How to start the drama comprehensive market in 2024 when the ＂flowers＂ are exhausted？

Wen | Ruopu

Blossoms Shanghai, which was launched with high fever at the end of the year, drew a satisfactory conclusion for the entertainment market in 2023, and also made the public have new expectations and pursuits for the audio-visual content in the new year. In this context, how does the entertainment market arrange its troops in content to meet the higher needs of users? Here, I read the comprehensive map of the drama in January, from which I can also find some new industry trends.

Blossoms Shanghai, who focused on Shanghai’s development wave in the 1990s, just finished, followed by "Years Like Songs", which focused on the economic wave in the 1990s, and "Love for a long time", which was set in the 1990s and told the story of seven only children in the North Aerospace Family Courtyard, which presented the humanistic features from different perspectives in the 1990s. Judging from the current broadcast effect, the former scored 8.5 points, which is a rare word-of-mouth drama, while the latter has a good popularity.

Returning to the reality level, the urban theme characterized by differentiated painting styles and concentrated layout is still the main support of the drama market in January. From the urban drama "You also have today" and "There are many stories in a small town", to the inspirational cure "If running is my life", and then to "Our Translator" featuring "double A", we can enrich the content layout of realistic dramas with diverse plot styles, and at the same time avoid users’ aesthetic fatigue.

The final result is gratifying-"If running is my passion for life" broke 8500 in the iQiyi station, and "Our Translator" broadcast by the network ranked first in the ratings list of csm71 Satellite TV Golden Theater TV series for many times.　 　

Xianxia circuit was contracted by IP of "Legend of the Sword and the Chivalrous Man" series. Specifically, there are three series of fairy sword works, namely, Pray for the Present (adapted from the domestic stand-alone game Legend of the Fairy Sword and the Chivalrous Man 6) and Fairy Sword 4, which were launched on Tencent Video and iQiyi respectively, and three series of fairy sword works, Legend of the Fairy Sword and the Chivalrous Man, chinese paladin 3 and Fairy Sword Clouds, were broadcast free of charge in Youku within a limited time, which constituted "Fairy Four, Fairy Six Fight, Fairy" This new and old Xianjian IP has attracted many loyal fans to follow the drama, and the final evaluation is mixed. It remains to be seen who will laugh at the end.

Take different drama elements as the incision, and innovate the opening way of suspense drama. Or featuring the fantasy of ancient costumes, The Apocalypse combines the ancient fantasy book Shan Hai Jing with the western Cthulhu culture to refresh the public’s understanding of Chinese suspense dramas; Or taking the investigation of a single case as the main line, the suspense criminal investigation drama "Black Soil Silent" was called the Northeast version of The Knockout by fans, which became another footnote of the Northeast film and television drama; Or take the once-popular infinite flow as the plot fulcrum, 19th Floor tells the story that college students such as Chun Yu and others are involved in the game named 19th Floor with a suspenseful and adventurous style.

In addition, there are dramas with different themes, such as the anti-US aid Korea drama "Reconnaissance Hero" and the romantic drama "The Past" of the Republic of China, which are also popular on the TV platform, and also have good attention among the target audience.

Under the shadow of Blossoms Shanghai’s afterheat, the drama market in January started with high-quality dramas such as "The Years of Great Rivers are Like Songs" and "Black Soil is Silent". From the current point of view, although there is still room for improvement in terms of content reputation and popularity, it is fortunate that there are a variety of drama types and the basic calculation of the overall market is stable, as The Knockout did at the beginning of last year. Perhaps, for the platform, the next "Flowers" and "Hurricane" are already on the way.

Looking back at the variety market in January, the satellite TV platform is mainly based on the classic N-generation programs, such as Southeast Satellite TV, Jiangsu Satellite TV, Hunan Satellite TV and Beijing Radio and Television Station, which respectively launched the talk show "One Day in Luyu" in the 12th season, the brain sports reality show "super brain" in the strong return of international competitions in the 11th season, and the star-element combined music variety show "I want to sing with you" with the key words, and the documentary observation.

It is worth noting that Pang Bo served as the convener of the China team in the eleventh season of super brain, and with the super-fast problem-solving speed, the topic that # Pang Bo is worthy of having three lines of code in space #, # Pombo and super brain are in granularity alignment # caused a heated discussion. As for the video platform, the annual variety "Mao Xuewang" is the representative of the N generation, and it will be launched in the winter season at the end of this month, and will continue to tell the real and interesting stories between Mao Bu, Li Xueqin and their friends in "Mao Xuewang’s Home".

In addition to the classic trump card, the new "comprehensive 2 generation" began to emerge in the variety market in the new year. CCTV, Dragon TV, Zhejiang Satellite TV and Mango TV respectively launched a large-scale cultural program "Poetry and Painting China 2" with the theme of rivers, a happy sharing show "Open Wheat Tonight 2", an interesting variety show "Jia Kang Jia Nian Wei 2" with the themes of "Experience of Different Dynasties" and "Going to the New Year Dinner for the Millennium", and "Village Chief Li Rui, Shi Kai and Huang Wenjin as" hometown exploration ". The second season.

Judging from the "Comprehensive Generation 2" film list, most of the content themes are biased towards the main theme. However, relatively speaking, "Open Wheat 2 Tonight" is even more out of the loop. Thanks to the guests’ bold opening on the stage, they have gained a lot of attention. # Kym first appeared on the show and responded that she was 19 years older than her boyfriend #, # Kym responded to the called female oil king #, # Moka Fang responded to taking economy class #, # Gina used kiss to reduce Lang Lang’s fever # and other related videos have a good spread.

Variety derivative also has new content dynamics. On the one hand, it is a continuation. The "Detective 9 Detective Concert" broadcast in two sessions still continues the payment mode. The first broadcast volume has reached 6000w+, which shows the strong purchasing power of fans. On the other hand, it broke the boundary of the original program content. Tencent video’s characteristic workplace variety "Exciting offer" launched the group comprehensive "offer to Adjust the Bureau". One of the producers of the program was the investigation team (formerly the Ming investigation team), which opened a new door to workplace reasoning with classic werewolf killing. The data of the weekly list of Guduo Variety Heat Index shows that the "offer Best Tune" has climbed to the second place on the list in less than a week and has become a new representative of derivative programs.

New variety shows continue to be updated, such as the documentary program "Ten Thousand Years of Life" launched by Mango TV, the special program "Young People See the World" of Hunan NPC and CPPCC in 2024, and the listening talk show "Listen to You Say So" hosted by Li Jing, which focuses on the track of documentary, NPC and CPPCC, interviews and other content, focusing on steady progress.

On the whole, the variety track in the opening year of 2024 is still in the initial layout stage, which is mainly based on the recognized comprehensive N-generation and a small number of new programs, and it has not brought too many innovations and surprises in the program types and modes. Occasionally, some program fragments can set off a small-scale discussion on social platforms, but the whole has not brought a clear signal to the variety market in the new year.

However, it is worth mentioning that Tencent Video released the list of comedy variety shows in 2024, and many different comedy variety shows such as Comedy Conference, Wonderful Night, Easy Comedy Festival, HAHA MAKER Department Store, Talk Show and Friends of TA will also meet the audience. Presumably, this year’s comedy track will be dazzling and powerful.

Indeed, based on the new year, the major platforms have been gaining momentum for a long time in the layout of the variety and drama sections. Then February will usher in the longest Spring Festival holiday in history. What new points will appear in the drama market? It is worth looking forward to!

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