Dry goods ｜ Cross-border e-commerce VS differences in domestic e-commerce Operational articles

Havedirectionality, usually for customersRefined operational stratificationAccurate selection of products through activities.

Biased considerationSmall size, light weight, simple function and few after-sales problems.Products.

Before 2016, cross-border e-commerce products were basically from a domestic treasure or a Baba platform.

Now it’s even more challenging.Tap new market demand, control product quality and brand positioningAnd other factors, throughDeep positioning customer baseTo match related products.

What do customers need?

Used in that scene

What is the purchasing power of the crowd?

Can the product bring high repurchase?

You can go through seven channels, such asThird-party platform, social media, independent station, domestic channel, IP channel, SPY tool selection, American crowdfunding networkWait, finding good goods is the process of finding wealth ~

Usually.Self-built factoryorLink factory channel, domestic warehouse stock delivery.

There are many ways to stock up, and whether to stock up mainly depends on the operation mode, mainly includingDrop-shipping, mass distribution, boutique shopsThree kinds.

Also known as "one generation", merchants will haveStable supply chainchannelAnd the supplier helps it to ship overseas, without stocking, justAlways master the supply and inventory..

That is, in the 1688 large-scale supply chain platform to find suitable products to place orders and be delivered by merchants.

Large merchants usually build their own domestic warehouses or overseas warehouses, which need to be carried out because the products are branded or customized.Stock up in large quantities, the stocking volume is the average monthly sales.1.5 times.

bothThe underlying operational logic is different..

Domestic e-commerce focuses onStore operationMarketing promotion and brushing account for a large proportion.

The most remarkable feature is the marketing sense of "if you don’t buy, you will miss a hundred million" on its page.

Focus on cross-border e-commerceBrand operationPay more attention to product quality and user experience (of course, it is also brushed abroad, but it is not so crazy).

Foreign e-commerce pages are mostly minimalist with pure white background.

Its operational core will change according to platform algorithm ranking, traffic, customer experience and performance management.

Platform algorithm determines the ranking of products.The ranking of products that meet the requirements of the algorithm will rise.

At the same time,The higher the ranking, the greater the product flow., generallyThe better the transformation effect is.This is consistent with the logic of domestic e-commerce, and the acquisition of platform public domain traffic is becoming more and more expensive.

In addition to selecting products for independent station operation,Drainage is very important.

Generally speaking, a "mom-and-pop shop" needs itself.Master the core drainage skills of Facebook and Google.But now SaaS products are becoming more and more intelligent, and product selection and drainage can be solved through products.

The development of domestic e-commerce is very mature. Both Alipay and WeChat can be bound to credit card payment, and the process is relatively simple.

Cross-border e-commerce payment involves cross-border capital flow. Whether it is PayPal, World First, Ocean payment, 2checkout, Stripe and other payment operators, the process needs to be divided intoreceive and payandsettle a foreign exchange accountTwo steps.

The collection method is relatively simple, justFor payment operators with compliance operation licenses(such as PayPal, WF, Payoneer, Lianlian, Pingpong, etc.)As a collection and settlement tool and withdraw it to the company’s corporate account.Just do it.

The payment method is similar to the above, but the independent station is built by the seller himself, so the collection will beConsider the mainstream payment methods of store customers.To set up.

Generally speaking, North American customers often use PayPal, while European customers are more accustomed to using credit cards, so you can set up foreign card acquiring tools such as Stripe, 2checkout, Ocean payment, Asiabill, etc.

Domestic e-commerce logistics is in an oligopoly state, basicallyShunfeng+santong Yida.

Cross-border e-commerce logistics is divided intoTouchengandTail course, methods and logistics partners have a wider choice, and according to the different national sites, they haveterritoriality.

Most of them are concentrated as followsSmall package delivery, most of the channels used are China postal system or special line packets in a certain area.

Mainly throughForecast the sales volume of the target marketandPrepare products to overseas warehouses in advance.(warehouses are generally provided by cooperative logistics providers), and can be provided after the store issues the order.Deliver goods from overseas warehouse to customer address., improve the timeliness.

Prepare the products in advance toThird-party platform warehouseAfter the store issues the order,The third-party platform undertakes parcel delivery..

Such as a treasure, the general account period is from the customer’s signing date.T+7God.

Whether it is a platform or an independent station, the payment cycle is much longer than that in China.

For example, Amazon’s delivery+payment time is generally30-45 daysSpecial circumstances will even be extended to60 daysIn the process, it may also involve customer complaints, returns and other issues.

It involves logistics delivery, arrival confirmation, risk control evaluation of collection platform accounts and cash withdrawal cycle. Therefore, the payment time cannot be generalized.

If it is a new PayPal account registered by a new seller, the risk control lending time may be extended, and the general extension time is21 daysAfter thawing, the time for applying for cash withdrawal and receiving the account isT+7 days.

The duration of the credit card payment part is longer, andDepends on the seller’s risk control levelGenerally, when there is no customer complaint or non-payment, the time after lending isT+15 days.

Whether it is a platform or a WeChat social e-commerce, the most basic requirements for customer service areConsultation second return.

The main responsibility of cross-border e-commerce customer service is to maintain the account, and the questions raised by customers only need to beEmail reply within 24 hoursJust do it.