought side by side and won a common victory. People of all ethnic groups in the Soviet Union have contributed to this.

    On May 9, in Vladivostok, Russia, soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, in Vladivostok, Russia, soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

      It is reported that about 10,000 soldiers, 125 pieces of modern weapons and military technical equipment participated in the parade, and T-34 tanks, BTR-82 armored vehicles, "boomerang" armored vehicles, "iskander -M" missile systems, S-400 air defense missile systems, "Jarls" missile systems and other weapons and equipment all appeared.

      Belarusian President Lukashenko, Kazakh President Tokayev, Kyrgyz President Zhaparov, Tajik President rakhmon, Uzbek President Mirziyoev, Turkmen President Berdymukhamedov and Armenian Prime Minister Pacheny Yang watched the Red Square parade with Russian President Putin.

      On June 24, 1945, the Soviet Union held its first military parade in Red Square to commemorate the victory of the Great Patriotic War. After the disintegration of the Soviet Union, since 1995, Russia has held a military parade and a series of celebrations on the Victory Day of the Great Patriotic War on May 9 every year.

    On May 9, in Vladivostok, Russia, soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, in Vladivostok, Russia, soldiers participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, people watched the military parade in Vladivostok, Russia. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, people watched the military parade in Vladivostok, Russia. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, in Vladivostok, Russia, tank formations participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    On May 9, in Vladivostok, Russia, tank formations participated in the military parade. Xinhua News Agency (photo by Guo Feizhou)

    Roewe D7′ s first-month sales of "squibs" were right this time.

    It was officially launched in November last year. In order to meet the market demand, the car launched double sniper tactics, and the electric version/hybrid version was launched at the same time. Among them, the three DMH hybrid versions are 121,800-141,800 yuan, and the three EV electric versions are 143,800-170,800 yuan.

    Roewe is full of hope when the new car goes on the market. Roewe has previously launched a volume model, but Roewe has not launched a peak product in the later period. According to the data, in 2020, Roewe sold 435,600 vehicles, in 2021, it sold 375,600 vehicles, and in 2022, the overall sales volume of Roewe was 286,000 vehicles, down 23.86% year-on-year. The market share of Roewe has been shrinking, and the decline in sales volume has become the norm. Therefore, Roewe urgently need to launch a volume model to pull itself back to the mainstream track.

    However, the reality is cruel. According to the data provided by the Association, the wholesale sales volume of Roewe D7DMH in December was only over 800, and the wholesale sales volume of D7 EV version was only over 700, totaling less than 2,000. This also confirms the prediction of netizens who listed new cars.

    For the Roewe D7 car, users generally reflect that the price is too high, so the price is bound to be cool, and the reality is indeed the same.

    In addition, the product quality of Roewe Automobile has been frequently complained this year, which has also cast a shadow over Roewe’s brand image and formed a bad reputation.

    In appearance, Roewe D7 adopts Roewe’s latest family-style design style. The appearance of the model is different from that of plug-in hybrid. The D7 EV adopts the design of closed front face and split headlights, and the D7 DMH adopts integrated headlights. In terms of body size, the length, width and height dimensions of DMH models are 4890/1890/1510mm, and those of EV models are 4890/1872/1510mm, with a wheelbase of 2810mm.

    The interior part, with dual 12.3-inch LCD screens, supports the circulation between the locomotive and mobile navigation, automatic planning of long-distance charging, and effective reply of diverse voices.

    In terms of power, the Roewe D7 DMH model is equipped with a plug-in hybrid of a 1.5L hybrid special engine and a motor combination. CLTC has a pure electric cruising range of 125km and a comprehensive cruising range of 1400km. The cruising range of D7 EV CLTC is 510km and 610km respectively, and the acceleration time from 0 to 100 km/h is 7.3 seconds and 6.5 seconds respectively.

    On the whole, Roewe D7 performance is not excellent, and the bidding models include BYD and Changan medium-sized cars. Although the Roewe D7 seems to be slightly lower in terms of price, it is not as good as the first two cars in terms of positioning. In addition, the performance of Roewe D7 is not outstanding in terms of power. Naturally, it is not as good as the first two cars. The sales figures can also prove this. Seals sold more than 10,000 vehicles in December and Deep Blue SL03 sold more than 6,000 vehicles. Under the strong pressure of competing models, Roewe D7 will not get much benefit. It is worth mentioning that we saw the E-QM5 in the sales list of medium-sized cars in December, and its wholesale sales in December also reached more than 10,000. It is said that the car has a minimum of 100,000 cars, and the price of 160,000 is 100,000 yuan, so the sales volume will not come up at once. Breaking a bone is better than anything. How fragrant it is! Roewe D7 wants to sell, and its brand positioning can only be considered as the second line, and it is really difficult to sell without fracture promotion.

    Putin’s visit, Russian fighters hang bombs and fly with them all the time!

      December 6th, local time.

      Russian President Vladimir Putin

      Visit the United Arab Emirates and Saudi Arabia

      Putin is on his way to the United Arab Emirates by special plane

      Four Su -35 fighters accompanied the whole flight.

      Russian President Vladimir Putin

      Visit the United Arab Emirates and Saudi Arabia

      On the 6th local time, Russian President Vladimir Putin paid a working visit to the Middle East countries of the United Arab Emirates and Saudi Arabia. On the same day, Putin met with UAE President Mohammed and Saudi Crown Prince and Prime Minister mohamed ben salman successively, and exchanged views on the regional situation and international hot issues.

      During the meeting between Putin and UAE President Mohammed, the two sides discussed bilateral relations, the new round of conflict between Palestine and Israel, the Ukrainian crisis and other regional and international issues of common concern.

      In view of the Palestinian-Israeli conflict, the two sides stressed the need to find a clear prospect for achieving lasting and comprehensive peace in the region on the basis of the "two-state plan."

      After ending his visit to the United Arab Emirates, Putin arrived in Riyadh, the capital of Saudi Arabia, on the 6th for talks with Saudi Crown Prince and Prime Minister mohamed ben salman. Putin spoke highly of the relations between Russia and Saudi Arabia and invited Muhammad to visit Russia. Muhammad accepted Putin’s invitation.

      mr putin’s plane

      Accompanied by Russian fighter formations throughout the flight

      Russian Presidential Press Secretary peskov said on the 6th that during Putin’s visit to the United Arab Emirates by special plane, an air formation of Russian armed forces consisting of four Su -35 fighters accompanied him throughout the flight.

      Russian fighters are driven by first-class pilots and mounted with various combat equipment. At the same time, Russia has obtained the flight permission through the country.

    Pre-sale of 270,000 new Volkswagen CC officially opened for pre-sale.

      [car home News] On October 31st, FAW-Volkswagen officially announced that the new Volkswagen CC family officially opened for pre-sale. The new car will be divided into car version and hunting car version.There are two models in the sedan version, and the pre-sale price range is 27.00-27.50 million; The hunting car version has launched a total of one model with a pre-sale price of 280,000.As a mid-term redesigned model, the new car has been updated and optimized in appearance and configuration.According to official sources, the new car will be officially launched in early December.See the table below for detailed models:

    Home of the car

    Home of the car

    Home of the car

    "New Volkswagen CC Hunting Car"

    Home of the car

    "New Volkswagen CC"


    ● New car features:
    The appearance is slightly adjusted, and LED daytime running lights running through the front face are added.

    Home of the car

      In terms of appearance, the changes in appearance and details of the new CC have been introduced many times before, so we won’t repeat them here, mainly talking about the interior part of the new car that was announced recently. If you want to see the appearance, you can move to "Gorgeous Turn and Shoot the New Volkswagen CC/CC Hunting Car".

    Home of the car

      In terms of interior, the new car adopts a symmetrical center console design, and the air conditioning outlet adopts a long shape, and the center console is divided into upper and lower floors with a silver decorative panel. The new car also uses a 10.3-inch full LCD instrument panel, as well as an 8-inch and 9.2-inch optional embedded central control multimedia touch screen, coupled with a three-spoke multi-function steering wheel and a touch air conditioning control panel. All these designs make the new car reflect a good sense of technology.

      In terms of seats, the new car adopts a diamond-shaped grid pattern design and uses different colors of stitching to further deepen the luxury of the new car. It is worth mentioning that the car version will be available in the R-Line version, which will be embroidered with Volkswagen’s brand-new "R" logo on the headrest of the seat, and the interior ceiling of the new car will all be made of Alcantara material, showing the dynamic and fashionable attributes.

    Home of the car

      In terms of space, the new CC Hunting Edition adopts the classic traveling body design, and its slip-back shape and the design of the back-lift trunk lid have upgraded the car energy space of the new car to a new level; The sedan version is also equipped with a liftable trunk cover to enhance practicality. At the same time, the rear seats of the new car can also be put down in proportion, further expanding the use space of the trunk and increasing the practicality of the new car. In terms of body size, the length, width and height of the new Volkswagen CC are 4865/1870/1459mm and the wheelbase is 2841mm;; The length, width and height of CC hunting edition are 4869/1870/1459mm respectively, and the wheelbase is also 2841 mm..

    Home of the car

      In terms of configuration, the new car is equipped with 360-degree panoramic images, privacy glass, Harman Kardon audio, interior ambience lights, and 18/19-inch wheels of different shapes. It also provides the latest MIB3 infotainment system of Volkswagen, and supports wireless Apple CarPlay and Android Auto;. In terms of safety configuration, it will be equipped with several popular driver assistance systems, such as automatic emergency braking, blind spot monitoring, traffic sign recognition and lane keeping assistance.

    Home of the car

      In terms of power, both the sedan version and the hunting car version are equipped with a 2.0T high-power turbocharged engine with a maximum power of 220 HP and a maximum torque of 350 Nm. The sedan version will also provide a 2.0T low-power version with a maximum power of 186 HP and a maximum torque of 320 Nm, all of which meet the national six emission standards. In terms of transmission system, the whole system is matched with a 7-speed dual-clutch gearbox.

    ● Model history:

    FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

    Old Volkswagen CC

      Volkswagen CC was launched in China on July 15th, 2010, and it has undergone two generations in ten years. Volkswagen CC was once known as "the most beautiful Volkswagen car", which attracted many young consumers with its beautiful body lines and the form of a coupe. However, this model has always been in an embarrassing situation in China. The total sales volume from January to September in 2020 was only 20,900, which was slightly unsatisfactory compared with other medium-sized cars. However, we have reason to believe that with the launch of the mid-term redesigned model, coupled with the fashionable, dynamic and practical model attributes of the hunting version, I believe that Volkswagen CC will develop better and better in the long river of history.

    ● Competitors:

    SAIC-GM Cadillac CT5 2020 28T Platinum Sport Edition

    Cadillac CT5』

      According to the number of comparisons between different cars in car home Big Data, among the users who choose the old Volkswagen CC models, the top three models are Volkswagen Magotan, Audi A4L and Cadillac CT5. Such a set of numbers can actually reflect that Volkswagen CC may still prefer more home styles in the eyes of users. However, with the mid-term change, the fashionable style of new cars will be more prominent, or it will form a stronger competitive relationship with the younger models like Cadillac CT5.

    Audi (import) Audi A4 (import) 2020 Avant avant-garde 40 TFSI luxury dynamic model

    "Audi A4avant"

      The competitors of the hunting version may be more inclined to Volkswagen Weilan and Audi A4 Avant, but most of the competitive models in this class are imported versions, so the localized Volkswagen CC hunting version will have more advantages in terms of price.

    ● Edit Comment:

    Home of the car

      After the mid-term change, the Volkswagen CC family finally opened the pre-sale. I believe that you will have a further understanding and understanding of the new car after seeing the pre-sale price. Although this time, Volkswagen did not introduce the more pure hunting version of the overseas model, but added the attribute of cross-border style after it was made in China, this is mostly because it only needs to make a decision considering the domestic road conditions and the practicality of the domestic consumer market. After all, sales can survive. Next, let’s look forward to the price of the Volkswagen CC family after its official listing. (Text/car home graduated)

    More exciting videos are all on the car home video platform.

    Pre-sale price of new Volkswagen CC family
    Car payment car make and model Pre-sale price (ten thousand yuan)
    New CC 330TSI special edition 27.00
    380TSI eye-catching edition 27.50
    New CC hunting car 380TSI heart hunting edition 28.00