Daishan, CEO of Taotian Group： Co-branded merchants, deepening the China market.

　　At the press conference of 2023 Tmall in double 11 held on October 20th, Daishan, CEO of Taotian Group, said that the scale of online consumption will be further expanded in the future, and Taobao Tmall will move from thousands of people to hundreds of millions of people, better matching the needs of each consumer, allowing businesses willing to create consumer value to grow up, leading consumption together, and deepening the China market.

　　Dai Shan believes that there is still a lot of room for growth in the domestic big market, huge room for upgrading the domestic manufacturing capacity, and sufficient consumer demand, which determines that the China market is still strong and the growth potential is more certain. Taobao Tmall will firmly deepen the China market and join hands with brand merchants to provide consumers with better product value and consumption experience.

　　The reporter learned from the meeting that in 2023, Tmall double 11 will be officially opened at 8: 00 pm on October 24, and it is expected that 1 billion consumers will participate, and over 80 million hot-selling goods will achieve the lowest price in the whole year. The much-anticipated "Cat Night" will also return, and the festive atmosphere will be stronger than in previous years.

　　Bosideng, Bee Flower, Laoganma, Tianfu Coke and other well-known domestic brands have already prepared the goods of Tmall double 11, ready for the biggest business growth in a year. Tmall not only relaxed the restrictions on the number of products registered by new brands and small and medium-sized businesses for the first time, but also increased the subsidies and incentives of real money. This year, it will also be the double 11 with the largest participation of new brands, new businesses and small and medium-sized businesses.

　　In response to the demands of consumers and businesses, this year Tmall double 11 has further simplified its gameplay, increased its official subsidies, and increased public welfare entrances such as "shopping for convenience", thus truly becoming a simpler, more affordable, happier and warmer double 11.

　　In order to make consumers buy more cheaply and better, this year, on the basis of the previous cross-store full reduction, Tmall double 11 launched a large-scale official direct reduction and vertical reduction, and invested the largest official red envelopes and coupons in history. Consumers can buy more favorable products and enjoy the service of "low price on the whole network" and "official reduction".

　　For consumers who like to buy furniture, home appliances and other big items in double 11, Tmall double 11 will provide 88VIP coupons to help consumers save money by buying big items. For users who like live shopping, this year Taobao Live will take the lead in sending a 1 billion yuan red envelope in the live broadcast room, and the minimum discount for a limited time will drop, bringing consumers a double 11 full of surprises.

　　In order to enable businesses to achieve business explosion in double 11’s consumption season, Taobao Tmall focuses on supporting businesses to do comprehensive optimization in terms of users, goods, content and services, so that user growth can become the engine of business growth for businesses, and businesses can have business not only during the peak consumption period in double 11, but also in daily life.

　　This year, Tmall double 11 will be the double 11 with the largest participation of new brands, new businesses and small and medium-sized businesses. To this end, not only did the restrictions on the number of products registered by new brands and small and medium-sized businesses be relaxed for the first time, but also the subsidies and incentives of real money were increased. During the period of double 11, new businesses will have the opportunity to receive a large promotion subsidy of 19,500 yuan, while new brands can enjoy measures such as category expansion, custody services, freight insurance subsidies, financial rights and interests support, etc., thus reducing the pressure on funds and stocking, and bringing businesses a better double 11.

　　Domestic brands such as Bosideng, Brewmaster. com, Bee Flower, Laoganma and Tianfu Coke have long felt the enthusiasm of consumers to participate in double 11. Brewmaster. com and Tmall jointly built the "Brewmaster Liangge" live broadcast room, which achieved a breakthrough from 0 to 100 million in three months. From "cooking tea around the stove" to "cooking wine with green plums", from China ingredients to Chinese nourishment, from Hanfu to horse-faced skirts, young people who love traditional culture will drive a new round of explosion and growth of domestic products in double 11.

　　Since the beginning of this year, Taobao Tmall has intensively introduced business support measures to simplify the store opening process, cancel the store opening deposit, increase the traffic promotion subsidy, logistics delivery subsidy, optimize the business environment, and help small and medium-sized businesses, especially small and micro enterprises, to start businesses better. In this double 11, Taobao Tmall will also launch 10 free AI tools for merchants to help them operate digitally, and enhance the consumer experience through the AI intelligent assistant "Taobao Ask".

　　The data shows that in the third quarter of this year, the number of new brands entering Tmall reached a new high, up 105% year-on-year, of which 42% were self-owned brands founded by factories in China manufacturing industry belt; Among the new merchants who settled in Taobao, after 00, the proportion exceeded 90 for the first time, and Taobao became the preferred platform for young people to start businesses.

　　At the same time, the income index of small and medium-sized businesses on Taobao rose for two consecutive quarters, and the business situation continued to improve.

　　This year, Tmall double 11 is also a warmer double 11. More goods have been added to the "charity baby". When consumers place an order for these goods, the backstage will automatically donate to the charity project according to the donation amount set by the merchants. During the period of double 11, Taobao will also upgrade the "buy one thing conveniently" to "buy one thing conveniently" for the first time, so that more goods of public welfare treasures, agricultural products and disabled shops can be seen by consumers and they can place orders conveniently. At the same time, consumers will be encouraged to share public welfare projects, so that goodwill can be seen and passed on by more people.

　　During the period of double 11, it coincides with the Double Ninth Festival. After giving 50,000 elderly people nationwide yellow handrails last year, Tmall double 11 will also launch the "Yellow Handrails 2.0 Plan" this year, and jointly donate home cameras to the society to provide a real-time care for empty nesters and elderly people living alone. Taobao will also join hands with the China Foundation for the Development of the Cause for the Aged to jointly launch the "Old Baby on the New" public welfare program, and put up teaching videos on Taobao on skills such as knitting, flower arranging skills and raising pigeons to pay attention to the spiritual life of the elderly.

　　"We always believe that technology creates new businesses." Dai Shan said that Taobao Tmall will unite with all brands and businesses with R&D, design, manufacturing and excellent brand power, continue to make long-term investment in brands, new products and users, and contribute to helping the elderly, farmers and the disabled, encouraging and conveying the happiness of helping others.