Empowering the ＂Flying Whale Sports Data＂ of the third-party platform with sports data, hoping to let users know the events in all directions.
With the four-year World Cup in full swing, "watching live" has become the primary entertainment for many young people after work. However, in addition to the competition itself, the data during the competition is also the focus of users’ attention.
36Kr recently came into contact with the SaaS-based sports data service system "Flying Whale Sports Data" (formerly known as scouting sports data), hoping to meet the data requirements for sports media, live events, data analysis and other sports products.
Flying Whale Sports Data belongs to Zhaoqing Huaying Sports Culture Development Co., Ltd. (hereinafter referred to as Huaying Sports), a sports content producer and data provider. Huaying Sports has eight sections, such as scouting network, scouting recommendation and watching day. The products provide users with real-time analysis of various sports events and relevant information of the event content. Users can also post posts and participate in discussions in the sports social club.
Huaying sports product matrix
As a data platform launched by Huaying Sports, Flying Whale Sports Data mainly provides paid data services for third-party platforms by providing interfaces. At present, its products include real-time data (scores of various events, fouls, technical statistics, etc.), live animated text, race results, historical information of events (World Cup, Premier League, NBA, etc.) and other sports-related data; At the same time, the platform can also provide sports lottery related index data, including national sports lottery data and odds. In addition, the platform will soon be online e-sports and other data.
Flying Whale Sports Data tells 36Kr that as the main project of the platform, its football data products have covered 2 million+events in 200+ countries and regions.
Huaying Sports was founded in 2006. Peng Lingzhe, deputy general manager of Huaying Sports, told 36Kr that the company has provided professional sports data for B-end users since its establishment, and self-operated C-end products such as scouting network are also verifying and using its data. With the arrival of the World Cup in Russia and the increasing attention of users to sports data, Huaying Sports has launched flying whale sports data after integrating a number of data services.
It is worth mentioning that in order to strengthen the timeliness, accuracy and stability of data, Flying Whale Sports Data has established a "7*24*365" operation and maintenance team to provide data guarantee for customers.
in additionIn order to meet the needs of different customers, Flying Whale Sports Data will customize product solutions for different product types such as sports media, live events and data analysis. At the same time, customers can use this key update. SaaS service platform, complete online product management, real-time update of technical documents and other functions.
Customer background interface of flying whale data
Peng Lingzhe said that "a large number of data sources+exclusive authorization" of flying whale sports data is its main barrier, and the technical service accumulated by scouting network for many years can ensure the stability of data and the rapid response to sports information. "At present, the platform data is mainly based on machine monitoring, assisted by personnel participation, and we also have a data center team to provide real-time protection for customers".
Flying whale sports data mainly collects data usage fees from B-end users on a monthly/annual basis.Peng Lingzhe said, "The price is determined according to the scale of customer data collection, and combined with the number of data types. At present, a large number of customers have been accumulated, and the products have achieved profitability. The partners include Know the Ball Emperor and A8 Sports. Now we have a high threshold for customers, and we will provide customized services for small customers in the future, lowering the threshold. According to the platform planning, we will also launch game prediction services in combination with machine learning and big data. "
It is understood that Huaying Sports won the strategic investment of IDG Capital in 2011, but the specific amount was not disclosed.
Flying whale sports data competition includes sports data provider Radar Sports, which develops nested data for lottery companies based on the original data of Sportradar XML. At the same time, the company has four products: data live broadcast, statistical center, game analysis and text live broadcast.
I’m Liu Shiwu, the author of 36Kr. I’m concerned about cutting-edge technology, AI, travel and entertainment. Please add liushiwude on WeChat and indicate the company+position+reason. Thank you!
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