IPhone 16 Pro, big price reduction

The "618" e-commerce promotion is about to begin, and Apple’s mobile phone is the first to cut prices.

On May 11th, Tmall announced that the official flagship store of Apple Store, the iPhone 16 Pro 128GB version, sold for 5999 yuan, with a discount of 2000 yuan. Add 500 yuan’s "national supplement" and the price is 5499 yuan. At around 18: 00 today, china securities journal CSI Taurus reporter noticed that the official flagship store iPhone 16 Pro 128GB version of Tmall Apple Store showed that it was sold out.

"Apple Store official flagship store" is an online store opened by Apple on Tmall platform. According to the news released by Tmall, the official flagship store of Apple Store will promote the iPhone 16 Pro again at 8 pm on May 16th.

In addition, on May 11th, the self-operated flagship store of Apple products in JD.COM showed that Apple products were on sale at reduced prices. After the iPhone 16 Pro is superimposed with the "national supplement", the hand price starts at 5499 yuan. Among them, the price of the iPhone 16 Pro 128GB version was reduced by 2,000 yuan, superimposed with the "national subsidy" discount in 500 yuan, and the hand price was 5,499 yuan; IPhone 16 Pro 256GB version has a price reduction of 1,400 yuan, superimposed with 300 yuan coupons, and the hand price starts at 7,299 yuan; IPhone 16 Pro Max 256GB version was reduced by 1400 yuan, and the price was 8199 yuan when 400 yuan coupons were added.

Analysts believe that Apple Tmall’s self-operated flagship store and JD.COM’s self-operated flagship store have reduced the price of iPhone 16 Pro products, indicating that Apple’s mobile phone is currently facing certain sales pressure. According to research institute IDC data, in the first quarter of 2025, the iPhone shipped 9.8 million units in the smart phone market in China, down 9% year-on-year; The market share is 13.7%, ranking fifth. Apple is the only manufacturer among the top five brands whose shipments have declined. IDC believes that Apple is still undergoing channel adjustment, which makes it difficult to improve its market performance, and Apple may face greater pressure in the China market.