Cctv newsA few days ago, the Central Committee of the Communist Party of China and the State Council issued opinions on comprehensively deepening the reform of teachers’ team construction in the new era, and made top-level design and clear requirements on how to cultivate high-quality teachers, how to strengthen the construction of teachers’ morality and style, and how to improve teachers’ treatment and social status. The opinion pointed out that measures should be taken to truly make teachers an enviable profession.

　　This "Opinion" is divided into six major items and 27 minor items, which makes comprehensive arrangements for strengthening the construction of teachers. The "Opinions" pointed out that the purpose of comprehensively deepening the reform of the construction of teachers in the new era is to cultivate high-quality professional and innovative teachers who are satisfied with the party and the people. By 2035:

　　Teachers’ comprehensive quality, professional level and innovation ability have been greatly improved and cultivated.Millions of backbone teachers, hundreds of thousands of outstanding teachers and tens of thousands of educator teachers..

　　Teachers’ management system and mechanism are scientific and efficient, and the management system and ability of teachers are modernized.

　　Teachers actively adapt to new technological changes such as informationization and artificial intelligence, and actively and effectively carry out education and teaching.

　　Respecting teachers and attaching importance to teaching has become a common practice. Teachers have a sense of happiness in their posts, a sense of accomplishment in their careers, and a sense of honor in society. Teachers have become an enviable profession.

　　Reform adheres to five basic principles.

　　First, ensure the direction and ensure that the party firmly grasps the leadership of the construction of teachers.

　　The second is to strengthen the guarantee and put the work of teachers in the key supporting strategic field of the development of education.

　　The third is to highlight teachers’ morality and put improving teachers’ ideological and political quality and professional ethics in the first place.

　　The fourth is to deepen reform, taking management system reform and mechanism innovation as a breakthrough.

　　Fifth, classified policy, according to the different characteristics and development reality of teachers at all levels, considering regional, urban and rural, inter-school differences, and taking targeted policy measures.

　　Establishing teachers’ personal credit records based on teachers’ morality

　　"Opinions" pointed out that China’s teachers are generally healthy and positive, but individual teachers’ violation of teachers’ ethics sometimes occurs. Although it is a very small number, it seriously damages the dignity of teachers and affects the image of teachers. To this end,《Opinions require:

　　We will implement the requirements of strictly administering the Party in an all-round way to every teacher’s Party branch and teacher party member, put the party’s political construction in the first place, and arm our minds with the Supreme Leader’s New Era Socialism with Chinese characteristics Thought.

　　Improve the long-term mechanism of teachers’ morality construction and promote the normalization and long-term effect of teachers’ morality construction.

　　We will carry out the negative list system of teachers’ ethics assessment, establish teachers’ personal credit records, improve the mechanism of honesty commitment and dishonesty punishment, and focus on solving problems such as teachers’ ethics anomie and academic misconduct.

　　Enhance professional quality and increase support for normal universities.

　　According to the statistics of the Ministry of Education, as of 2016, there were 15.78 million full-time teachers in schools at all levels in China. Compared with 2012, the number of full-time teachers in preschool education increased by 753,000, an increase of 50.9%; The number of full-time teachers in colleges and universities increased by 162,000, the number of full-time teachers in special education increased by 9,516 and the number of full-time teachers in compulsory education increased by 187,000. howeverThe structural imbalance of teachers in urban and rural compulsory education still exists.It is very important to vigorously revitalize teacher education and improve teachers’ professional quality and ability. OpinionsPut forward:

　　Implement the action plan to revitalize teacher education, and establish a teacher education system with China characteristics, with normal colleges as the main body and high-level non-normal colleges participating.

　　Encourage all localities to improve the per capita funding standard for teachers’ majors in a timely manner in light of the actual situation and improve the level of normal education security.

　　We will improve the policy of free education for normal students in normal universities directly under the Ministry of Education, and adjust the teaching service period to 6 years.

　　Promote a number of basic and high-level comprehensive universities to set up teachers’ education colleges and set up teachers’ majors.

　　Straighten out the system and mechanism and improve the access and recruitment system of primary and secondary school teachers

　　Education reform has entered a period of deepening the area and tackling key problems, and deepening the comprehensive reform of teacher management is the premise of rationalizing the system and mechanism. OpinionsFocus on management ills:

　　Revitalize the stock of career establishment, optimize the establishment structure, tilt towards the teaching staff, increase the total number of teachers in various forms, and give priority to ensuring the needs of educational development.

　　The implementation of compulsory education teachers "county management school employment". Further promote the exchange and rotation of teachers and principals in compulsory education schools in the county. The implementation of the school district (township) walking teaching system. Gradually expand the implementation scale of rural teachers’ special post plan, and raise the wage subsidy standard for special post teachers in a timely manner.

　　To improve the teacher qualification examination policy, new teachers must obtain teacher qualifications.

　　Gradually upgrade the qualifications of kindergarten teachers to junior college, primary school teachers to normal college and non-normal undergraduate, junior high school teachers to undergraduate, and ordinary high school teachers to graduate students where conditions permit.

　　Appropriately increase the proportion of intermediate and senior teachers in primary and secondary schools. Carry out the reform of the rank system of primary and secondary school principals.

　　Improve the qualification standards of teachers in vocational colleges, and explore the experience of industry enterprises as a necessary condition for identifying the ability of education and teaching and obtaining the qualification of professional teachers.

　　Strictly control the entrance to the selection and appointment of teachers in colleges and universities, and implement a double inspection of ideological and political quality and professional ability. Promote the reform of the professional title system of teachers in colleges and universities, and delegate the evaluation right directly to colleges and universities.

　　Improve the treatment of teachers and ensure the average salary of primary and secondary school teachers ≥ Average salary of local civil servants

　　Constantly improve the status and treatment, so that teachers have more sense of acquisition, happiness and security, teachers will have more sense of honor and responsibility, and they can truly become an enviable profession. OpinionsPut forward:

　　Establish the special legal status of public primary and secondary school teachers as national public officials, clarify the rights and obligations of primary and secondary school teachers, and strengthen protection and management.

　　Improve the long-term linkage mechanism of primary and secondary school teachers’ salaries, and take into account the actual income level of local civil servants when approving the total performance salary, so as to ensure that the average wage income level of primary and secondary school teachers is not lower than or higher than that of local civil servants.

　　We will conscientiously implement policies such as subsidies for hard and remote areas, fully implement the living allowance policy for rural teachers in concentrated contiguous areas with special difficulties, implement differentiated subsidies according to the degree of hardship and remoteness of schools, and encourage qualified places to raise subsidy standards.

　　Improve the social security mechanism for teachers in private schools, which is reasonably shared by schools, individuals and the government. Private schools should sign contracts with teachers in accordance with the law, pay wages in full and on time, protect their welfare benefits and other legitimate rights and interests, and pay social insurance premiums and housing accumulation funds in full for teachers.

　　Colleges and universities independently determine the income distribution method within the approved total performance pay. The reward income from the transformation of scientific and technological achievements obtained by teachers in colleges and universities according to law is not included in the total wage base of this unit.

　　Improve the social status of teachers. Increase the recognition of teachers. Vigorously publicize the "model of the times" and "the most beautiful teacher" among teachers. Carry out the selection and recognition of national famous teachers and national teaching achievement awards, and focus on rewarding front-line teachers who have made outstanding contributions. Do a good job in the selection of special-grade teachers and play a leading role. Do a good job in issuing honorary certificates for teachers who have been teaching in rural schools for 30 years.

　　▌ This article Source: Xinhua News Agency

　　General Secretary of the Supreme Leader stressed that "deepening the reform of the economic system is still the focus of further deepening the reform in an all-round way". The Central Committee of the Communist Party of China’s Decision on Further Comprehensively Deepening Reform and Promoting Chinese Modernization (hereinafter referred to as the Decision), which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, pays more attention to highlighting key points, system and mechanism reform, strategic and overall major reforms, the traction role of economic system reform, and the leading role of reform, and defines key tasks and points out the main direction for further comprehensively deepening reform. In order to thoroughly study and understand the spirit of the Third Plenary Session of the 20th CPC Central Committee, our reporter interviewed Zheng Shanjie, Party Secretary and Director of the National Development and Reform Commission.

　　Further deepen the reform of the economic system and give better play to the traction role.

　　Reporter: The "Decision" proposes that the reform of the economic system should be taken as the traction. How to understand and grasp this? What are the situations and tasks facing the next economic restructuring?

　　Zheng Shanjie: The "Decision" emphasizes the economic system reform as the traction, which can be understood from three aspects: First, the "key point", high-quality development is the primary task of building a socialist modern country in an all-round way, and deepening the economic system reform is still the key point of further deepening the reform in an all-round way. It is necessary to deploy all aspects of reform around the top priority of development, so as to grasp the key points and bring the whole picture. The second is "leading", which can effectively promote the resolution of deep-seated contradictions in other fields and create conditions and provide impetus for comprehensively deepening reform. The third is "coordination". As the reform touches on more conflicts of interest and deep-seated institutional mechanisms, it is urgent to further deepen the reform of the economic system, and it is also urgent to jointly promote reforms in other fields such as politics, culture, society and ecological civilization, so as to realize mutual promotion and support of reforms in various fields.

　　At present and in the future, it is a crucial period to comprehensively promote the construction of a strong country and the great cause of national rejuvenation with Chinese modernization. Grasping new opportunities, coping with new challenges, promoting high-quality development and better adapting to the major contradictions and changes in our society are all in urgent need of further deepening the reform of the economic system and giving full play to its traction role. The National Development and Reform Commission will resolutely implement the deployment requirements of the Third Plenary Session of the Twentieth CPC Central Committee, and focus on five aspects of work based on the responsibilities of macro-management and comprehensive economic coordination departments.

　　First, build a high-level socialist market economic system. Focusing on enhancing the endogenous motivation and innovation vitality of various ownership economies, we will issue guidelines for optimizing the layout and structural adjustment of the state-owned economy, formulate a law for promoting the private economy, improve the system and mechanism for private economy to participate in major national strategies, improve the modern enterprise system with China characteristics, promote the formation of a number of world-class enterprises, and continuously stimulate the vitality of micro-subjects. Focusing on the smooth circulation of the national economy, we will formulate guidelines for the construction of a unified national market, clarify unified institutional rules, and improve the integrated circulation rules and standards. Focusing on improving the basic system of the market economy, strengthening the protection of property rights and intellectual property rights, we issued opinions on improving the market access system, issued a new version of the negative list of market access, and improved the social credit system with China characteristics.

　　The second is to improve the institutional mechanism for promoting high-quality economic development. We will lead the reform with the new development concept, base ourselves on the new development stage, deepen the supply-side structural reform, and improve the incentive and restraint mechanism for promoting high-quality development. Strengthen the supply of new fields and new track systems, and guide all localities to develop new quality productivity according to local conditions. We will improve the system to promote the deep integration of the real economy and the digital economy, and formulate and implement an action plan to deepen the integration and development of advanced manufacturing and modern service industries. Build a national strategic hinterland and key industry backup, and improve the resilience and safety level of the industrial chain supply chain.

　　The third is to improve the macroeconomic governance system. Improve the national strategic planning system and policy coordination mechanism, improve the national economic and social development planning system, and strengthen the implementation mechanism of planning convergence. Focusing on the implementation of national development plans and major strategies, we will strengthen macro-policy coordination and cooperation, include both economic policies and non-economic policies in the consistency assessment of macro-policy orientation, improve the expected management mechanism, and promote the coordinated efforts of fiscal, monetary, industrial, price and employment policies.

　　The fourth is to improve the system and mechanism of urban-rural integration development. Promote the equal exchange and two-way flow of urban and rural factors, narrow the gap between urban and rural areas, and promote common prosperity and development. Improve the system and mechanism of promoting new urbanization, accelerate the urbanization of agricultural transfer population, and form a benign interaction between industrial upgrading, population agglomeration and urban development. We will improve the investment mechanism for rural revitalization, improve the construction, acceptance and management of high-standard farmland, and make overall plans to promote the reform of the system and mechanism of grain purchase, sale and reserve management.

　　The fifth is to improve the high-level opening-up system and mechanism. Adhere to opening up to promote reform and build a new open economic system at a higher level. We will steadily expand institutional opening up and take the initiative to meet international high-standard economic and trade rules. Expand the catalogue of industries that encourage foreign investment, reasonably reduce the negative list of foreign investment access, and create a market-oriented, rule-of-law and international first-class business environment. We will improve the mechanism of promoting high-quality joint construction of the "Belt and Road" and make overall plans to promote major landmark projects and "small but beautiful" livelihood projects.

　　Build a high-level socialist market economic system and realize the organic unity of effective market and promising government

　　Reporter: The "Decision" proposes that a high-level socialist market economic system is an important guarantee for Chinese modernization. How to better handle the relationship between the government and the market around "putting it alive" and "managing it"?

　　Zheng Shanjie: The Decision makes it clear that a high-level socialist market economic system is an important guarantee for Chinese modernization. The key to building a high-level socialist market economic system is to properly handle the relationship between the government and the market, which has always been the core issue of economic system reform.

　　To make good use of the "two hands" of the market and the government is to give full play to the "invisible hand" of the market, and the "visible hand" of the government is good, so as to prevent "market mechanism failure" and curb "improper government intervention", give full play to the advantages of the two aspects, and realize the organic unity of effective market and promising government. On the one hand, give full play to the role of the market mechanism, create a fairer and more dynamic market environment, and optimize the efficiency of resource allocation and maximize benefits. On the other hand, we should focus on "keeping alive" and "managing" to better maintain market order, make up for market failures, smooth the national economic cycle, and stimulate the endogenous motivation and innovation vitality of the whole society.

　　The National Development and Reform Commission will resolutely implement the decision-making arrangements of the Third Plenary Session of the 20th CPC Central Committee and promote the construction of a high-level socialist market economic system.

　　For example, greater efforts will be made to solve the difficult problems faced by the development of the private economy and further stimulate the vitality of business entities. On the one hand, based on ensuring that all ownership economies use production factors equally in accordance with the law, participate in market competition fairly, and be equally protected by law, accelerate the introduction of the private economy promotion law, and continuously optimize the legal environment, policy environment and market environment for the development of the private economy; On the other hand, focus on the outstanding problems faced by the private economy, establish a long-term mechanism, thoroughly remove market access barriers, promote the fair opening of infrastructure competition areas to business entities, promote private enterprises to participate in the construction of major national projects, solve the urgent problems of business entities in a pragmatic manner, and fully stimulate the vitality and creativity of the private economy.

　　Another example is to make greater efforts to break down various obstacles that are not conducive to the construction of a unified big market and further smooth the domestic cycle. On the one hand, establish and improve institutional mechanisms. Put forward opinions on improving the market access system and speed up the improvement of the unified basic system of market economy; Accelerate the legislative process of social credit law; Formulate guidelines for the construction of a unified national market, and put forward operational work orientation and basic reference. On the other hand, get through the blocking points of important links. Improve the bidding legal system, accelerate the revision of the bidding law and its implementation regulations, and enhance the rigid constraint of the bidding legal system. Promote high-standard connectivity of market facilities and take multiple measures to effectively reduce the logistics cost of the whole society.

　　Improve the system and mechanism to promote high-quality economic development and shape new development momentum and new advantages.

　　Reporter: The "Decision" proposes to improve the system and mechanism for promoting high-quality economic development. In the next step, how should we deepen the supply-side structural reform, improve the incentive and restraint mechanism to promote high-quality development, and shape new development momentum and new advantages?

　　Zheng Shanjie: General Secretary of the Supreme Leader emphasized that "high-quality development is the primary task of building a socialist modern country in an all-round way" and "developing new quality productive forces is the inherent requirement and important focus of promoting high-quality development". We should correctly understand and understand the advanced concept and great significance of developing new quality productive forces and promote the development of new industries, new models and new kinetic energy. Focus on four aspects of work.

　　First, vigorously promote scientific and technological innovation. We will do a good job in tackling key core technologies, promote technical research and iterative application in the whole chain, strengthen the construction of national strategic scientific and technological strength, streamline and implement a number of major national scientific and technological projects that will lead the future development direction, increase the proportion of scientific and technological expenditures for basic research, promote the construction of common technology platforms and pilot verification platforms, and promote the deep integration of scientific and technological innovation and industrial innovation.

　　The second is to transform and upgrade traditional industries. In-depth implementation of major technological transformation and upgrading of manufacturing industry and large-scale equipment renewal projects, solidly promote energy-saving and carbon-reducing transformation of key industries such as steel, oil refining and cement, and newly cultivate a number of energy-efficient and water-efficient benchmarks. In-depth implementation of intelligent manufacturing engineering, the introduction of key industries digital transformation implementation plan. Support the merger and reorganization of enterprises in key industries and cross-regional integration, and intensify efforts to promote the clearing of backward production capacity.

　　The third is to cultivate and expand emerging industries. In-depth implementation of the national strategic emerging industrial cluster development project, consolidate and enhance the competitive advantage of the whole industrial chain of new energy vehicles, and systematically promote the cross-domain, cross-industry and cross-regional wide application of Beidou. Actively cultivate gazelle enterprises and unicorn enterprises, and increase policy support for corporate financing services.

　　The fourth is to lay out future industries in a forward-looking way. Focusing on the characteristics of high industrial growth and fast technology iteration in the future, we will strengthen macro guidance, forward-looking planning and orderly layout, establish a growth mechanism for future industrial investment, open up new tracks for future industries such as quantum technology and life sciences, carry out the "artificial intelligence+"action, lay out and build a number of future industrial pilot areas, and accelerate the shaping of new advantages for development.

1905 movie network news Transnational commercial war action movie, open tomorrow! Directed by Tan Bing, starring Ethan, joined by international superstars mike tyson and steven seagal, and starring Li Ai and Wang Zijian will officially land in major cinemas in China tomorrow (June 16th). Today, the film once again exposed two "scene" posters and "unique" clips to make the final warm-up for the official release of the film. The "scene" poster consists of two scenes: the "desert" version and the "falling tower" version. Posters and clips are fired in two bursts, from static to dynamic to show the texture of the film. The "Scene" poster shows the bravery and fearlessness of the hero Yan Jian intuitively and clearly. While the "unique" segment shows the hero’s fearless courage, the picture of "five-star red flag stopping the war" is even more exciting and the national pride is soaring.

　

The five-star red flag crossed the line of fire and became an amulet in Africa’s civil war.

Thrilling, passionate! In the newly exposed "unique" clip, the army escorting the leading actor Yan Jian to repair the signal tower was intercepted by another military on the way, and the two sides launched a fierce fire. Just when the two sides were deadlocked, Yan Jian used his quick wits to hold the five-star red flag high above Africa. When the intercepting military saw the five-star red flag flying high, it immediately stopped firing and released it smoothly. The shocking power of the "five-star red flag to stop the war" combined with the vast African exotic customs has made patriotism soar. This picture is enough to prove that the five-star red flag engraved with the spirit of China has become the "amulet" of China compatriots because of the continuous strength of the motherland. The film "China Salesman" not only shows the rising image of the motherland as a big country, but also shows the profound friendship between China and Africa to all audiences. According to director Tan Bing, "The five-star red flag is really equivalent to an amulet in Africa. During the field shooting in Africa, there was a Shandong businessman who was trapped by the war. At a critical moment, he was able to safely pass through the war zone with a five-star red flag. The five-star red flag is the best pass in Africa."

　

Subvert the old routine and create a new business war with life

It is worth mentioning that although the film "China Salesman" is full of patriotic feelings, the film jumps out of the inherent routine of the main theme film, boldly explores new themes, and from the perspective of national enterprises exploring overseas markets, it mixes the transnational business war with the thrilling political game in Africa. In the two "scene" posters released, "The yellow sand curtain rises from the south, and the daytime hides in the west corner", and the vast yellow sand is combined with the war scene of smoke, which fully shows the excitement of the collision between commercial intelligence and military warfare. In the poster of "Falling Tower", the hero Yan Jian falls from the signal tower, which also reflects China’s fearless humanitarian spirit in helping African countries: even though he knew the danger, he did not give up. In the "Desert" poster, Yan Jian and the China caravan ride on camels in Africa, and two armies are deployed on both sides of the poster, which also means that China businessmen have played a mediating role in the confrontation between the two armies and avoided the expansion of a war. Therefore, they can’t help but respect China enterprises that have opened up overseas markets. I believe that after the film is released, it will infect more audiences.

　　　　　　 CCTV News:The shooting in Las Vegas, USA is still under investigation. Recently, a 21-year-old survivor of the shooting case filed a lawsuit in court, bringing the MGM International Hotel Group, the organizer of the open-air country music festival and the manufacturer of the butt joint to court. On the 11th, the Oakland County Court in Nevada accepted the case.

　　　　　　 The name of the survivor who filed a lawsuit is Gasper. In the shooting incident on the 1st, Gasper was shot in the right side of his body, causing his ribs to be injured and his liver torn. He is now recuperating at home.

　　　　　　 Gasper’s lawyer said at the press conference that the hotel Mandalay Bay Hotel failed to effectively monitor the hotel guests, and several guns and 10 suitcases brought into the hotel by the gunman paddock were not found. At the same time, the lawsuit claimed that the hotel staff did not respond quickly enough to the shooting, the organizers of the music festival failed to effectively maintain the safety of the concert, did not properly mark the emergency exits, and did not train employees to deal with emergencies.

FBI investigators sealed off the scene and continued to investigate the Las Vegas shooting.

　　　　　　 Gasper’s mother said that their move was not to ask for compensation, but to urge the organizers of large-scale activities to be vigilant and protect the personal safety of the participants.

　　　　　　 At present, the defendant’s three parties have not responded to this.

　　　　　　 Just before that, an American non-governmental organization advocating the control of firearms filed a class action lawsuit with the court on behalf of three audience members at the crime scene, demanding punitive damages from a group of manufacturers and sellers of butt butts, such as "Collision Scheme" company.

　　　　　　 At present, the sale of fully automatic firearms is strictly restricted in the United States, and the buttstock is an accessory of firearms, which can improve the shooting speed of semi-automatic firearms and achieve the shooting effect of fully automatic firearms. The gunman paddock committed a crime by using the buttstock, causing heavy casualties.

The staff of a gun shop demonstrated the working principle of "buttock".

　　　　　　 [Extension] The motive of the gunman who wanted to create a greater disaster in the shooting in Las Vegas is still unclear.

　　　　　　 According to comprehensive reports, many days after the shooting in Las Vegas, the police launched an investigation into more than 1,000 clues provided by the public, but they still lack a clue about the gunman’s motive. The investigation also found that the gunman had shot at a nearby aircraft fuel depot with the intention of creating a greater disaster.

　　　　　　 Mike Maher, a police officer in Clark County, where Las Vegas is located, said that investigators still have many mysteries about this case. They don’t understand why paddock, a wealthy retiree, was desperate to commit such a cruel massacre. Police said that paddock did not leave a suicide note, record or send out any information on social media that might reveal his motives.

Two dark broken windows on the resplendent exterior wall of Mandalay Bay Hotel in Las Vegas, USA, are shocking.

　　　　　　 McMaher said: "We searched everything, including the suspect’s private life, political orientation, social behavior, economic situation and any potential for extremism … … Traced any clues of the suspect from birth to death. "

　　　　　　 The authorities have previously appealed to the public, including erecting billboards around Las Vegas, hoping that someone can provide any information that can solve the mystery of the case.

　　　　　　 He said that although the "Islamic State" organization claimed responsibility for the shooting, the investigation so far has not found any relationship between the Islamic State organization and paddock. McMaher also ruled out the possibility that paddock had an accomplice. He said that the investigation confirmed that there was no one else in paddock’s room on the day of the crime.

CCTV News:A few days ago, the Ministry of Industry and Information Technology launched the selection of characteristic industrial clusters of small and medium-sized enterprises in 2022. According to the plan, China will cultivate 200 characteristic industrial clusters of small and medium-sized enterprises during the 14 th Five-Year Plan period.Next, let’s learn more about the industrial cluster of small and medium-sized enterprises. Why should we develop this model of industrial cluster? Let’s listen to the expert’s analysis first.

Experts pointed out that the mode of industrial cluster can help small and medium-sized enterprises to connect resources and integrate factors, promote the implementation of the policy of benefiting enterprises, and help the country to strengthen the supply chain of industrial chain in a targeted manner.

Yang Jianjun, Vice President of China Institute of Electronic Technology Standardization:Especially at present, our market demand is insufficient, and the cost of raw materials and labor is relatively high. By (cultivating) the industrial cluster of small and medium-sized enterprises, the flow of capital, talents and information can be accelerated, the implementation (effect) of the whole SME policy can be improved, and the development of the whole SME can be promoted.

Up to now, there have been more than 600 demonstration zones of massive economic industrial clusters, county-level characteristic industrial clusters and characteristic towns, which have played an increasingly important role in promoting local economic development.

Just now, I introduced the advantages of industrial cluster, so how does it help local small and medium-sized enterprises break through various difficulties and achieve development?We will follow the reporter and turn our attention to Hebei to see the reporter’s local research.

Pingxiang County, Hebei Province is the main gathering place of bicycle and baby carriage manufacturers in China. There are more than 2,600 related enterprises in the county, with an annual output of 10 million bicycles and 50 million baby carriages, accounting for 40% of the global market. In the testing center of this enterprise, a self-developed carbon fiber children’s balance car has just been successfully rolled off the assembly line.

Dong Hongzhi, general manager of a bicycle company in Hebei:In the later stage, we put it into production in batches and put it into domestic and international high-end markets.

At present, many products developed by enterprises have entered the international market. However, in the early days, enterprises could only produce a single component of bicycles, without technology, only by processing, and the profits were very meager. Like many small and medium-sized enterprises, Dong Hongzhi also thought about technological breakthrough, but the most important thing is that there is no talent.

Dong Hongzhi, general manager of a bicycle company in Hebei:There are few talents in small places. Let’s recruit them from other places, but we can’t keep them. Without R&D talents, how can we produce products that the market likes? For our enterprise, talent is our core competitiveness.

Dong Hongzhi’s problem is also a common dilemma in the development of local small and medium-sized enterprises.

Deng Chengxun, President of Bicycle Industry Association of Pingxiang County, Hebei Province:If an enterprise wants to connect with so many universities and scientific research institutions, people are definitely unwilling.

In order to break the business model of "going it alone", Pingxiang County has started to build characteristic industrial clusters in recent years, and given incentives and support in various aspects such as enterprise entry, product research and development, brand creation and digital empowerment.

Deng Chengxun, President of Bicycle Industry Association of Pingxiang County, Hebei Province:We have a complete industrial chain of bicycles and baby carriages, with thousands of enterprises and an annual output value of more than 30 billion. If we talk about cooperation with him in the name of industrial clusters, it will be different. At first glance, people are willing to do this thing because our market for scientific research results is so big, and they can also innovate around all links in the industrial chain.

Relying on the advantages of cluster, Pingxiang County cooperates with Tongji University and other institutions of higher learning and research institutes to build an innovative development platform for thousands of local enterprises. As long as there is demand, enterprises can find corresponding scientific research institutions to research and develop innovation together. From the beginning, no one wants to come to the present, this company has a research and development team of nearly 20 people, and it can launch 5— The export orders for six new products have been scheduled for January next year.

He Zhili, Director of the Office of Science and Technology Bureau of Pingxiang County, Xingtai City, Hebei Province:A series of information sharing platforms such as industrial design, technological innovation and quality inspection in the cluster can further promote the innovation and development of enterprises.

In the first eight months of this year, the overall revenue of leading industries such as bicycles and baby carriages in Pingxiang County exceeded 20 billion yuan. Characteristic industrial clusters are not only the support for the development of small and medium-sized enterprises, but also the booster for the development of Pingxiang county economy.

　　　　　　 CCTV News:At 7: 43 Beijing time on October 9, 2022, China successfully launched the advanced space-based solar observatory (nicknamed "Kuafu I") satellite by using the Long March II carrier rocket at Jiuquan Satellite Launch Center. The satellite successfully entered the scheduled orbit and the launch mission was a complete success.

　　　　　　 The satellite is mainly used to study the causal relationship between solar flare burst, coronal mass ejection and solar magnetic field, and provide data support for space weather forecast. This mission is the 442nd flight of the Long March series of launch vehicles.

The Advanced Space-based Solar Observatory is a comprehensive special satellite for solar exploration independently proposed by China solar physicists, and it is another space science satellite developed and launched by the space science pilot project of China Academy of Sciences after Wukong, Mozi, Huiyan, Shijian No.10, Taiji No.1 and Huairou No.1.. The successful launch of this satellite has achieved a leap-forward breakthrough in China’s space-based solar exploration satellite.

Solar activity is periodic, with a period of every 11 years, from 2024— 2025 will usher in the next peak of solar activity. The advanced space-based solar observatory will take advantage of the opportunity of the 25th peak year of solar activity to carry out observation with "one magnetic field and two storms" as the scientific goal. "One magnetism" is the solar magnetic field, and "two storms" are the two most violent explosion phenomena on the sun — — Solar flares and coronal mass ejections. The satellite will study the formation, evolution, interaction and correlation of "one magnetic field and two storms", and provide support for space disastrous weather forecast that affects high-tech activities such as human spaceflight, communication and navigation.

It is understood that the advanced space-based solar observatory is equipped with three payloads, namely, the all-day vector magnetic imager, the Lyman Alpha solar telescope and the solar hard X-ray imager. The three loads cooperate with each other, which can realize the simultaneous observation of solar magnetic field, non-thermal radiation of solar flare, solar surface formation and near-surface propagation of coronal mass ejection on a near-earth satellite platform. With the help of Lyman Alpha Solar Telescope, scientists will observe the whole solar surface and the recent corona simultaneously in Lyman Alpha band for the first time. The satellite has a design life of 4 years and runs in a sun-synchronous morning and evening orbit about 720 kilometers from the ground.

Gan Weiqun, Chief Scientist of Advanced Space-based Solar Observatory;After the satellite launch, we plan to carry out a series of international cooperation. We plan to conduct an international training to tell our international counterparts how to use our data and download our data, including how to use our software. After the on-orbit test, all our data, including software, will be opened to international counterparts in time to jointly achieve the scientific goals of our satellite.

　　BEIJING, Beijing, January 18 (Wu Tao) Spring Festival travel rush is in full swing in 2017. If one word is used to describe Spring Festival travel rush this year, it is "tide". Compared with Spring Festival travel rush in previous years, one feature of Spring Festival travel rush this year is that some railway stations can "brush their faces" and some stations are equipped with robots and VR navigation, which is full of science and technology.

　　Many railway stations can "brush their faces" and enter the station.

　　Spring Festival travel rush in 2017 was launched on 13th, and a new way of entering the railway station has attracted everyone’s attention, which is "brushing face". It is understood that when the "brush face" enters the station, a camera is installed on the automatic ticket gate. When the passenger approaches the machine, it will grab the passenger’s face information and compare it with the photos in the ID card chip. The ticket information is consistent, and the face is compared with the ID card photo, and the gate is automatically released.

　　"Brush your face" enters the station very quickly. Under normal circumstances, it takes 3 to 6 seconds to pass successfully, which liberates manpower and facilitates passengers. Zhongxin. com (WeChat WeChat official account: cns2012) found that some railway stations in Beijing, Shanghai, Guangzhou, Zhengzhou, Taiyuan, Wuhan, Nanchang, Xi ‘an, Changsha and other places have used "brush face" to enter the station.

　　It is understood that the "face-brushing" pit stop uses face recognition technology, which is a biometric technology for identity recognition based on human facial feature information. A series of related technologies, which capture images or video streams containing faces with video cameras, automatically detect and track faces in the images, and then identify the detected faces, are also commonly called portrait recognition and face recognition.

　　Attention! These passengers can’t "brush their faces" into the station.

　　In order to avoid embarrassment, what circumstances can’t "brush your face" into the station? Earlier, the relevant person in charge of Beijing West Railway Station said in an interview with Zhongxin.com, "‘ Brush your face ’ Not all passengers can use the pit stop, and those with red tickets cannot use it; Those who hold discounted tickets such as student tickets and disabled tickets that need to be manually verified for price reduction can only take the manual channel. "

　　In addition, in order to ensure that passengers quickly "brush their faces" into the station, some railway station staff reminded passengers that the ID card and ticket must be placed correctly, the QR code on the ticket should face forward, and at the same time, masks, hats, glasses and other obstructions should be removed.

　　"At present ‘ Brush your face ’ There are still few cases of failure. " The relevant person in charge of the passenger transport workshop of Beijing West Railway Station said, but some people’s second-generation ID cards have been used for a long time, and the appearance of passengers has changed greatly, which will not be recognized.

　　Spring Festival travel rush, Beijing West Railway Station, introduced convenience measures, self-service ticket pick-up machine, quick stop, upgraded 036 maternal and child waiting room, etc. Zhongxin.com reporter Jin Shuo photo

　　Cosmetic surgery, sudden shaving, etc. may not be recognized.

　　Although the "brush face" pit stop is trendy, there will be some unexpected situations. According to a report by the China Business Daily on the 14th, a passenger recently shaved his head suddenly, which was inconsistent with the photo of his ID card, so he could not "brush his face" and finally manually verified the entrance.

　　"and makeup is generally no problem and can be identified. As for whether the cosmetic person can pass, this problem has not been encountered, but the face recognition system mainly collects face information and checks it with the ID card, and there is no problem if they are consistent. " The relevant person in charge of the above-mentioned Beijing West Railway Station said.

　　Some people from technology companies interviewed by Zhongxin. com said that the impact on face recognition machines depends on the degree of makeup; Generally, the change of age has little effect on the recognition rate within 10 years; Severe plastic surgery does affect recognition.

　　Huashang Daily quoted relevant personnel as saying, "In face recognition verification, the instrument compares the scanned face with the ID card photo, mainly to see the facial contour, brow bone and lips, which has nothing to do with being fat or thin. If ‘ Brush your face ’ Manual verification is required when the similarity is less than 75% when entering the station. "

　　When interviewed by Zhongxin. com, NEC related staff of enterprises with advanced face recognition technology said that face recognition will be affected by some factors such as environment, equipment and man-made. For example, too strong or too dark light, occlusion, low camera resolution or motion blur will all affect face recognition.

　　How do twins recognize faces? Need to be combined with eye pattern recognition.

　　In the specific application of face recognition, you may encounter plastic surgeons or twins. Will face recognition be affected at this time? The above-mentioned staff of NEC said that the face recognition technology of different companies will have different recognition capabilities. As far as cosmetic surgery is concerned, if the general facial contour has not changed, it will have little impact on face recognition.

　　Xun Yang, a biometric expert of Ant Financial Services, also told Zhongxin.com that cosmetic surgery, makeup and age aging are traditional problems in face recognition, but with the application of deep learning neural network and big data technology, machines can better solve the problems of age aging, makeup and mild cosmetic surgery by learning a large number of face pictures.

　　Xun Yang also said that it is still difficult to solve serious cosmetic surgery and twin identification only by relying on face recognition technology. The current solution is to use multi-factor authentication technology and means, combined with other biometric information such as eye prints and voiceprints.

　　The voice inquiry robot appeared in Xi ‘an North Station, which can automatically identify the questions raised by passengers’ voices and answer them in Mandarin. Photo by Bird

　　be relevant

　　— — Spring Festival travel rush uses "black technology" such as VR and robots.

　　[VR Navigation] In addition to face recognition technology, VR, robots and other "black technologies" have also been applied to Spring Festival travel rush. For example, Hankou and Wuhan Railway Stations provide VR navigation function in the official Weibo and WeChat for the first time, and passengers can "virtually walk" all the way through the mobile phone.

　　[Robot Directions] Guangzhou South Railway Station and Shenzhen North Railway Station are equipped with robot xiaolu, which can not only answer passengers’ inquiries about train time, ticket purchase information and location guidance by voice, but also promise passengers’ needs and improvise robot songs and dances, which is very popular among passengers.

　　[Shake to find lost items] During the period of Spring Festival travel rush, turn on the Bluetooth function of the mobile phone at Beijing Railway Station, and shake it through WeChat to open a service page. Click on different items to navigate the waiting room, check whether it is late or not, find lost items, call wheelchair service, etc. Click on the waiting room navigation, and the software will automatically generate an optimal path to instruct passengers to find the waiting room. It is understood that this navigation service mainly adopts iBeacon Bluetooth positioning technology, and passengers can realize human-computer interaction by shaking it as long as they enter the station range.

　　[Real-time monitoring of drivers’ speeding and sudden braking behavior] In Spring Festival travel rush, in order to ensure safety, Didi Shunche not only applies face recognition, but also uses the built-in SDK of APP to monitor drivers’ behavior this year. If it encounters sudden braking, speeding, sharp turning and other behaviors, Didi will monitor it, which will affect the owner’s trust score. (End)

The martyrs walked out from here,

Exchange blood for the rise of the nation;

The students are writing here,

Keep the martyrs forever with thoughts.

Wang Qiyue and Li Jiafa are both from Nanling, Wuhu.

Seventy years ago, the two men went to the Korean battlefield together.

Li Jiafa blocked the enemy’s heavy gunfire with his chest.

Give your life at the age of 19.

Over the years,

Wang Qiyue still often misses Li Jiafa,

The two have deep feelings, but there is no photo taken.

He felt very sorry.

Brushes paint heroes and heroes,

Helped the old man realize his dream.

"Li Jiafa looks like his father, with a long face. The whole person is thin, lively and enthusiastic." In the government of Jiafa Town, Nanling County, Wuhu City, 90-year-old Wang Qiyue said after receiving the "photo" portrait of him and the martyr Li Jiafa with trembling hands. When I was old, I couldn’t speak neatly and my hearing was not good, but Wang Qiyue recalled the past with reporters. "We have a good relationship. We are fellow villagers, fighting against US aggression and aiding Korea together. In the same platoon, I am a machine gun squad, and he is an infantry squad. We are all together when we are free."

Wang Qiyue is three years older than Li Jiafa, and she is more like a brother in her daily life. Looking at the "photo", the 90-year-old man gradually opened his mouth, and many fragments of memories that had been dusty for a long time came like a flood. "Li Jiafa can’t read, so he showed me the letter from his fiancee and the photo of his fiancee. It’s very nice and beautiful." "He was motivated. About one Sunday, he talked to me and said that he wanted to join the league, so I became his introducer."

In July, 1953, Li Jiafa’s company attacked Jiaoyan Mountain, which was held by the enemy. In the battle to capture the main peak, in order to clear the way for the blocked troops, he blocked the machine gun eye of the enemy bunker with his chest and died heroically at the age of 19.

"At that time, I was also on the battlefield. The enemy’s bullets were too dense, and Li Jiafa was injured in the thigh. He just dragged his injured leg and slowly climbed to the machine gun hole, about 100 meters. He climbed for 5 or 6 minutes and blocked the gun hole with his body. The soldiers behind him rushed up." After 70 years, Wang Qiyue is still impressed by the war scene. "I was covered in blood when I came down from the battlefield, and nothing was left."

Over the years, Wang Qiyue regretted not being able to leave a photo with his comrade-in-arms Li Jiafa. Li Jiafa’s military uniform photo when he was young gradually blurred in the old man’s mind. After learning the wishes of the elderly, the Academy of Fine Arts of Anhui Normal University immediately arranged for students to collect information, communicate repeatedly with Li Jiafa and Wang Qiyue’s family, and created a group photo during the winter vacation.

"He died, we are alive, and when I saw his portrait, I felt ashamed, not a taste." Staring at his "photo" with Li Jiafa’s military uniform, the old man’s mottled face showed a lonely look. "I didn’t expect that we could stand together in military uniforms, and I am very grateful to people from all walks of life."

At the painting ceremony, Li Jiafa’s sister Li Jiaying was also present. There were 10 Li brothers and sisters, and Li Jiaying, 77, ranked fifth in Li Jiafa, was the only living immediate family member of Li Jiafa. "This painting is similar, especially my brother’s nose and mouth. I am very grateful to people from all walks of life, to the government, and to the Academy of Fine Arts of An Normal University." Li Jiaying said excitedly. The only photo my brother left in the world was taken at the age of 14. Unfortunately, there was no military uniform photo, which was also my mother’s regret before her death.

Portraits of martyrs, so that heroic martyrs can meet their relatives and comrades through time and space — — Since November 2021, many students from the Academy of Fine Arts of Anhui Normal University have used their brushes to paint portraits of martyrs without any video records during their lifetime, which has aroused widespread social repercussions. At present, Anhui Normal University continues to solicit the demand for "portraits of martyrs" for the public welfare of the whole society, helping more martyrs and relatives to realize their dreams.

Netcom Office of Wuhu Municipal Committee of CPC

Anhui Normal University Party Committee Propaganda Department

Anhui Normal University Academy of Fine Arts

Wuhu communication center

Joint production

What changes have taken place in people’s income savings and consumption psychology under the influence of the COVID-19 outbreak in Wuhan in early 2020 and the nationwide epidemic rebound mainly in Shanghai in mid-March 2022? What new patterns have emerged in residents’ actual consumption? What are the differences between consumers’ buying behavior in epidemic areas and non-epidemic areas?

In October 2020, December 2021 and April 2022 (during the closure of Shanghai due to the COVID-19 epidemic), Wang Qi, a professor of marketing in China Europe and vice chairman of the Executive Committee of China Europe-Ruian Global Brand Strategy and Fashion Industry Research Fund, led a team to collect nearly 5,000 consumer questionnaires nationwide, and conducted research on issues such as consumers’ income and savings, sustainable consumption, experience consumption and niche hobbies, and new consumption of science and technology.

Since its establishment, the China-Europe-Ryan Global Brand Strategy and Fashion Industry Research Fund has devoted itself to long-term tracking and studying consumers’ consumption psychology, attitude and behavior in each specific economic environment. Since the outbreak of the COVID-19 epidemic in early 2020, the research fund has paid close attention to the changes of consumers’ income, savings and consumption choices in China under the epidemic.

Consumers generally plan to increase savings to cope with the uncertainty of future expectations.

According to the survey data in April 2022, the proportion of people with self-reported personal income increase in epidemic areas was slightly lower than that in non-epidemic areas, accounting for 30.24% and 33.41% respectively, while the proportion of people with personal income decrease was significantly higher than that in non-epidemic areas, accounting for 20.41% and 13.23% respectively. (see the picture below)

Question 1: How did your personal monthly income change in April 2022?

In addition, for different income groups,The population with reduced income in epidemic areas is significantly higher than that in non-epidemic areas.. Whether in epidemic areas or non-epidemic areas, the higher the income, the higher the proportion of income increase, and the lower the income, the higher the proportion of income decrease. Generally speaking,The higher the income, the less the negative impact of the epidemic, and the lower the income, the greater the negative impact of the epidemic.(see the picture below)

Note: Low income means: the monthly income is less than 5,000 yuan; Middle income refers to: monthly income of 5000-10000; High income means: the monthly income is above 10,000 yuan.

Question 2: How did your personal monthly income change in April 2022?

Judging from the savings ratio (the ratio of total savings to total income) in April, the proportion of people with increased savings ratio in epidemic areas is lower than that in non-epidemic areas, while the proportion of people with decreased savings ratio is higher than that in non-epidemic areas, which is not unrelated to the decrease in income in epidemic areas. (see the picture below)

Question 3: In April 2022, what happened to the ratio of your total savings to your total income?

For the savings plan in the third quarter of 2022, nearly 65% of the respondents expect to increase their savings ratio in the third quarter. Compared with non-epidemic areas, this population in epidemic areas accounts for a higher proportion. This reflects that more and more consumers will cope with the uncertainty of future expectations by increasing the savings ratio. just as it is said"If you have money at hand, you don’t panic.". (see the picture below)

Question 4: In the third quarter of 2022, how do you expect to adjust the ratio of personal total savings to total income?

Combined with the survey data after the first outbreak in China, we found that compared with 2020, the personal income situation improved in 2021, and the proportion of people with increased savings ratio also increased greatly, reaching 47.4%. Combined with the income situation, the higher the income, the higher the proportion of people with increased savings ratio. This shows that the consumption desire of all income classes is weakening, especially for high-income people. It can be seen that, in fact, in 2021 (after the first outbreak of the epidemic in China), consumers’ desire for consumption has been greatly weakened. Combined with the data of April this year, it is not difficult to find that this trend is more obvious.How to boost consumer confidence is an urgent problem for the government and enterprises in the second half of the year.(see the picture below)

Question 5: What is the change of your savings ratio (the ratio of total savings to total income)?

The outbreak of COVID-19 epidemic has further widened the income gap among residents, and consumers generally plan to increase the savings ratio to cope with the uncertainty of future expectations.

Although consumers’ income in April was negatively affected by the epidemic to some extent, and the savings ratio is generally expected to increase further, most consumers are still optimistic about the expected income in the third quarter of 2022.Nearly 50% of the respondents expect their income to increase in the third quarter.. (see the picture below)

Question 6: How do you expect your personal monthly income to change in the third quarter of 2022?

Catalyzed by the epidemic containment policy, the "home economy" accelerated its rise.

Residents in epidemic areas are restricted by the policy of closure and control, and the time spent at home has increased significantly.During home life, group buying has become the first choice for everyone’s daily shopping. In the epidemic area, the proportion of people who used group buying in April was as high as 87.57%. Generally speaking, the public’s evaluation of group buying is generally more positive. 81.26% of the people in epidemic areas think that the overall performance of group buying is excellent, which is higher than 75.70% in non-epidemic areas.

According to the survey data in April, 2022, 80% people spend more on food and drink. During the epidemic period, it was difficult to grab vegetables, which made consumers generally choose to increase food and beverage expenditure, and to ease their anxiety and cope with the unexpected situation caused by the epidemic by "hoarding food". In addition to the expenditure on food and drinks, it is also worth paying attention to the purchase of various household appliances that are indispensable for home life. Whether it is the bill of consumers in April or the consumption plan in the third quarter, the proportion of people buying air conditioners, refrigerators, freezers, rice cookers and hot water kettles in epidemic areas is slightly higher than that in non-epidemic areas.As a good cooking helper, the air fryer, which can easily fry everything, is welcomed by consumers in epidemic areas.The proportion of buyers in April was significantly higher than that in non-epidemic areas, reaching 19.29%.

Catalyzed by the epidemic isolation policy,The "home economy" has accelerated its rise. In order to cope with the uncertainty of repeated epidemics in the future, the consumption trend of "home economy" is likely to continue into the third quarter, and consumers tend to make adequate material preparations for home life. (see the picture below)

Question 7: In April 2022, which of the following goods did you buy in the category of household appliances?

Persistence and repetition of epidemic situation,The demand for healthy consumption is soaring.

The persistence and repetition of the epidemic in COVID-19 made the public realize the importance of daily fitness and pay more and more attention to the improvement of physical fitness. During the period of epidemic control, traditional gyms were forced to close down, and online fitness was once sought after by the whole people because of its unique advantages. "Liu Genghong" girls were all over the network. Regarding the choice of fitness methods, our research found that for the fitness methods in the third quarter, people who are willing to choose online fitness are higher than offline fitness in non-epidemic areas; In the epidemic area, a higher proportion of consumers expect to return to the gym after unsealing. (see the picture below)

Question 8: In the third quarter of 2022, which of the following goods do you expect to buy in the category of books/education/fitness/entertainment?

The persistence and repetition of the epidemic in COVID-19 not only make consumers pay more attention to their own health, but also make consumers begin to examine the relationship between human beings and nature and pay more attention to the "environmental protection" of consumption behavior.The green transformation under the hard index of "double carbon" is a big test that many brands and enterprises must deal with.

Through the consumer survey at the end of 2021, we found that "reliable quality" and "having a unified and formal environmental protection label" are the two most important factors to increase consumers’ willingness to buy sustainable fashion products. Therefore, achieving a unified and formal environmental protection label will be an effective means for the government and industry to promote consumers’ willingness to buy sustainable fashion products. For brands and enterprises, we should pay more attention to how to effectively control the quality of the sustainable fashion products they produce, and at the same time increase the quality publicity of relevant products, so as to increase consumers’ confidence in the quality of their products. The survey results show that the primary reason that prevents consumers from buying sustainable fashion products is that they are worried about the unsafe source of product ingredients. For brands and enterprises, how to promote the design of sustainable fashion products is a matter worth thinking about. Publicity design needs to meet consumers’ demand for information on the source of product ingredients, and at the same time, it needs to avoid making consumers have too many negative impressions and concerns.

In addition, about 90% of the respondents bought sustainable fashion products because of their recognition of sustainable concept and expression of sustainable lifestyle, and about 40% of the respondents wanted to gain recognition from society and others. Regarding the price of sustainable fashion products, nearly 50% of the respondents expressed their willingness to pay a premium for sustainable fashion products. About 44% respondents can accept a 10% premium and about 24% respondents can accept a 25% premium for purchasing sustainable fashion products.

From these survey data, we can see that consumers who choose sustainable products are more from the inside. While pursuing environmental protection and sustainability, they are also very willing to pay a certain product premium for sustainability, which means that brands and enterprises can be slightly calm when facing the cost of sustainable transformation. Whether the consumer’s willingness to consume is due to the need of self-health management or the willingness to protect the environment,Brands and products representing healthy lifestyles and concepts will be more likely to be favored by consumers..

Wild camping fever,A new mode of short-distance travel for urbanites

For the consumption plan in the third quarter, the proportion of people who are expected to buy outdoor goods such as ball games, camping tables and chairs, outdoor lights, bicycles, battery cars and skateboards in epidemic areas is higher than that in non-epidemic areas.Outdoor activities represented by camping in the wild have become a new mode of short-distance travel for urbanites.(see the picture below)

Question 9: In the third quarter of 2022, which of the following goods do you expect to buy in the category of outdoor products/transportation tools?

When asked which projects are most likely to be spent in the third quarter, whether in epidemic areas or non-epidemic areas, the top three rankings are: travel (such as go on road trip, group tour, etc.); Outdoor sports (such as surfing, skiing, camping, etc.); Scientific and technological experience activities (AR/VR/MR related immersive experience activities). Although several large cities were seriously affected by the epidemic in the first half of the year, it is not difficult to see that consumers’ desire to travel is still very strong. If major tourist cities can be more comprehensive, accurate and meticulous in epidemic prevention, and provide maximum convenience for tourists on the premise of ensuring epidemic prevention, tourism is still expected to become a hot consumption spot in the third quarter, and together with outdoor sports and technological experience activities, it will become a powerful lever to stimulate the economy.

Camping, as a kind of outdoor activities, its popularity is related to domestic social environment, economic development level, vacation system and the evolution of consumers’ health/nature concepts.

Among them, from the social environment, with the gradual increase of environmental protection in China, there are more and more places with outdoor activities in China.

From the perspective of economic development level, the consumption level of the middle class in China has obviously improved, and to some extent, it has achieved "money and leisure". The improvement of economic level and the popularity of domestic cars have provided a material basis for the popularization of camping as an outdoor activity.

Judging from the vacation system, the paid vacation system in China is still not perfect, which leads to the general concentration of traditional holidays, too crowded travel and poor experience, and instead gives birth to outdoor trips around the country that everyone can take advantage of on weekends.

From the point of view of health, domestic consumers began to look forward to nature more and more, eager to relax the daily pressure of work, which was aggravated by the long-term blockade of the epidemic.

From the perspective of cost, the single economic cost of camping is low, which is also an important reason why camping is more attractive to young people and the middle class than other outdoor sports.

Camping not only provides an excellent scene for friends to contact and parent-child activities, but also meets the sense of life ceremony needed by young people and the middle class.

In addition to outdoor activities can greatly meet the social needs of some consumers, virtual world is also an important way for some consumers to meet their social needs. With the popularity of the concept of "meta-universe" in recent two years, the gradual maturity of related technologies and the upgrading of the demand of pan-entertainment industry, human interest and desire for building a virtual world have reached an unprecedented height. People are not only satisfied with the way of consumption in real life, but more and more consumers are willing to pay for the virtual world. The limited consumption caused by closed control during the epidemic has encouraged consumers’ willingness to spend in the virtual world. Both the endorsement of virtual idols and the immersive experience in virtual games provide consumers with "emotional value" that is difficult to be fully satisfied in real-world social activities. Especially for the young generation in China who grew up in the period of rapid development of mobile Internet, they were born and grew up in a world where reality and virtuality coexist, and they have a strong tendency to buy goods and brands that show "futuristic sense+technology". At the end of 2021, in the survey on whether the brand will affect its purchase intention because of the release of virtual people, more than 70% of the respondents in the youth group (25-34 years old) said that it would increase the possibility of buying the brand products.

tag

The persistent impact of the global COVID-19 epidemic and the rapid iteration of consumption patterns in China market have provided many new opportunities for business development, and various new consumption have emerged, but at the same time, they have also brought many challenges to business practice.

Through the continuous consumption survey in the past three years, on the whole, the public’s awareness of saving is gradually increasing, and the cost is gradually decreasing.To some extent, this means that consumers will pay more and more attention to the cost-effectiveness and practicality of goods when they conduct consumption behavior.In our consumption research in 2020 and 2021, cost performance and practicality have always been the two aspects that consumers think domestic brands perform best. Under the current economic background of tight consumption, this is undoubtedly an excellent opportunity for domestic brands. Whether it is a domestic brand or an international brand, improving the cost performance of its own products will be a necessary condition to attract a wider consumer group.

For the part that consumers are willing to spend, some fundamental changes have taken place in their consumption structure and underlying consumption concept.The long-term home life under the control of epidemic situation made consumers pay attention to the quality of "home life", so the "home economy" was accelerated.Consumers can satisfy their dietary needs by buying various household appliances, so that the quality of life at home can be guaranteed. The persistence and repetition of the epidemic in COVID-19 made people realize the importance of health, so more and more consumers began to choose a healthy and green lifestyle. During the period of epidemic isolation, due to the long-term limitation of physical space, consumers began to be extremely eager to break through the limitation of real space and explore a broader world. They are eager to go to nature and enter the virtual world, expecting to meet their social and emotional needs through these explorations.

At any time, crises always coexist with opportunities. Facing the impact and challenge of the COVID-19 epidemic, there are also great business opportunities in the economic uncertainty and the rapid change of the market. Whether brands and enterprises can take the lead in the crisis and open up new opportunities in the changing situation is the key to determine the parties to stand out in this special economic environment. For the relevant enterprises that meet the current consumption growth trend, what needs to be considered is how to better seize these opportunities, how to further improve the cost performance, quality and design of products, accurately position their own brands, and optimize marketing strategies; For enterprises that are greatly affected by the epidemic, how to adjust their product structure can be considered.Find a profit breakthrough point in meeting consumers’ needs for home, health, outdoor activities and social needs..

(The author is Wang Qi, a professor of marketing at China Europe International Business School)

CBN was authorized to reprint from WeChat WeChat official account "China Europe International Business School".

　　On June 18th, the cruise ship "China Merchants Yidun" docked at the dock of the International Passenger Transport Center. Photo by Chen Jiaqi

　　On June 18th, the first China-registered cruise ship "China Merchants Yidun" came from the birthplace of China’s home port cruise ship — — Shanghai Port International Passenger Terminal set sail for Japan. This is the first time that a China-registered cruise ship with a five-star red flag has sailed an international route since the announcement of the Plan for Orderly Pilot Resumption of International Cruise Transport.

　　In order to ensure the smooth sailing of the maiden voyage, Pujiang Customs under Shanghai Customs made full preparations. Relying on the empowerment of science and technology, Pujiang Customs has vigorously promoted the construction of smart customs, upgraded the on-site supervision equipment of cruise ports, integrated the whole chain information of passenger and baggage supervision, and further improved the efficiency of customs supervision. Optimize the entry-exit customs clearance process, expand and transform the entry platform, and reasonably set the moving line according to the three zones and two channels to enhance the comfort of entry-exit passengers’ customs clearance experience.

　　At 13: 00 on the same day, in the travel inspection hall of Pujiang Customs, passengers were queuing to enter the travel inspection channel in turn, and the exit customs clearance procedures were completed in an orderly manner under the guidance of customs officers. After entering the passage, the passengers who have completed the exit customs clearance procedures successively boarded the cruise ship through the glass covered bridge and started their maiden voyage. "The whole process is much faster than I thought. After completing the declaration, just brush a QR code on the gate, and the process will take a few seconds. It feels very smooth." Passenger Ms. Liu said.

　　Daniel Hsia, head of the Pujiang Customs Travel Inspection Department, who is in charge of on-site supervision, said: "We have added six intelligent shunting gates in the entry-exit passenger passage, so passengers can pass ‘ Fingertip service for customs passengers ’ Small program to declare, the average release time of each passenger is less than 10 seconds. While ensuring the safety of the port, it will create a safe and smooth customs clearance environment for the majority of inbound and outbound cruise passengers. "

　　According to statistics, Pujiang Customs supervised 435 outbound crew members and 639 passengers on that day; Accumulated supervision of 8 batches of materials supplied by the "China Merchants Yidun" cruise ship, totaling 43 tons and 1.43 million yuan. In the future, China Merchants Yidun plans to complete 2-3 voyages every month.