Manager lei! Didn’t you say that you lost money to sell cars? Gross profit margin exceeds Tesla’s.
Lei Jun, undoubtedly the great online celebrity.
Last week, I appeared at the Guangzhou Auto Show, and the booth of Xiaomi Automobile had to queue up.
This afternoon, Lei Jun officially announced in Weibo that Xiaomi SU7 delivered over 100,000 units, fulfilling the annual target ahead of schedule.
Even more frightening, I want to tell you:
The gross profit margin of Xiaomi qi’c has reached 17.1%.
What about selling cars at a loss?
You see, Xiaomi Automobile has released its latest third-quarter financial report.
The gross profit margin of Xiaomi Automobile reached a new high, reaching 17.1%, and it was still 15.4% in the second quarter.
Think of JD.COM founder Liu Qiangdong that sentence:
"Don’t compete with Lei Jun in marketing. We can’t compete with him. He is not an ordinary person."
Do you know how exaggerated this is?
In the third quarter, Tesla’s gross profit margin was 16.4% (only counting the gross profit margin of automobile sales, mainly relying on the energy sector to make money).
Extreme krypton is 15.7%.
(Wei Lai and Tucki have not released Q3 data yet)
Hengchi Automobile has never made any money at all.
In a short time, Xiaomi has surpassed Tesla and Krypton.
Xiaomi said that there are two reasons for the increase in gross profit margin:
1. The delivery ratio of high version SU7 increased.The revenue of Xiaomi Automobile increased by 52% compared with last quarter.
According to the data released by Xiaomi, a total of 39,790 SU7s were delivered in the third quarter.
Car revenue was 9.5 billion, equivalent to an average selling price of 238,650 yuan per car, an increase from last quarter.
The cost of cars is 8.037 billion, which is equivalent to an average cost of 201.98 million per car.
In other words, every time Lei Jun sells a car, the gross profit is 36,700 yuan.
What about building a car at a loss?
2. The price of automobile core parts and the unit manufacturing cost are reduced.
The premium of the higher version of SU7 is also relatively high.
In the third quarter, the price of automobile core parts dropped, which reduced the profit of suppliers and increased the income of Xiaomi Automobile.
However, if other expenses are counted, Xiaomi Automobile is still making a car at a loss.
According to the latest financial report, the adjusted net loss of innovative businesses such as Xiaomi Smart Electric Vehicle is 1.5 billion yuan.
It can be referenced that Q1 has a net loss of 2.3 billion and Q2 has a net loss of 1.8 billion.
The losses are getting smaller and smaller.
When Faramie comes out, it is estimated that he will start making money.
What’s wrong with Xiaomi’s financial report?
That is, Xiaomi’s revenue in the third quarter was mainly boosted by the mainland, and the proportion of overseas income declined.
The proportion of income from Chinese mainland increased to 56.6%, while that from Indian and European countries decreased to 43.4%.
To the cat’s surprise, the shipment of Xiaomi air conditioner still increased by 55% in the third quarter, with a shipment of 1.7 million units.
I don’t know if I’m nervous with Gree.
Finally, let’s talk about the employees’ situation. Xiaomi’s per capita salary is not low, but it was also reduced in the third quarter.
Compared with the end of June, in the third quarter, the mainland and India increased by 4,499 and 33 employees respectively.
42,000 millet workers, with an average monthly salary of 45,200, a decrease of 2,800 yuan compared with the previous quarter.
Slight drop, not much drop, 5.8% pay cut.
With so many entrepreneurs who build cars across borders, Lei Jun can be regarded as a popular fried chicken.
Look at Evergrande, Baoneng and Weimar, and then look at the recent capital chain crisis of Hechuang and Nezha.
On the contrary, Xiaomi not only failed to take the main business of selling mobile phones, but also gained a wave of traffic in the car circle.
What do you think of Xiaomi’s future?
Pay attention to the wealth cat, we continue to pay attention ~
————
-dividing line—