＂Friends＂ is staged in the car circle, and it is more necessary to ＂know each other＂ when building a car.
Sheldon once said in "The Big Bang Theory", "Friends are like toilet paper. It’s right to keep a few more rolls under the sink." Indeed, life is not a big explosion, but a friendship in plain life, and so is it in the automobile circle.
On April 7th, Xiong Yi and Huo Jing, who had struggled for Nissan for many years, met and went to the new battlefield-Baowo Automobile. Coincidentally, Yang Song, who just became the chief operating officer and general manager of the sales company of Baowo Automobile Group at the beginning of 2018, also served as the deputy director of the marketing headquarters of Dongfeng Nissan. It can be said that the three old partners of Nissan Automobile met again in Baowo Automobile.
In fact, such a story in the car circle is not accidental. In China’s automobile industry, there are many old partners like Yang Song, Xiong Yi and Huo Jing who meet again, or good partners who have worked together for many years. Nowadays, these new car-making forces in the automobile circle are in full swing. In these waves that are not far from the public eye, a considerable number of "old friends" in the automobile circle meet again and go to the new battlefield of car-making. In this huge wave of opportunities and risks, they are good at dancing and re-enter the center of the China automobile industry stage.
"Nissan Department" marketing team joined Baowo collectively.
▲ Former Deputy Minister of Dongfeng Nissan Market Sales Headquarters, nowYang Song, Chief Operating Officer and General Manager of Baowo Automobile Group
Before leaving Dongfeng Nissan, Yang Song’s Title was the deputy director of Dongfeng Nissan’s marketing headquarters. During his performance, he brought a series of innovative marketing methods that had been immersed in the FMCG industry for many years, which enabled Dongfeng Nissan to experience a surge in sales under its marketing system: it increased by 40% every year for three years until it sold nearly 1 million vehicles annually.
▲ Xiong Yi, former deputy general manager of Dongfeng Nissan Marketing and now executive deputy general manager of Baowo Automobile Group Marketing Company.
Similar to Yang Song, Xiong Yi was once one of the youngest ministers in the marketing system of Dongfeng Nissan, and also the youngest executive in the joint venture section of Dongfeng Motor Corporation Group. During Dongfeng Nissan’s tenure as the marketing minister, Xiong Yi keenly grasped the trend of younger consumption and innovated marketing measures, which made the sales volume of the company increase continuously from 2012.
As the saying goes, "Life is about knowing each other." Perhaps they have many years of similar work experience in Dongfeng Nissan, grew up under the same system, or have long been good partners in marketing for many years, which drives them to reunite with their "bosom friends" in today’s changing auto market and go hand in hand.
SAIC executives once again assembled Aichi Automobile.
▲ Fu Qiang, former President and CEO of Volvo Car (China) Sales Co., Ltd. and current CEO of Aichi Automobile.
Fu Qiang entered the automobile industry in 1989, and has rich experience in the automobile industry for nearly 30 years. He has served as deputy general manager of brand sales of FAW-Volkswagen Audi and executive deputy director of brand marketing division of Shanghai Volkswagen Skoda, and can be regarded as a pioneer in leading these two automobile brands into China. At the same time, he also manipulated the reform of Mercedes-Benz’s marketing system in China, led the team to make great contributions to the development of Volvo’s brand and sales, and made the China market grow into the mainstay of Volvo’s global brand revival.
▲ Gu Feng, CFO, co-founder and CEO of SAIC Motor.
Similar to Fu Qiang’s many years’ experience in the automobile industry, Gu Feng has accumulated nearly 20 years’ experience in the automobile industry. However, he was born in the finance department, and his advantages are just complementary to Fu Qiang’s. During SAIC’s career, Gu Feng served as the deputy manager of the finance department of Shanghai Automotive Industry (Group) Corporation, the deputy manager of the finance department of Shanghai Automotive Group Co., Ltd., the executive director of the capital operation department, the financial director and the executive director of the capital operation department, and participated in the establishment of Shanghai General Financial System all the time.
Two leaders who played an important role in SAIC, turned around and regrouped together to go all out for a brand-new brand.
"Old Chery" reunited with Hezhong New Energy
▲ Fang Yunzhou, founder of Hezhong Automobile and vice chairman of Zhejiang Hezhong New Energy Automobile Co., Ltd.
Among the new car-making forces in China, there are not many topics about United Auto. Until recently, the news that Nezha Auto sponsored Super League Huaxia Happiness made Hezhong Auto really enter the public eye. Fang Yunzhou, the founder of Hezhong Automobile and the vice chairman of Zhejiang Hezhong New Energy Automobile Co., Ltd., was "starting a business in the sea" in the position of vice president of Chery New Energy Automobile Co., Ltd. in early 2014. Fang Yunzhou’s idea of establishing Hezhong new energy vehicle was born from the experience accumulated when he officially worked in Chery.
▲ Zhang Yong, former vice president of BAIC New Energy and current president of Hezhong New Energy Vehicle.
Coincidentally, Huang Zhaogen, the general manager of the marketing center of Kaiyi Automobile Co., Ltd., an executive of Chery Department, also joined Hezhong New Energy in a low-key manner. At the same time, Zhang Yong, the former deputy general manager of BAIC New Energy, joined Hezhong New Energy in February this year. Perhaps everyone knows that Zhang Yong came out of BAIC New Energy, but he didn’t know that he also served as the deputy general manager of Chery New Energy Company from 2010 to 2014.
Corresponding to the change of the team, it is the promotion rhythm of the production model of Hezhong Automobile. The latest news shows that in the first half of next year, Hezhong Automobile will officially release the brand strategy and product development plan of Hezhong New Energy, and the first product will be officially mass-produced and listed in the middle of the year. Prior to this, Hezhong Automobile was still "low-key".
SAIC Volkswagen Daxie "Group CP" to build an electric coffee car
▲ Zhang Hailiang, former vice president of SAIC and chairman of electric coffee car.
From the vice president of SAIC to the establishment of electric coffee car in the field of internet car making, Zhang Hailiang entered Shanghai Volkswagen after graduating from university, and achieved the position of director and general manager of Shanghai Volkswagen Automobile Co., Ltd. from supply, logistics, planning, product engineering, personnel and administrative management. He has walked almost all the roads that an autobot can walk in the traditional automobile manufacturing industry, and also has the ability to take charge of any link in the automobile industry chain.
▲ Executive Director of the former SAIC Volkswagen brand, nowXiang Dongping, chief marketing officer of electric coffee automobile
The talents he recruited for his new team also came from traditional car companies, among which Xiang Dongping was the executive director of SAIC Volkswagen brand. He also served Shanghai Volkswagen for more than 20 years, and was responsible for mass brand marketing, sales and online after-sales in Shanghai Volkswagen. He also served as the sales director of Skoda, which promoted the rapid growth of Skoda sales from 60,000 to 200,000 vehicles.
Although Zhang Hailiang and Xiang Dongping, the good partners, have been regarded as experienced bosses in the automobile circle, they still face problems such as production qualification, financing, self-built factories, marketing and so on, which will become great challenges for them to choose a new force to build cars and start all over again.
The seemingly "cold" automobile circle, in fact, many old partners who have worked in the automobile industry for many years have already had a tacit understanding for many years in their work, which has already surpassed the working partnership and has many years of brotherhood.
People often say: "When it comes to alumni, there will be an inexplicable sense of intimacy." In fact, the same is true of former "comrades-in-arms", especially the partners who have fought side by side in the same company for many years, and they already have an unparalleled tacit understanding. On this basis, they will regroup and may have different chemical reactions.
Reversal and collision, pains and gains, gains and losses and bitter pleasures ….. These may be the only way for autobots to grow from youth to maturity, but along the way, there will be many new and old partners fighting side by side and going hand in hand. At the same time, China’s automobile industry is now the collective upward trend of China’s own brands, while the emerging new car-making forces constantly subvert the tradition.
In the face of great changes in the automobile industry, the attitude of enterprise development and personal growth is different. Under the flood of market and enterprise system, people are like fireflies, and it is difficult to trace them. For individuals, it is not only a personal career choice, but also an era choice for the development of the automobile industry in China.