It is not a long-term solution to declare chicken feathers all over the place by ＂running water＂

In 2023, the summer vacation was a record-breaking, with all kinds of film and television dramas being overwhelmed, and movies were also fought by immortals. Before, Three Wan Li in Chang ‘an was turned over by many stars Amway, and after that, it was turned over by the wonderful headwind of octagonal cage. Recently, the most popular film is "The First Part of Gods" directed by Wu Ershan.

"Feng Shen" is adapted from the well-known "Feng Shen Romance". Before that, it was not without directors trying to remake this story, but all of them ended badly, and only odd actors dressed up in circles. Part of the reason is that the original itself has many problems, and it is always easy to overturn when it is adapted, which also leads to the repeated "wolf coming" and makes netizens feel "upset" about this story.

Director Wu Ershan filmed the trilogy "Feng Shen" in the way of "Three continuous shooting". I have to say that this move is really high. In addition to improving efficiency and saving landscaping costs, it also firmly grasps the psychology of the audience to eat the same lineup. From the film, it is not difficult to see that the director has spent a lot of time on actor training, landscaping and post-production, taking into account the quality of the film.

Before the screening, there were many conjectures about the relationship between "da ji × King". After all, the corner of da ji is a femme fatale widely recognized by the public. Surprisingly, director Wu Ershan turned da ji’s active confusion into the ambition to repay the king. This "intimate hakimi" setting not only poked many people’s cute spots, but also took the opportunity to stabilize a group of female audiences. Na Ran’s fox looks even worse after makeup, and she really stepped out of the circle of "beauty" to play the "fox demon".

Wu Ershan’s handling of the corner of Yin Shou is even more amazing. It is not difficult to see that Zhou Wang is a big villain in the original work, and it is well known that villains are grindstones in front of the leading group. In this film, the director corrected the image of Yin Shou, a tall, handsome, ambitious and dormant dynasty ruler, and also spent a lot of pen and ink to describe his psychological changes. Under teacher ChristianRandPhillips’s interpretation, although Yin Shou’s cruel and tyrannical ethics looks really "emotional", the fuller characters also make a lot of logic more self-consistent.

Whether it is an objective analysis or just watching the score of Douban 7.8, this film is undoubtedly a success. This is the honor that three continuous shooting films and several years of heavy-hearted shooting deserve. But at the same time, it also brings a fatal drawback to the film. The time, energy and money cost of filming are too high, which leads to the announcement of "Feng Shen" before and after the screening.

In the early stage, the publicity depended on the director’s "investment of 3 billion yuan, and it will take ten years to pay off the debt if it is not successful" and "if the first box office is not ideal, there may be no two or three films". The effect brought by this announcement is obviously polarized. Fans with brain fever even reached the level of six brushes, and some fans said that "I thought the movie was good, but the moral kidnapping appeal to watch movies was really low."

Up to now, the word-of-mouth of "Feng Shen" has been played out, but the announcement is still not focused, and every day, there is no focus. Because the audience danced with hakimi’s stalks, they took advantage of the trend to market, but the hot stalks were mostly used for second creation, and the marketing effect was average.

I also saw that everyone was attracted by the proton group to release training schedules, shoot tidbits, and interact with roadshows. From the BG direction of the former "The King and His hakimi" to the BL direction of "the suburbs are well developed". Nowadays, not only has it not attracted a large number of new audiences, but even the original audience has begun to split and quarrel.

Since the release of Amway, a large number of viewers have spared no effort in various platforms. The interactive volume of Weibo’s topic of "deifying tap water" has been increasing, and the reading volume has exceeded 60 million.

It is not difficult to see that under the influence of the official moral kidnapping propaganda, a large part of netizens’ efforts in Amway are "afraid of not seeing the last two films" But the official can’t move it, just like the outside world is tottering and I am standing still.

In all fairness, the emotions of netizens are actually very uncontrollable, and the spontaneous Amway after watching movies can only be regarded as icing on the cake. If netizens make great efforts to publicize, but the publicity takes the opportunity to sell badly on the whole network, how long can this kind of "moral kidnapping" bring about compassion? The audience’s suggestions should be properly listened to. It is not a long-term solution to rely solely on "tap water" Amway. Excessive selling will only lead to the opposite effect.

At present, the box office of Fengshen is only over 1.3 billion, which is less than half of the target of 3 billion, and the total box office based on the daily box office forecast in recent days is less than 2.5 billion. However, the next release of Meg 2 has Jason Wu, and "Put all your eggs in one basket" is a hot topic. These two films, which were expected by the whole network as soon as they were announced, are bound to affect the box office of Feng Shen. When these two films are released, it will be difficult for Feng Shen to sprint again.