How the noodles invented by China China are popular in Japan?

Historically, rice once occupied a supreme position in Japanese life. The Japanese once thought that food was rice, and eating rice was nothing more than adding salt. There is even a saying in Japan that "rice is rich in salt" means that as long as there is rice and salt, there is life. But now, according to a survey conducted by NHK (Japan Broadcasting Association), "Ramen (Lamian Noodles)" has become the Japanese favorite food in the New Year-noodles have reached the top of food in this rice country.

Why didn’t ancient Japanese eat wheat?

There is a folk legend in Japan that "the fox stole an ear of rice from China and took it back to Japan in a bamboo tube", so that Japan had rice. Through this legend, we know that Japanese rice culture was spread from China, and there are two ways to spread it: first, it passed through Jiangsu and Shandong, and crossed the sea from Shandong Peninsula to the south of the Korean Peninsula; The other is introduced into the northern part of the peninsula by land from North China to Northeast China, and then spread to the south. Both reached the same goal by different routes, and spread to Japan through Ma Haixia. This can be seen from the early remains of paddy fields in Japan-archaeological discoveries in the coastal area of Fukuoka in the northern part of Kyushu Island, which is closest to the southern tip of the Korean Peninsula. Subsequently, the rice cultivation technology gradually spread to the south and east with the northern part of Kyushu as the center. By the 3rd century AD, it had spread to Shikoku Island and most parts of Honshu Island. The grains unearthed in the sites of Yayoi and Gufen from the 3rd century BC to the 7th century AD were all rice.

Sites of ancient tombs

Yayoi era imagination map

Because the water and heat conditions in the Japanese archipelago are suitable for rice planting, and compared with planting coarse cereals in dry fields, rice planting is labor-saving, time-saving and high-yield. Therefore, for thousands of years, Japan’s rice production has been the first of all kinds of crops. Therefore, the Japanese call rice the king of food, and rice is a gift from heaven to Japan. Japanese people are used to eating rice, so in the history of ancient Japanese agriculture, barley and wheat are rare. In ancient Japan, people even thought it was time-consuming to eat pasta, but the saying that "the poor eat wheat" was repugnant to pasta. Although in famine years, Japanese officials often encourage the cultivation of wheat to alleviate famine and distribute seeds; However, farmers refused to buy it. Even if they were forced by the government to plant wheat, they refused to eat it as food. Instead, they cut it before it matured and sold it as horse feed, so that the Emperor had to issue a decree in 715 AD announcing that if the immature wheat was sold as horse feed, it would be severely punished.

Is it really that the taste of wheat doesn’t agree with the Japanese? In fact, it is not. The fundamental reason for boycotting wheat planting is actually that Japan lacked the technology to make flour at that time. Before the era of mechanized mass production, ancient people used a stone mill to make flour. In China during the Sui and Tang Dynasties, firstly, the stone mortar was pushed by human or animal power to process flour, and then the flour was milled by water truck, thus reducing the price of flour, making it possible for ordinary people to eat pasta, and thus making pasta appear and popularize in large numbers. According to the Japanese history book "The Book of Japan", as early as 610 AD, a Koguryo monk named Tanzheng brought the stone mill to Japan, but the Japanese couldn’t copy it. To make a stone mill, it was necessary to carry out precision processing on hard stones. However, the stonework technology in ancient Japan was underdeveloped, and it was really beyond their power to produce the stone mill. At that time, Japanese people could only grind flour with wooden mortar and pestle, but wooden mortar and pestle were only suitable for pounding rice. When wheat with hard bran was encountered, it was quite laborious to pound it, and it became very difficult to make pasta. Unlike wheat, which needs to be ground into powder to eat (the seed coat of wheat is hard, so it is very unpalatable to eat it directly), millet can be cooked directly as long as it is washed, and even eating brown rice unexpectedly makes up for the vitamins and minerals that Japanese people lack in their daily diet. After the Meiji Restoration, the Japanese army generally ate polished rice, but beriberi caused by vitamin deficiency appeared on a large scale. As a result, contrary to the folk saying that "the poor eat wheat", for a long time,Japanese pasta has become a kind of precious food monopolized by officials, nobles and senior monks.

Traditional style stone mill

Plain noodles, udon noodles, buckwheat noodles

When it comes to pasta, we can’t help but mention noodles. In 2002, in the Qijia cultural layer of the Neolithic age in Qinghai Province (the Neolithic culture in Gansu Province from 2200 BC to 1600 BC), archaeologists unearthed noodles made of millet and millet 4000 years ago, which were about 50 cm long and 0. 3 cm wide, even in thickness and bright yellow in color. This is probably the earliest known noodles. China’s invention right of "noodles" is therefore beyond doubt.

Ancient noodles unearthed in Qinghai

Before the Tang Dynasty, all foods made of wheat flour were called "noodles", and foods such as noodles, which were heated by putting wheat dough in boiling water, were called "soup cakes", but in the Song Dynasty, "noodles" were separated from "cakes" to refer to "noodles" exclusively. In Meng Liang Lu, written by Wu Zimu, which describes the bustling scene of Lin ‘an (now Hangzhou) in the Southern Song Dynasty, a noodle shop has been set up, including "silk chicken noodles", "three fresh noodles" and "fried chicken noodles", which is no different from today.

Although there was no communication between China and Japan at the national level in Song Dynasty, the cultural and economic exchanges between the two sides were still frequent. Different from the official "envoys to the Tang Dynasty", Japanese monks who entered the Song Dynasty played a vital role in the exchanges between the two sides. At that time, when Zen Buddhism was flourishing in China, most Japanese monks also wanted to study in China. While introducing Zen Buddhism to Japan, they also brought back the food culture of China monasteries at that time (all vegetarian, of course), and noodles were one of them. Some people in later generations concluded that "most epoch-making Japanese food comes from monasteries and is generally spread by monks who have experience in studying in China".

In 1241 AD, the founder of Tofuku-ji Temple in the south of Kyoto today, Shengyi Kunshi, returned from China and brought back a "water mill map" (a design of a mill made of waterwheels and gears), which finally made Japanese flour-making technology catch up with China’s level. From then on, Japanese people can taste pasta, which used to be exclusive to monks and nobles, and gradually change their views on pasta.

Schematic diagram of water mill

Kyoto Tofuku-ji Temple

What noodles did the ancient Japanese eat? The first thing that was welcomed by the Japanese was Su (Suo) noodles. Vegetarian noodles are the earliest Japanese noodles. At that time, the vegetarian noodles were all stretched by hand after the dough was kneaded repeatedly, just like the handmade Lamian Noodles, which was characterized by being long and thin, refreshing to eat, and mainly used as cold food. Next came the famous udon noodles, which were made by slicing thin dough into hot soup noodles. It is said that the troops of Takeda Shingen, the famous "Tiger of Jiafei" in the Warring States Period, used udon noodles as their food for marching. It stands to reason that udon noodles can only be made by rolling the dough thin with a rolling pin and then cutting it with a knife. Unlike making vegetarian noodles, it takes high technology to pull the dough into long strips first, but in fact udon noodles appeared in Japan as late as the 15th century. Investigate its reason, it is because the technical level of the Japanese at that time was too poor to make a chopping block! It takes a planer to make a chopping block, but it didn’t become popular in Japan until the Edo period in the 16th century. Before that, workers needed to put the blade on the front end of the stick and flatten the wood bit by bit to make a chopping block, which was very laborious.

The buckwheat noodles appeared later than udon noodles. Buckwheat itself is not sticky and easy to break, so it is not suitable for making noodles. Legend has it that in 1659, Zhu Shunshui (1600-1682), a adherent of the Ming Dynasty who stayed in Mitofan (now Ibaraki Prefecture), taught the Japanese to mix wheat flour into buckwheat flour to make it sticky and elastic, so this kind of noodle called "the most Japanese characteristic" came out. One of the reasons why soba noodles are popular is to win the favor. It is said that Japanese gold foil masters, at work, often use soba dough to touch the gold foil fragments that take off and fall everywhere. To this end, Japanese folks think buckwheat is a cash register item, so they use its auspicious saying to prepare buckwheat noodles when they are engaged, married or celebrating. Eating buckwheat noodles every other year on New Year’s Eve is also for good luck, hoping for gold and silver to enter the home, which is a mentality with China’s "more than fish every year". By the 19th century, Edo (now Tokyo), a city with a population of 1 million, had a list of 100 buckwheat noodle shops, which showed the Japanese people’s enthusiasm for this kind of noodle at that time.

Japanese udon noodles

Japanese buckwheat noodles

The Birth of "Lamian Noodles"

The same is noodles, whether udon noodles or buckwheat noodles. An important difference between Japanese noodles before modern times and Chinese noodles is that Japanese noodles are made without adding alkaline water. When wheat flour meets water, it will produce a grid-like tissue, commonly known as "gluten". Alkaline water is a kind of alkaline natural soda water containing potassium carbonate and sodium carbonate. When Chinese noodles are made, alkaline water is added, so the kneaded dough can change the protein in flour, enhance the viscosity and elasticity, and make the taste more comfortable.

正宗的中国面条迟至19世纪末、20世纪初才进入日本。1893年时,日本横滨的外国人居留地中居住着约5000名外国人,其中中国人约为3350人。而在甲午战争之后,清朝开始向日本派遣官费留学生,以后自费留学生的规模也急剧扩大。在1905年前后,在日本的中国留学生人数达到大约5万人。与此同时,无论是梁启超这样的立宪派,还是孙文这样的革命党,都将日本作为重要的活动据点,如此众多的中国人在短时间内来到日本,势必又一次将中国的饮食文化带入东瀛四岛。

大约在20世纪初期,中国面条出现在了横滨的“南京町(唐人街)”,并从这里出发,迅速征服日本人的脾胃。值得注意的是,当时的日本一心脱亚入欧,断发易服之外,连饮食也恨不得一日西化,著名思想家福泽谕吉撰文鼓吹要像西洋人一样“应该吃肉”(此前受佛教影响,日本人几乎不吃鱼肉之外的肉类)。明治天皇带头喝牛奶吃牛肉,当时的日本宫廷膳食干脆就是法式大餐。相反,对于传统的文化母国,日本则是一副鄙薄心态,印度古籍用于指代中国的“支那”一词正是在这一时期,在日本人的口中出现了贬义。在这样的背景下,中国面条在日本的传播,完全是出自食物本身的魅力。

普通的中国(苏州)羊肉面

横滨唐人街

尽管这种中国面条毫无荞麦的成分,但比起粗粗圆圆的乌冬面,形式上更接近固有的细长的荞麦面,被日本人称为“南京荞麦面”,并以其价格低廉、滋味鲜美而受到日本中下层市民的欢迎,逐渐走出“唐人街”,在日本主流社会中流行开来,名字也变成了“支那荞麦面”。第二次世界大战之后,迫于作为战胜国的中华民国政府的压力,日本官方不得不下令禁用“支那”一词。结果,不知从何时起,“支那荞麦面”又变成了“ラーメン”。这个假名的读音“ramen”极似普通话的“拉面”,显系晚近从汉语里直接借入的外来词。

(Japanese) ramen

Lamian Noodles has become a national delicacy in Japan today, mainly because the long Lamian Noodles can be matched with various vegetables and animal meat as the main materials, and seafood such as soy sauce, ginger, onion, sesame oil and various scallops or shrimps can be added to meet the dietary needs of all social classes. Therefore, there is a "Chinese Noodle Noodle Center" in Fukuoka, a "New Yokohama Lamian Noodles Museum" in Yokohama, and even a "Japan Lamian Noodles Research Association", which specializes in Lamian Noodles magazine … Lamian Noodles has become a well-deserved king of Chinese cuisine circulating in Japan.

The scene of eating Lamian Noodles in the cartoon "Chess Soul"

References:

(Han) Li Xuzheng et al. Translated by Hong Weiwei: The Road of Noodles: A Wonderful Diet Inherited for 3,000 Years, Huazhong University of Science and Technology Press, 2013.

Xu Jingbo: The East Wind Blows from the West: Chinese Culture in Japan, Yunnan People’s Publishing House, 2004.

Holiday economy is booming | Xiangjiang night tour attracts guests to the food night market to ignite the "night economy"

CCTV News:Changsha, Hunan, as a city that never sleeps, has a strong consumption of cultural tourism at night and an active market. Changsha’s characteristic night landscape, rich and diverse cultural tourism ecology and fireworks attracted a large number of tourists during the National Day.

Reporter Fu Lei:This is the Fisherman’s Wharf in Xiangjiang New District, Changsha. If midnight snack is the grand finale of Changsha nightlife, it is definitely the most beautiful midnight snack punching place in Changsha. During the National Day, you can come to Fisherman’s Wharf beside Xiangjiang River, where you can not only enjoy delicious food, enjoy the night view of Xiangjiang River, but also experience the pleasant night in Changsha.

The Xiangjiang River is bright and the lights are shining. During the National Day, the banks of a river were used as canvases, and the dazzling theme light show on the edge of Xiangjiang River created a romantic and flexible poetic picture.

Reporter Fu Lei:It’s 11 o’clock in the evening, and this 400-meter-long strip is still brightly lit, with thousands of seats packed. The bright lights and crayfish and beer in the night market constitute the most lively and touching human fireworks. Today, we also prepared a table of delicious food to share with you. Let’s take a look at this famous fried shrimp, with special hot and sour sauce and secret sauce. Two different decorations add different flavors to the original shrimp meat.

During the National Day, I made an appointment with three or five friends here, casually found a table along the river to sit down, rolled a few strings, ordered a crayfish, drank a few glasses of wine, and listened to the musicians singing in the open air. The trivial troubles of life seemed to drift away with the river wind.

During the National Day, the hotels on the Xiangjiang River received thousands of tourists every day. This riverside-style commercial street with only 400 meters attracted more than 70 brand businesses to sign up.

In addition to the well-known food street, more night markets hidden in the streets are gradually discovered by tourists. Sifangping Night Market, located in Kaifu District, Changsha, became one of the most popular places to punch in Changsha’s night economy during the National Day. As night fell, people from afar flocked to the endless stalls and filled the whole street.

Sifangping Night Market has more than 300 stalls, attracting nearly 1,000 employees. During the National Day, the average daily passenger flow exceeded 40,000.

Hanyang applies a new type of blind road to facilitate visually impaired people to travel.

Hubei Daily News (Reporter Jassamyn Liu, correspondent Liu Chang, Li Xingde) On April 25th, it was learned from Wuhan Hanyang Urban Management Law Enforcement Bureau that in order to facilitate the visually impaired to travel, the bureau laid a new type of hot-melt blind road on several roads, which will be gradually promoted in the whole region in the future.

On Jiangcheng Avenue in Hanyang District, blind people walk on the new hot-melt blind road in this section, and there is obvious concave and convex feeling under their feet. The strip-shaped blind brick indicating the heading direction is basically the same as the permeable concrete pavement on both sides, and there is no discomfort when accidentally stepping on the brick surface. During the hundreds of meters’ journey, except for the tension caused by "invisibility", there is no feeling of slipping under the feet.

According to the relevant person in charge of the Municipal Facilities Management Section of Hanyang Urban Management Law Enforcement Bureau, in the past blind road construction, concrete blind road bricks were mostly used, which were mainly laid on sidewalks. In order to ensure the practicability, safety and humanization of blind roads, Hanyang Urban Management Law Enforcement Bureau draws lessons from advanced practices and listens to the opinions and suggestions of visually impaired people, taking Jiangcheng Avenue, Mohe Hubei Road and Longyang Avenue as the pilot, and gradually adopts hot melt technology to build blind roads in the whole district.

Hot-melt blind road pavement is fast, and traffic can be opened in 20 minutes after on-site construction. "Compared with the traditional concrete blind road brick, the hot-melt blind road is more durable, wear-resistant and corrosion-resistant, and has good identification and anti-slip, which is more friendly and safer for blind friends." The person in charge introduced.

In view of the problems existing in urban blind roads, the bureau will continue to adjust some details, such as the conflict between blind roads and piles, the irregular setting of stone-missing ramps or kerb ramps, and the discontinuous interruption of blind roads, so as to ensure the safety and smoothness of visually impaired people’s walking to the greatest extent.

According to statistics, since 2023, Hanyang District Urban Management Law Enforcement Bureau has concentrated its efforts on the rectification of blind roads, such as subsidence, dislocation, breakage, looseness, lack, continuous unreasonable turning around of blind roads and obstacles on blind roads. Up to now, 837 blind roads with an area of 2,114 square meters have been rectified.

Gratifying changes in China’s environment coexist with severe situation.

June 5th is World Environment Day. What’s the environmental situation in China? How has environmental protection made progress? What role does environmental protection play in optimizing economic growth? ….. These are what people want to know most on this special day.

According to the 2014 Bulletin on the State of the Environment in China notified by the Ministry of Environmental Protection to the media on the 4th, in 2014, with the great attention of the CPC Central Committee and the State Council, positive progress was made in the construction of ecological civilization and the reform in the field of ecological environment, and new steps were taken in the prevention and control of air, water and soil pollution. However, the environmental situation in China is still grim, and it still faces many difficulties and challenges.

The data is mixed.

China State of the Environment Bulletin 2014 shows the positive changes in China’s environmental situation and environmental protection progress, and also reflects the problems existing in China’s environment and environmental protection.

Compared with the last year’s bulletin on the state of the environment, in the first phase of 2013, only 4.1% of the 74 cities monitored by the new standards met the standard. According to the Bulletin, among the 161 cities that monitored the new air quality standards nationwide in 2014, the annual average air quality in 16 cities reached the standard, and the air quality in 145 cities exceeded the standard.

The relevant person in charge of the Ministry of Environmental Protection, combined with the data, said that since the implementation of the "Atmosphere Ten" one year ago, the air quality of 74 key cities has generally improved, the proportion of cities that have reached the standard and the number of days that have reached the standard have increased, and the concentration of major pollutants has decreased. The average annual concentration of PM2.5 in 74 cities that implemented the new air quality standards decreased by 11.1%, among which the Beijing-Tianjin-Hebei region, the Yangtze River Delta region and the Pearl River Delta region decreased by 12.3%, 10.4% and 10.6% respectively.

The gratifying changes in atmospheric governance are enough to show that actions in environmental governance will achieve results.

But at the same time, more data makes us must remain highly vigilant-

According to the Bulletin, the water quality of 968 state-controlled surface water monitoring sections (points) in 423 major rivers and 62 key lakes (reservoirs) in China has been monitored, and the water quality sections of I, II, III, IV, V and worse than V account for 3.4%, 30.4%, 29.3%, 20.9% and 6.8% respectively. As far as surface water is concerned, the proportion of seriously polluted inferior V water bodies is still worrying.

Among 4,896 groundwater monitoring points, the proportion of monitoring points with excellent water quality is 10.8%, that with good water quality is 25.9%, that with good water quality is 1.8%, that with poor water quality is 45.4%, and that with very poor water quality is 16.1%. The current situation that the water quality is poor and extremely poor exceeds 60% shows that China is facing unprecedented water pollution pressure.

According to the Bulletin, in 2013, the national ecological environment quality was generally "average". Among the 2461 counties, there are 558, 1051, 641, 196 and 15 excellent, good, average, poor and poor counties respectively. Counties with "excellent" and "good" ecological environment quality account for 46.7% of the land area, "average" counties account for 23.0%, and "poor" and "poor" counties account for 30.3%.

By the end of 2013, there were 646,168,400 hectares of agricultural land in China, with a net increase of 0.49 million hectares during the year. The total area of soil erosion in China is 2,949,100 square kilometers, accounting for 31.12% of the total area of the census …

Chen Jining, Minister of Environmental Protection, said that in recent years, China’s pollution control process has been accelerated and made positive progress, but the emissions of some major pollutants are still at a high level, and there is a big gap between environmental quality and the needs and expectations of the public. It is bound to be a long-term process to fundamentally improve China’s environmental quality. This requires us not only to have the determination and positive actions to fight a tough battle, but also to be prepared to fight a protracted war and move towards the goal step by step.

Use hard measures to accomplish hard tasks

From September 12th, 2013, when the "starting gun" sounded for haze control, the state announced the Air Pollution Prevention and Control Action Plan-"Ten Articles of Atmosphere", to the recent Water Pollution Prevention and Control Action Plan-"Ten Articles of Water", and then to the Soil Environmental Protection and Pollution Control Action Plan-"Ten Articles of Soil", which is being worked out quickly, and the hard tasks were completed by hard measures.

In 2014, we gained experience and built up people’s confidence in pollution control.

In this year, more than 7 million yellow-label vehicles and old cars and more than 50,000 small coal-fired boilers were eliminated nationwide by controlling vehicles, coal, desulfurization and dust removal. 190 million kilowatts of coal-fired units have completed the transformation of desulfurization and dust removal, and 11,000 square meters of steel sintering machines have installed flue gas desulfurization facilities, and many large chimneys no longer emit black and yellow smoke.

This year, the central government allocated 10 billion yuan of special funds to prevent and control air pollution; Arrange special funds for environmental protection of 240 million yuan.

This year, I found the "culprit" of smog in 9 major cities such as Beijing. Motor vehicles, industrial production, coal burning and dust are the main sources of PM2.5 pollution in most cities, accounting for about 85% to 90%. The primary source of pollution in Beijing, Hangzhou, Guangzhou and Shenzhen is motor vehicles.

This year, environmental protection and public security jointly enforced the law, and the environmental protection department transferred 2,180 suspected criminal cases to the public security organs, three times more than in 2013.

This year, the Ministry of Environmental Protection interviewed the heads of more than 10 cities such as Hengyang, Anyang and Kunming, which failed to cure haze, and urged local governments to take on key responsibilities.

"We should do a good job in the prevention and control of water pollution as we do in the prevention and control of air pollution, and implement the road map of’ Water Ten’ as a construction drawing." Chen Jining said at the symposium on water pollution prevention and control held on May 28th.

"Water pollution control is much more difficult than air pollution control, especially lake pollution control, which generally takes decades or even hundreds of years." Gao Jixi, director of the Nanjing Institute of Environmental Sciences of the Ministry of Environmental Protection, said that compared with air pollution, water pollution and soil pollution have greater environmental impact and ecological damage. It takes a long time to win the tough battle of water pollution control, and it will take a long time.

"Under the background of the new economic normal, environmental protection work should be set in a good position." Chen Jining said that the downward pressure on the economy has brought new challenges to environmental protection. This requires us to closely focus on promoting stable and healthy economic development, balance and handle the relationship between economic development and environmental protection, grasp the key points, methods and intensity of environmental protection work, and find a good combination point, focus point and breakthrough point. We must not only keep the red line of ecological protection, total industrial emissions and environmental access standards, but also use environmental protection to promote economic transformation and upgrading, and strive to achieve coordination and win-win between the two. (Reporter Cao Hongyan)

From popularity to low tide, what did the "P2P online loan" feast leave?

  Seeing such words as "high interest rate" and "high return", the public should be extra alert and raise their awareness of prevention. Evening News reporter Wei Chi Jianping photo

  At the end of August, Tianjin Public Security Peace Branch and Binhai New Area Branch successively issued announcements to investigate 11 online lending platforms suspected of illegally absorbing public deposits. So far, illegal online lending platforms in Tianjin have been basically cleaned up. As a hot industry, P2P (person-to-person loan) has attracted a lot of attention and funds since its birth. Many people invest in financial management on the platform, and many people also borrow money on the platform. Now most of the online lending platforms have been cleaned up, and only a very small part is still in operation. These platforms, which are still in operation, stated that they would "quit benign", that is, completely quit the online loan industry.

  Since June 2018, a large number of P2P platforms have experienced a redemption crisis. Some platform controllers have run away, and it is difficult for fund lenders (wealth managers) to get back the investment principal and interest. After investigation by local public security departments, these P2P platforms have violated the red line of "no fund pool" and are suspected of illegally absorbing public deposits.

  From the popularity of the past to the ebb tide of today, what has this industry brought to the society and left behind?

  Someone’s in jail

  September is the season of school. After three years in the workplace, Xiaolei (pseudonym) stepped into the campus again to study for graduate students. He graduated from an undergraduate college in this city three years ago, and made an appointment with his roommate to study for graduate students three years later. Now, his roommate friend has been detained for violating the criminal law. This student graduated and entered the P2P online loan industry.

  When Xiao Lei graduated, some students in the class wanted to take the civil service exam, while others wanted to enter the banking and securities industries. However, due to fierce competition, most of Xiaolei’s classmates failed to do so.

  At that time, the concept of internet finance was in full swing, and a large number of emerging financial companies appeared in the market. They recruited soldiers and promised high salaries to attract college students to join. Gang Lin (a pseudonym), a classmate of Xiaolei, was admitted to Tianjin from rural areas. His family was poor and he wanted to get a high income when he graduated. As it happens, a P2P online lending platform in Beijing recruited externally, and he applied successfully.

  A year later, Xiao Lei learned from his classmates that Gang Lin was "developed", with a monthly salary of more than 50,000 yuan, and had achieved the position of deputy director of marketing on this platform. At a class reunion, Gang Lin was in high spirits and told her classmates that she would be able to buy a house in Beijing in two months. This made the students very envious, and all the students felt that Gang Lin was really "turned over", and he was no longer the thrifty and wussy person at school.

  Xiaolei was not admitted to the civil service, but worked in the financial department of a private enterprise with a monthly salary of more than 6,000 yuan. He learned through some news that some P2P online lending platforms are not matching personal transactions at all, but publishing false targets, attracting investors with super high interest rates and putting investors’ money in their own controlled accounts. These platforms, which are engaged in fund pool business, are suspected of illegally absorbing public deposits, and their behavior is to be convicted and sentenced to jail.

  On a weekend, Xiao Lei found Gang Lin, and after asking questions, he carefully asked his classmates, is your platform compliant? Is the mark on it true? Gang Lin said casually that most platforms are fake, and what they do is to pool funds. Hearing this, Xiao Lei was shocked: "We all know the law, and this kind of behavior is punishable. Don’t you know?"

  Gang Lin pondered for a while, then slowly began to say that it was not easy for him to get a foothold in the city when he came out of the countryside. Plus going to college before, I spent more than 100 thousand yuan at home, and many of them were borrowed. Doing an ordinary job in the city of Beijing, after deducting rent and living expenses, there is little left, not to mention borrowing money from home. If you resign, you will lose a lot of income.

  Xiaolei was angry with his good friend Gang Lin’s explanation, but Gang Lin said that there are thousands of platforms all over the country doing this, and there is nothing wrong with it.

  Since June, 2018, Gang Lin’s platform has absorbed less and less funds, but has to pay more and more interest to customers in the early stage, which has gradually led to a financial crisis. The platform controller used to misappropriate customers’ funds, bought several properties in Beijing, Shanghai and Shenzhen, and quickly sold them. However, the market was not good and it was difficult to sell them. The company’s capital chain was completely broken, and some investors reported to the Beijing police.

  In November 2018, Gang Lin’s platform was put on file for investigation. Xiaolei tried to contact Gang Lin, but found that no one answered the phone and found Gang Lin’s family. Only then did she know that Gang Lin was criminally detained because he was an executive on this platform and mastered the flow of some funds.

  Xiaolei urged Gang Lin’s family to let Gang Lin tell the whereabouts of the funds as soon as possible, and actively compensate the investors, so as to get a reduced sentence. However, he found that Gang Lin’s family was not interested in paying back the money and had no hope of reducing the sentence. One of his relatives told Xiaolei that since 2018, the funds absorbed by Gang Lin through its subordinates have not been handed over to the platform, but many properties have been purchased in foreign countries in the name of others. "Now even if he is sentenced to a maximum of 10 years in prison, Gang Lin will be less than 35 years old after he is released from prison, which will not affect him to get married and have children abroad."

  Seeing this family doing this, Xiao Lei felt that they were really stubborn.

  Someone No Country for Old Men.

  According to a survey, the majority of people who invest in financial management on the Internet are middle-aged and elderly people. After more than 15 years of hard work, they have no pressure to mortgage and raise children, and they have some savings in their hands, so they are potential customers of high-interest financial management. As it happens, a large number of P2P online loan financing platforms have emerged on the Internet, which can provide three times higher interest than bank deposits, and let these middle-aged and elderly people fall into the trap.

  Wei Dong (pseudonym), a resident of Hedong District, is 48 years old. He was dismissed from a furniture factory two years ago and it is difficult to find a job. Through the Internet, he knows that some P2P online lending platforms can earn 12% to 15% annual interest by investing in them. This kind of return on investment is much higher than that of banks, and it pays interest on a monthly basis.

  With the attitude of giving it a try, he took out 200,000 yuan from his home for many years and transferred it to the financial platform through online banking. A month later, he received interest of nearly 3000 yuan. He thinks that if this continues, it will be equivalent to a stable job income. Besides, when I go out to find a job at my age, my income is similar to this interest.

  Wei Dong wants more in return. At that time, his parents left him a house of more than 50 square meters. He sold this small house and collected some money to buy a bigger house for his children as a wedding room. However, the child just started working and didn’t want to get married for a short time, so he rented out the house at a rent of 1800 yuan a month.

  In the market, his house is worth more than 1.3 million yuan. Wei Dong calculated that if this house is converted into cash and invested in the P2P online lending platform, it will receive interest of more than 10,000 yuan a month! So, he listed the house in the intermediary and sold it at a price lower than the market price of 100,000 yuan, and soon got 1.2 million yuan in cash.

  Wei Dong invested all 1.2 million yuan in cash in a certain platform, and recovered 15,000 yuan in interest in the first month, which was several times higher than the rental of the house. He was so excited that he couldn’t sleep. For four consecutive months, he received interest on time. He once felt that his old age was really happy.

  Wei Dong’s wife also knows about selling the house. However, the wife is more inclined to deposit a large deposit certificate in the bank or buy a fund for financial management, with an annual income of about 5%. Wei Dong’s wife said, what kind of business do these online platforms make so much money that they can give investors more than 12% interest? Are they better than banks? Wei Dong was speechless, just saying that his wife couldn’t keep up with the times.

  The good times didn’t last long. When he invested in the sixth month, Wei Dong didn’t receive the interest on time. He called the customer service number left by the website and no one answered. At the investor forum, it was revealed that this P2P online lending platform had a redemption crisis, the capital chain was broken, and the actual controller and several executives had run away. Wei Dong panicked and rushed to the city where the platform was located to find the company’s registered address. As a result, it was found that the company’s office was sealed up and the door was surrounded by investors from all over the country.

  Since then, Wei Dong has been bent on recovering the investment of 1.2 million yuan, and he no longer wants interest, just thinking that the principal can come back. In the rights exchange group, he learned that some people invested more than 5 million yuan in compensation for demolition, and some people, like him, sold their houses to invest.

  The family is completely chaotic, and my wife has no mind to dance square dance anymore. My son’s wedding room has no landing, and he dare not talk about the object. Wei Dong lost 15 pounds a month, and he dared not think about his old age in the future.

  "benign exit" becomes a common expectation

  On August 29th, Dai Mokang, the legal representative of Shanghai Zendai University, a well-known listed company, and others surrendered themselves to the police, claiming that there were illegal acts such as setting up a fund pool and misappropriating funds during the company’s operation, and it was no longer possible to pay them. The Shanghai police said in the circular that Zendai Company illegally absorbed deposits from unspecified public through its online wealth management platform (Shanghai Zendai Aite Financial Information Service Co., Ltd.), and the case is currently under further investigation.

  This is just a microcosm. At the heyday of P2P online lending platform, all kinds of business entities and capitals have entered this industry. According to incomplete statistics, in 2017, more than 40 listed companies in China set foot in P2P, and one listed company directly changed its name to "Pipaopi". However, the tide will eventually recede. By the end of August 2019, of the more than 6,900 P2P online lending platforms that once existed in China, more than 6,000 have closed down.

  In a few years, investors, platforms and lenders seemed to get together and enjoy an unprecedented feast, but in the end, every participant paid the bill. Many investors have lost their money and are the biggest victims. Some platform controllers and executives have been jailed with criminal records. Most of the netizens who borrowed money from the platform bear super-high interest rates, and now many of them are harassed by the collection calls of "routine loans".

  At the end of August, when attending the 2019 China International Intelligent Industry Expo, Ma Yun said that P2P was not Internet finance from the first day, but an illegal fund-raising product with a webpage.

  At present, there are more than 700 P2P online lending platforms, many of which declare that they "don’t run away", actively pay off investors, and finally quit. But in fact, many platforms have transferred funds, so promising to the public is only a plan to slow down the troops, and soon the actual controller will surrender or run away. Even if some platforms have the willingness to refund investors, the recovered funds may not be able to make up the hole, and investors can only recover part of the principal.

  Why did so many people rush into the P2P online lending platform? Xiao Lei was thinking. When he got together with his classmates to discuss Gang Lin’s case, he was puzzled by Gang Lin’s reluctance to actively refund the investors. Someone asked him, given 10 years, can you earn enough money to buy a house abroad? Xiao Lei said, I can’t. His classmates told him that’s right. Some people are willing to exchange 10 years’ imprisonment for 10 million yuan of assets. Even if you work hard, you can’t earn so much money. In this respect, people actually made a profit from this transaction.

  Hearing this, Xiao Lei seems to understand something.

  However, in the end, Gang Lin couldn’t stand the torture of conscience. He suddenly repented and decided to sell overseas properties and actively compensate investors in order to get leniency.

  Why do ordinary citizens always can’t stand the temptation of high-interest financial management and frequently become "takers" and "reapers", while those "game makers" and "reapers" face obviously insufficient punishment? These hidden problems are worth pondering. Similarly, college graduates blindly pursue high salaries when seeking jobs, ignoring whether the industries they are engaged in are legal and compliant, thus forming wrong values and wealth views, which is more worthy of attention. (Reporter Li Jisen)

Five New Insect Species Found in Wuyishan National Park

  Xinhua News Agency, Fuzhou, July 9 (Reporter Zhang Huaying) A few days ago, the reporter learned from the Wuyishan National Park Scientific Research Monitoring Center that during the background investigation of biological resources in Wuyishan National Park, researchers discovered five new insect species of the genus Euonymus, namely, Euonymus brevis, Euonymus versicolor, Euonymus versicolor and Euonymus versicolor. At present, relevant scientific research results have been published in the Journal of Insect Taxonomy.

  This is the morphological feature map of the short-protruding yellow hidden-shouldered bat. (Photo courtesy of Wuyishan National Park Scientific Research Monitoring Center)

  This is the figure of morphological characteristics of the yellow-shouldered bat. (Photo courtesy of Wuyishan National Park Scientific Research Monitoring Center)

  This is the morphological feature map of the yellow hidden-shouldered bat in Jiuquxi. (Photo courtesy of Wuyishan National Park Scientific Research Monitoring Center)

  This is the figure of the morphological characteristics of the square-protruding yellow-shouldered bat. (Photo courtesy of Wuyishan National Park Scientific Research Monitoring Center)

  This is the morphological feature map of the yellow-hidden-shouldered bat in Wuyishan. (Photo courtesy of Wuyishan National Park Scientific Research Monitoring Center)

  In April 2021, Wuyishan National Park Administration launched a three-year background survey of biological resources. More than 100 experts from many scientific research units and universities went to the field many times to comprehensively investigate the main ecosystems and biological groups of Wuyishan National Park. Up to now, 24 new species have been found in the survey. During the investigation, researchers collected a large number of insect samples, observed the morphological characteristics of adult samples through stereoscope and microscope, and identified them as new species by means of morphological taxonomy.

  Ma Fangzhou, an associate researcher at the Nanjing Institute of Environmental Sciences of the Ministry of Ecology and Environment, said that the yellow-shouldered dance insects are generally small in size, with the adult body length ranging from 1.8 mm to 2.8 mm, the male insect’s abdominal end is thick and the female insect is slender. Their larvae live under the ground cover, rocks or soil, and adults are terrestrial, mostly moving on the surface and ground of plants. Preying prey mainly includes psyllids, aphids, scale insects, mosquitoes, flies, mites and other important economic pests or health pests.

  Ma Fangzhou said that the new species of Rhopalosiphum discovered this time plays an important role in clarifying the insect resources of Rhopalosiphum, and at the same time, it is of great significance in the comprehensive management of pests by biological control and the study of indicator organisms for biodiversity and environmental assessment.

Experts in the process of heavy air pollution in Beijing, Tianjin and Hebei interpret the causes of pollution

  China Network November 13th According to the official Weibo news of the Ministry of Ecology and Environment, according to the latest forecast results of China National Environmental Monitoring Center, from November 13th to 15th, Beijing-Tianjin-Hebei and its surrounding areas and Fenwei Plain will be affected by unfavorable meteorological conditions, and a heavy air pollution process will occur. The National Joint Center for Prevention and Control of Air Pollution organized expert consultation in time, and invited Chai Fahe, the chief scientist of atmospheric environment of china environmental science Research Institute, to interpret the sources and causes of this pollution process.

  I. General situation

  Since November 12th, the meteorological conditions in Beijing-Tianjin-Hebei and its surrounding areas and Fenwei Plain have gradually deteriorated, and pollutants have accumulated slowly. At 0: 00 on the 12th, the concentration of PM2.5 in Anyang first reached hourly heavy pollution, and then the concentration of PM2.5 in Zhengzhou, Xinxiang, Xingtai and other cities reached hourly heavy pollution, and gradually developed northward. As of 22: 00 on the 12th, the highest hourly concentration of PM2.5 in the area was 206 μ g/m3, which appeared in Kaifeng (19: 00 on the 12th). The maximum hourly concentration of PM2.5 in Beijing reached 150 μ g/m3 (at 21: 00 on the 12th).

  According to the latest forecast results of China National Environmental Monitoring Center, from November 13th to 15th, Beijing-Tianjin-Hebei and its surrounding areas and Fenwei Plain will be affected by unfavorable meteorological conditions, and the air quality of some cities in Beijing, Tianjin, central and southern Hebei Province, eastern and southern Shanxi Province, western Shandong Province, northern Henan Province and Guanzhong area will reach serious pollution for two to three consecutive days, and some cities may have serious pollution. Beijing’s air quality was dominated by moderate to heavy pollution on the 13th, and it may reach heavy pollution on the 14th, and it may maintain heavy pollution on the morning of the 15th, and it is expected to improve around noon.

  Second, the cause analysis

  1. Meteorological conditions

  From the 12th, the near-surface of Beijing-Tianjin-Hebei and its surrounding areas turned to weak southerly winds, and the nighttime wind speed decreased, the humidity increased, and the atmospheric diffusion conditions deteriorated. In most cities, static stability, high humidity and inversion occurred, and pollutants gradually accumulated. Meteorological departments in various places have issued fog warnings respectively. On the night of the 12th, Beijing was affected by the superposition of the inversion temperature in the middle atmosphere and the high humidity near the ground, which was beneficial to the rapid transformation and moisture absorption growth of secondary particles and pushed up the concentration of PM2.5.

  2. Pollution discharge

  At present, the emission of air pollutants in the industrial and transportation fields is still at a high level, and the amount of various types of construction is extensive, and the control of dust is still not in place. At the same time, the northern region has entered the early winter season, the weather is getting colder, the urban built-up areas have started heating in winter, and rural areas have also started self-heating. The regional pollutant emissions have increased, and the air pollutant emissions have entered the highest season of the year.

  Third, early warning and emergency response

  In response to the pollution process from the 13th to 15th, the Ministry of Ecology and Environment has sent letters to the people’s governments of Beijing, Tianjin, Hebei, Shanxi, Shandong, Henan and Shaanxi provinces (cities), suggesting that all localities should start early warning of heavy pollution weather at corresponding levels according to the local air quality forecast and take emission reduction measures in advance to effectively reduce the impact of heavy pollution weather. As of 8: 00 on the 13th, 25 cities in the above-mentioned provinces and cities issued early warnings, 8 cities in Hebei Province and 6 cities in Henan Province issued orange warnings, and started Class II emergency response measures; Eleven other cities issued yellow warnings and launched Class III emergency response measures, including Beijing at 8: 00 on the 13th and Tianjin at 12: 00 on the 13th.

  According to the preliminary calculation, the emergency emission reduction measures taken for this heavy pollution process have reduced the emission of primary particulate matter, SO2, NOx, VOCs and other pollutants by about 10%-15%.

  Fourth, forecast and forecast

  According to the latest air quality forecast results of China National Environmental Monitoring Center in consultation with provincial monitoring centers in Beijing, Tianjin and Hebei and surrounding areas, around noon on November 15, the regional pollution process was slowly reduced due to the influence of cold air, and the pollution zone moved slowly to the south as a whole. The central area of Beijing, Tianjin and Hebei improved, and the southern part of Beijing, Tianjin and Hebei, the western part of Shandong and the northern part of Henan may maintain heavy pollution due to pollution transmission. It is expected that the pollution process will end on November 16.

  From November 16 to 18, due to the continuous influence of cold air, the diffusion conditions are favorable, and most areas in the region are mainly excellent, and some areas may be slightly polluted.

  It is estimated that the air quality in Beijing will improve around noon on November 15th, with good to light pollution as the main pollution throughout the day and excellent pollution from 16th to 18th.

Dry goods | Cross-border e-commerce VS differences in domestic e-commerce Operational articles

Dry goods | Cross-border e-commerce VS differences in domestic e-commerce Operational articles

Many companies that have made a fortune on e-commerce platforms have found that,The "record high" of platform data is actually the unprofitable prosperity of losing money and earning money..

The domestic competition is too fierce, and more people choose to swing the rudder.Sail the ship overseas.As a novice, when I first came into contact with the world of flowers and flowers abroad, did I have the feeling of going into the misty forest and longing for the guidance of the gods?

Today, this dry goods is dedicated to the bosses who entered the cross-border e-commerce. I hope all the bosses.Take fewer detours, jump less pits, and win a good start in one fell swoop.!

Selection method

Domestic selection

Havedirectionality, usually for customersRefined operational stratificationAccurate selection of products through activities.

Cross-border selection

Biased considerationSmall size, light weight, simple function and few after-sales problems.Products.

Before 2016, cross-border e-commerce products were basically from a domestic treasure or a Baba platform.

Now it’s even more challenging.Tap new market demand, control product quality and brand positioningAnd other factors, throughDeep positioning customer baseTo match related products.

one

Selection dimension

What do customers need?

Used in that scene

What is the purchasing power of the crowd?

Can the product bring high repurchase?

2

Product selection channel

You can go through seven channels, such asThird-party platform, social media, independent station, domestic channel, IP channel, SPY tool selection, American crowdfunding networkWait, finding good goods is the process of finding wealth ~

Stocking mode

Domestic e-commerce

Usually.Self-built factoryorLink factory channel, domestic warehouse stock delivery.

cross-border electricity commerce

There are many ways to stock up, and whether to stock up mainly depends on the operation mode, mainly includingDrop-shipping, mass distribution, boutique shopsThree kinds.

one

Drop-shipping mode

Also known as "one generation", merchants will haveStable supply chainchannelAnd the supplier helps it to ship overseas, without stocking, justAlways master the supply and inventory..

2

Spread goods in large quantities

That is, in the 1688 large-scale supply chain platform to find suitable products to place orders and be delivered by merchants.

three

Boutique shop

Large merchants usually build their own domestic warehouses or overseas warehouses, which need to be carried out because the products are branded or customized.Stock up in large quantities, the stocking volume is the average monthly sales.1.5 times.

The way they operate

Domestic e-commerce

bothThe underlying operational logic is different..

Domestic e-commerce focuses onStore operationMarketing promotion and brushing account for a large proportion.

The most remarkable feature is the marketing sense of "if you don’t buy, you will miss a hundred million" on its page.

cross-border electricity commerce

Focus on cross-border e-commerceBrand operationPay more attention to product quality and user experience (of course, it is also brushed abroad, but it is not so crazy).

Foreign e-commerce pages are mostly minimalist with pure white background.

Cross-border e-commerce is divided into third-party platforms and independent stations, and their operating skills and methods are quite different.

one

Third-party platform operation

Its operational core will change according to platform algorithm ranking, traffic, customer experience and performance management.

Platform algorithm determines the ranking of products.The ranking of products that meet the requirements of the algorithm will rise.

At the same time,The higher the ranking, the greater the product flow., generallyThe better the transformation effect is.This is consistent with the logic of domestic e-commerce, and the acquisition of platform public domain traffic is becoming more and more expensive.

2

Independent station operation

In addition to selecting products for independent station operation,Drainage is very important.

Generally speaking, a "mom-and-pop shop" needs itself.Master the core drainage skills of Facebook and Google.But now SaaS products are becoming more and more intelligent, and product selection and drainage can be solved through products.

mode of payment

Domestic e-commerce

The development of domestic e-commerce is very mature. Both Alipay and WeChat can be bound to credit card payment, and the process is relatively simple.

cross-border electricity commerce

Cross-border e-commerce payment involves cross-border capital flow. Whether it is PayPal, World First, Ocean payment, 2checkout, Stripe and other payment operators, the process needs to be divided intoreceive and payandsettle a foreign exchange accountTwo steps.

Third party platformandIndependent stationThe collection methods are also different.

one

Third party platform

The collection method is relatively simple, justFor payment operators with compliance operation licenses(such as PayPal, WF, Payoneer, Lianlian, Pingpong, etc.)As a collection and settlement tool and withdraw it to the company’s corporate account.Just do it.

2

Independent station

The payment method is similar to the above, but the independent station is built by the seller himself, so the collection will beConsider the mainstream payment methods of store customers.To set up.

Generally speaking, North American customers often use PayPal, while European customers are more accustomed to using credit cards, so you can set up foreign card acquiring tools such as Stripe, 2checkout, Ocean payment, Asiabill, etc.

Logistics mode

Domestic logistics

Domestic e-commerce logistics is in an oligopoly state, basicallyShunfeng+santong Yida.

Cross-border logistics

Cross-border e-commerce logistics is divided intoTouchengandTail course, methods and logistics partners have a wider choice, and according to the different national sites, they haveterritoriality.

Cross-border logistics types are mainly divided into:Self-delivery, overseas warehouse, third-party platform warehouse (such as Amazon FBA distribution).

Either way, it mainly depends on three factors: timeliness, cost and comprehensive customer experience.

one

Self-delivery

Most of them are concentrated as followsSmall package delivery, most of the channels used are China postal system or special line packets in a certain area.

2

Overseas warehouse

Mainly throughForecast the sales volume of the target marketandPrepare products to overseas warehouses in advance.(warehouses are generally provided by cooperative logistics providers), and can be provided after the store issues the order.Deliver goods from overseas warehouse to customer address., improve the timeliness.

three

Third-party platform warehouse

Prepare the products in advance toThird-party platform warehouseAfter the store issues the order,The third-party platform undertakes parcel delivery..

Collection cycle

Domestic e-commerce

Such as a treasure, the general account period is from the customer’s signing date.T+7God.

cross-border electricity commerce

Whether it is a platform or an independent station, the payment cycle is much longer than that in China.

one

Payment cycle of third-party platform

For example, Amazon’s delivery+payment time is generally30-45 daysSpecial circumstances will even be extended to60 daysIn the process, it may also involve customer complaints, returns and other issues.

2

Independent station payment cycle

It involves logistics delivery, arrival confirmation, risk control evaluation of collection platform accounts and cash withdrawal cycle. Therefore, the payment time cannot be generalized.

If it is a new PayPal account registered by a new seller, the risk control lending time may be extended, and the general extension time is21 daysAfter thawing, the time for applying for cash withdrawal and receiving the account isT+7 days.

The duration of the credit card payment part is longer, andDepends on the seller’s risk control levelGenerally, when there is no customer complaint or non-payment, the time after lending isT+15 days.

customer service

Domestic e-commerce

Whether it is a platform or a WeChat social e-commerce, the most basic requirements for customer service areConsultation second return.

cross-border electricity commerce

The main responsibility of cross-border e-commerce customer service is to maintain the account, and the questions raised by customers only need to beEmail reply within 24 hoursJust do it.

The difference in operation mode determinesBusiness model after starting a business.

In this part, cross-border e-commerce and domestic e-commerce put forward different requirements for the ability of entrepreneurial teams.

What kind of ability does your team have more? Or do you prefer to build a team with what ability?

(Source: Cross-border old guns)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author.

Do you know the origin and customs of the Dragon Boat Festival?

Recommended reading

List publicity → These candidates in Jiangxi are eligible for the examination! Delicious "blue" can’t stop. Are you ready for "berries"?

-DRAGON BOAT FESTIVAL-

Dragon boat festival

middle

country

pass

unite

festival

sun

The Dragon Boat Festival is in mid-summer, and it grows longer when it is clear.

Summer colors lean on green wormwood, and the dumplings are fragrant and fragrant.

Reading all over the world, "Zongzi" loves lakes and mountains.

Boating in the mountains and seas, zongqing is natural.

Zongye Piaoxiang May 5

Deep affection for the Dragon Boat Festival and common well-being

Dragon Boat Festival Ankang by Banzhou Lake

-DRAGON BOAT FESTIVAL

The origin of the Dragon Boat Festival

"The Dragon Boat Festival originated from the totem sacrifice held by the tribes who worshipped the dragon totem in ancient times. It was a festival founded by the ancestors to worship the dragon ancestors and pray for evil spirits. During the Warring States Period, the patriotic poet Qu Yuan threw himself into the Miluo River with a boulder on the Dragon Boat Festival, so later generations also took the Dragon Boat Festival as a festival to commemorate Qu Yuan."

Dragon boat festival custom

First, dragon boat race

Dragon boat race is the main custom of Dragon Boat Festival. According to legend, in ancient times, Chu people were reluctant to let Qu Yuan, a sage, die in the river. Many people rowed boats to catch up with the rescue, and then rowed dragon boats every May 5 to commemorate Qu Yuan.

Nowadays, dragon boat race has become one of the most important folk activities in China Dragon Boat Festival. Dragon boat rowing has a long history. It is a traditional folk water sports and entertainment project in China since ancient times. It is mostly held on festive festivals and is a multi-person collective rowing competition.

Second, eat zongzi

Legend has it that after Qu Yuan’s death, people put rice in bamboo tubes and threw it into the river in order not to damage his body. From then on, in order to show respect and memory for Qu Yuan, on this day, people put rice in bamboo tubes and threw it into the river to pay homage. This is the origin of the earliest zongzi "tube zongzi" in China.

Eating zongzi at the Dragon Boat Festival is a traditional custom of the Chinese nation since ancient times. It has a long history and various patterns. Zongzi was originally used to worship ancestors and gods. The custom of eating zongzi on the Dragon Boat Festival is popular in China, and spread to Korea, Japan and Southeast Asian countries.

Third, hang sachets

Dragon Boat Festival sachets, also known as sachets, sachets, purses, etc., are made of five-color silk thread and filled with Chinese herbal medicines and spices. Its manufacturing process has become a national intangible cultural heritage. Now it has become a unique folk art of the Dragon Boat Festival.

Fourth, tie colorful ropes

On the Dragon Boat Festival, when children wake up, their wrists and ankles have been tied with "five-colored ropes" woven with colorful silk threads. Adults say that if they are tied, they will not be invaded by all diseases. After the first rain after the Dragon Boat Festival, cut off the five-color rope and let the rain wash away, and the disaster will be taken away with it.

With regard to the five-color line, the customs in different places are similar. Some of them are tied with five-color silk, or hung at the door, or worn by children’s necks, or tied by children’s arms, or hung in bed curtains, cradles, etc., which is said to avoid disasters, protect health and prolong life.

Five, hanging mugwort leaves

A folk proverb says, "Willows are inserted in Qingming Festival, and Ai is inserted in Dragon Boat Festival". People think that May is a poisonous month, and the fifth day is a poisonous day. Every May, it is the time when Artemisia argyi is mature and has the best medicinal properties, so people have to pick Artemisia argyi in the wild during the Dragon Boat Festival. Acorus calamus and Artemisia argyi leaves are hung in front of the door and eaves to prevent plague and avoid disaster, and hung on the door and bedside to avoid evil spirits.

Six, eat duck eggs

In addition to commemorating Qu Yuan, the Dragon Boat Festival is to avoid five poisons, namely snakes, centipedes, spiders, geckos and scorpions. People use five kinds of red dishes to symbolize the blood of the five poisons. When eating these dishes, they are roast duck, amaranth, duck eggs with red oil, lobster and realgar wine. Therefore, eating duck eggs on the Dragon Boat Festival has a certain color to ward off evil spirits. From a scientific point of view, eating duck eggs is to preserve health and dispel summer heat.

Seven, drink realgar wine

It is said that drinking realgar wine can ward off the five poisons. The custom of drinking Pu wine and realgar wine has been circulating for a long time. After soaking in wine, people use Acorus calamus and Aipeng to dip in the corners of walls, doors and windows, under the bed, etc., and then use wine to coat the ears, nose and navel of children to ward off poisonous insects. From the health point of view, realgar can be disinfected by adding water and wine indoors, and drinking Pu wine is also quite beneficial.

Original title: "Do you know the origin and customs of the Dragon Boat Festival? 》

Read the original text

Daishan, CEO of Taotian Group: Co-branded merchants, deepening the China market.

  At the press conference of 2023 Tmall in double 11 held on October 20th, Daishan, CEO of Taotian Group, said that the scale of online consumption will be further expanded in the future, and Taobao Tmall will move from thousands of people to hundreds of millions of people, better matching the needs of each consumer, allowing businesses willing to create consumer value to grow up, leading consumption together, and deepening the China market.

  Dai Shan believes that there is still a lot of room for growth in the domestic big market, huge room for upgrading the domestic manufacturing capacity, and sufficient consumer demand, which determines that the China market is still strong and the growth potential is more certain. Taobao Tmall will firmly deepen the China market and join hands with brand merchants to provide consumers with better product value and consumption experience.

  The reporter learned from the meeting that in 2023, Tmall double 11 will be officially opened at 8: 00 pm on October 24, and it is expected that 1 billion consumers will participate, and over 80 million hot-selling goods will achieve the lowest price in the whole year. The much-anticipated "Cat Night" will also return, and the festive atmosphere will be stronger than in previous years.

  Bosideng, Bee Flower, Laoganma, Tianfu Coke and other well-known domestic brands have already prepared the goods of Tmall double 11, ready for the biggest business growth in a year. Tmall not only relaxed the restrictions on the number of products registered by new brands and small and medium-sized businesses for the first time, but also increased the subsidies and incentives of real money. This year, it will also be the double 11 with the largest participation of new brands, new businesses and small and medium-sized businesses.

  In response to the demands of consumers and businesses, this year Tmall double 11 has further simplified its gameplay, increased its official subsidies, and increased public welfare entrances such as "shopping for convenience", thus truly becoming a simpler, more affordable, happier and warmer double 11.

  In order to make consumers buy more cheaply and better, this year, on the basis of the previous cross-store full reduction, Tmall double 11 launched a large-scale official direct reduction and vertical reduction, and invested the largest official red envelopes and coupons in history. Consumers can buy more favorable products and enjoy the service of "low price on the whole network" and "official reduction".

  For consumers who like to buy furniture, home appliances and other big items in double 11, Tmall double 11 will provide 88VIP coupons to help consumers save money by buying big items. For users who like live shopping, this year Taobao Live will take the lead in sending a 1 billion yuan red envelope in the live broadcast room, and the minimum discount for a limited time will drop, bringing consumers a double 11 full of surprises.

  In order to enable businesses to achieve business explosion in double 11’s consumption season, Taobao Tmall focuses on supporting businesses to do comprehensive optimization in terms of users, goods, content and services, so that user growth can become the engine of business growth for businesses, and businesses can have business not only during the peak consumption period in double 11, but also in daily life.

  This year, Tmall double 11 will be the double 11 with the largest participation of new brands, new businesses and small and medium-sized businesses. To this end, not only did the restrictions on the number of products registered by new brands and small and medium-sized businesses be relaxed for the first time, but also the subsidies and incentives of real money were increased. During the period of double 11, new businesses will have the opportunity to receive a large promotion subsidy of 19,500 yuan, while new brands can enjoy measures such as category expansion, custody services, freight insurance subsidies, financial rights and interests support, etc., thus reducing the pressure on funds and stocking, and bringing businesses a better double 11.

  Domestic brands such as Bosideng, Brewmaster. com, Bee Flower, Laoganma and Tianfu Coke have long felt the enthusiasm of consumers to participate in double 11. Brewmaster. com and Tmall jointly built the "Brewmaster Liangge" live broadcast room, which achieved a breakthrough from 0 to 100 million in three months. From "cooking tea around the stove" to "cooking wine with green plums", from China ingredients to Chinese nourishment, from Hanfu to horse-faced skirts, young people who love traditional culture will drive a new round of explosion and growth of domestic products in double 11.

  Since the beginning of this year, Taobao Tmall has intensively introduced business support measures to simplify the store opening process, cancel the store opening deposit, increase the traffic promotion subsidy, logistics delivery subsidy, optimize the business environment, and help small and medium-sized businesses, especially small and micro enterprises, to start businesses better. In this double 11, Taobao Tmall will also launch 10 free AI tools for merchants to help them operate digitally, and enhance the consumer experience through the AI intelligent assistant "Taobao Ask".

  The data shows that in the third quarter of this year, the number of new brands entering Tmall reached a new high, up 105% year-on-year, of which 42% were self-owned brands founded by factories in China manufacturing industry belt; Among the new merchants who settled in Taobao, after 00, the proportion exceeded 90 for the first time, and Taobao became the preferred platform for young people to start businesses.

  At the same time, the income index of small and medium-sized businesses on Taobao rose for two consecutive quarters, and the business situation continued to improve.

  This year, Tmall double 11 is also a warmer double 11. More goods have been added to the "charity baby". When consumers place an order for these goods, the backstage will automatically donate to the charity project according to the donation amount set by the merchants. During the period of double 11, Taobao will also upgrade the "buy one thing conveniently" to "buy one thing conveniently" for the first time, so that more goods of public welfare treasures, agricultural products and disabled shops can be seen by consumers and they can place orders conveniently. At the same time, consumers will be encouraged to share public welfare projects, so that goodwill can be seen and passed on by more people.

  During the period of double 11, it coincides with the Double Ninth Festival. After giving 50,000 elderly people nationwide yellow handrails last year, Tmall double 11 will also launch the "Yellow Handrails 2.0 Plan" this year, and jointly donate home cameras to the society to provide a real-time care for empty nesters and elderly people living alone. Taobao will also join hands with the China Foundation for the Development of the Cause for the Aged to jointly launch the "Old Baby on the New" public welfare program, and put up teaching videos on Taobao on skills such as knitting, flower arranging skills and raising pigeons to pay attention to the spiritual life of the elderly.

  "We always believe that technology creates new businesses." Dai Shan said that Taobao Tmall will unite with all brands and businesses with R&D, design, manufacturing and excellent brand power, continue to make long-term investment in brands, new products and users, and contribute to helping the elderly, farmers and the disabled, encouraging and conveying the happiness of helping others.