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Recently, many platforms, such as JD.COM, Baidu, Pinduoduo, Alibaba, Tencent, Meituan and Tik Tok, have voiced their voices one after another to help foreign trade enterprises "export to domestic sales". At the same time, cross-border payment and logistics enterprises are also taking active actions to respond to the needs of the transformation of foreign trade enterprises.

The platform supports cross-border businesses to "export to domestic sales"

The United States has already "cut the knife" on the parcels from China and Hongkong that were not more than 800 dollars, and the duty-free treatment will be officially terminated from May 2.

"As we all know, the United States is one of the important target markets for China to develop cross-border e-commerce, which means that the cost of cross-border e-commerce will rise and the market competitive advantage will become less obvious. It is a big impact for cross-border e-commerce enterprises, especially small and medium-sized enterprises." Bai Ming, a researcher at the Research Institute of the Ministry of Commerce, said frankly in an interview with shanghai securities news.

The reporter interviewed a number of cross-border SMEs and learned that many businesses have adjusted their wait-and-see mood and started to take the initiative to respond.

"Nowadays, many foreign trade enterprises are willing to’ export to domestic sales’. Major platforms and retail enterprises help cross-border businesses to expand the domestic market according to their own advantages such as platforms and traffic, and also provide more choices for these enterprises." Bai Ming said frankly.

Up to now, many platform enterprises such as JD.COM, Baidu, Alibaba, Tencent, Meituan, Tik Tok, etc. have expressed their views one after another, giving money, traffic and resources to support foreign trade enterprises to "export to domestic sales".

On April 11th, JD.COM announced the establishment of a special procurement fund of 200 billion yuan, and launched the export-to-domestic support plan.

On April 12, Baidu announced that it will give priority to supporting 1 million enterprises to export to domestic market by using AI technology and platform traffic, and explore the domestic market. Baidu’s love procurement platform will also issue 1 million corporate grants to export enterprises to help open domestic sales channels at a low threshold.

The reporter learned from Ali that Ali International Station has sent thousands of "Little Two" to almost all foreign trade industrial belts in the country, and at the same time launched special actions to fully help small and medium-sized foreign trade businesses that encounter difficulties. On April 15th, Alibaba’s source factory procurement platform 1688 said that foreign trade manufacturers with overstocked inventory would be provided with full custody and help sales services, and the platform would reduce or exempt commissions. Foreign trade manufacturers could also negotiate with the platform on the cooperation mode of inventory underwriting.

At the same time, 1688 provides early repayment service for foreign trade manufacturers who encounter financial difficulties, and provides special credit loans in conjunction with online merchant banks and other financial institutions, focusing on supporting the most affected clothing, textile and light industrial products and enterprises.

Pinduoduo recently launched the "100 billion support" plan, which also increased subsidies for small and medium-sized cross-border businesses. Zhao Jiazhen, executive director and co-CEO of Pinduoduo, said: "We are determined to shoulder the costs and risks of the transformation and development of platform businesses, and we also have sufficient strategic strength to cope with the uncertainty of the external market environment. We will give priority to ensuring the stable development and healthy profits of small and medium-sized manufacturing industries."

On April 16th, Tik Tok Group launched the special support plan for foreign trade excellent products, integrating business resources such as e-commerce and living services, and helping foreign trade merchants to reduce operating costs and expand the domestic market by setting up green channels, special traffic support, commission reduction and fee reduction, and interest-free loans to help turnover.

In addition, Meituan has launched a green channel for transferring foreign trade to domestic sales, taking advantage of its own resources in warehousing, channels and distribution, such as Elephant Supermarket, Meituan Optimization and Meituan Flash Purchase, and fully supporting the businesses of Meituan in terms of business settlement, business support and brand building.

As of the early morning of April 17th, Meituan Flash Shopping has set up a special working group to transfer foreign trade to domestic sales. According to the relevant person in charge, at present, the working group has coordinated the national lightning warehouses, convenience stores and brands to reach a supply chain cooperation alliance, and 335 enterprises have clicked to sign up for cooperation, of which 111 have entered the actual domestic sales docking process.

On April 17th, Tencent launched the "Run-up Plan for the New Journey of Foreign Trade", paving the way for foreign trade enterprises to broaden the domestic and international markets through ten measures, such as opening a green channel, encouraging new businesses, supporting traffic, and offering preferential rates. It is expected that the business ecology such as small programs, WeChat stores and digital offline stores will increase the sales scale of foreign trade enterprises by 100 billion yuan.

Take the initiative to change the industrial chain, enterprises cooperate to meet the challenge

Bai Ming said that it is still difficult to predict the adjustment direction of subsequent tariffs. But what is certain is that the risks and challenges that cross-border e-commerce business is encountering will further affect foreign trade service enterprises and spread to the upstream and downstream of industrial chains such as logistics and cross-border payment.

The shipping market dynamics released by where to go show that the US tariff policy has led to changes in the US-Canada route. Faced with this situation, major shipping companies are rapidly working out route adjustment plans, and part of the ship capacity of the US-Canada route may spill over to the European route (Euro-Mediterranean route) for undertaking.

In an interview with reporters, the head of the international freight department of a courier company admitted that the international freight market has been subject to certain fluctuations recently due to tariff adjustment. The volume of international freight orders, especially those involving cross-border e-commerce exports to the United States, has declined in a short period of time, and many shippers are on the sidelines, suspending shipments or adjusting shipment plans. However, the company is actively communicating with customers, seeking coping strategies, paying attention to market dynamics, adjusting the operation plan in time, and trying its best to reduce the impact of tariff policies on business.

The strategic adjustment of international logistics and the change of freight rate also provide more possibilities for foreign trade enterprises to explore diversified markets. The person in charge of a home textile cross-border e-commerce company from Shenzhen told the reporter that the company’s current delivery to the United States is normal, but the profit of the products has been difficult to guarantee. The company is trying to move its supply chain overseas to meet the tariff challenge, and at the same time, increase the layout of the European market.

Recently, the download rankings of DHgate (Dunhuang Net), Taobao (Taobao) and Alibaba.com (Ali International Station) in the US have risen sharply, which also shows that Americans’ desire to stock up on "Made in China" has not been extinguished by the tariff increase. Some leading foreign trade enterprises also told reporters that the possibility of export price increase to the United States is not ruled out. "If the price of peers increases, we will follow suit."

Yong Chengxiang, president of Dongguan Industry and Trade Development Promotion Association and chairman of Dongguan Foaiwa Arts and Crafts Co., Ltd., said that if we really want to give up the American market, we should go to Europe and Central Asia. According to him, the association has conducted preliminary investigations on other overseas markets, including Australia, and more than 30 foreign trade enterprises have responded.

Prevent involution and accommodate new enterprises with incremental space.

In addition to proposing a 100 billion support plan, the reporter learned that a number of e-commerce platforms, including JD.COM and Ali, have set up special groups for "exporting to domestic sales", and the number of foreign trade enterprises docking is constantly increasing.

The relevant person in charge of JD.COM told the reporter that nearly 3,000 enterprises and businesses have approached JD.COM for cooperation and help since the announcement of the support plan three days ago (as of April 14th). "This number is rising rapidly every day. To this end, JD.COM has also started the selection of hundreds of categories including clothing, shoes and hats, consumer electronics, household appliances, household daily use, luggage and leather goods, and toy musical instruments. " The person in charge revealed.

"In the contact with foreign trade enterprises, we have noticed that many foreign trade enterprises have concentrated on their unfamiliarity with domestic market rules and lack of online operation experience." Several platform leaders gave feedback to reporters.

In response to this pain point, Tmall opened the exclusive channel of the "Blue Star Plan", and "Industry Xiaoer" provided one-to-one guidance for foreign trade enterprises. JD.COM also set up a "7×24-hour" clue collection and feedback team according to the different needs of merchants, and organized a purchasing and marketing team to start the office assistance of the industrial belt.

Bai Ming suggested that the competitive pressure of cross-border e-commerce industry has increased in recent years, and the industry has been constantly shuffled. Foreign trade enterprises are also facing more challenges when they move to China, which requires the concerted efforts of platforms, businesses and policies. At this time, enterprises should strengthen their confidence, not only make good use of the support of e-commerce platform, but also give full play to their advantages and step up research and development. In terms of overseas business, we will further make good use of the overseas warehouse model, strive to increase exploration in efficient logistics and efficient customs clearance, and carry out more diversified overseas layout. While exploring the domestic market and promoting "export to domestic sales", we should also pay special attention to preventing involution competition.

The reporter noted that preventing involution competition has also become a major focus for platform enterprises to support foreign trade manufacturers to "export to domestic sales".

"To expand the domestic market demand, it is necessary to accommodate new foreign trade enterprises with incremental space instead of stock space." Bai Ming said, "At present, the competition in the domestic market is already fierce. Cross-border e-commerce enterprises’ moving to the domestic market is not a trade-off competition, but should give full play to their own advantages, step up research and development, open up the blue ocean market, and bring more incremental consumption."

At the same time, he suggested that in terms of policy measures, we can guide the support policies such as "trade-in" to give more support to enterprises that "export to domestic sales" and form an increase in consumption, rather than squeezing the domestic market, so as to form a more benign market structure.

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The Volvo XC90 catches the eye with its refined and powerful exterior design. On the front, it uses the classic Thor’s Hammer headlights, combined with the straight waterfall-style air intake grille, to present a visual effect of elegance and power. The body lines are smooth, showing the simple aesthetics of Nordic design. The overall style is atmospheric and noble, highlighting the sense of luxury and sports. No matter which angle you look at, the XC90 is a very recognizable luxury SUV.

The Volvo XC90 is sumptuous in elegant body proportions, with body dimensions of 4953mm long, 1958 mm wide and 1778mm high, creating a sense of sedate space. The 2984mm wheelbase ensures generous interior space and excellent driving stability. The side lines are smooth and powerful, and the tire size is 275/45 R20. With carefully designed rims, it not only enhances the driver’s visual enjoyment, but also provides a solid grip for driving.

The interior design of the Volvo XC90 adheres to the style of Nordic luxury, with attention to detail and comfort. In the driver’s seat area, the steering wheel is made of leather with excellent texture, providing a good grip. It can be manually adjusted up and down + front and rear to suit the needs of different drivers. The central 9-inch central control screen is clear and easy to operate. It integrates multiple functions such as multimedia system, navigation, phone and air conditioning. It supports automatic speech recognition and provides convenient information exchange for drivers.

In terms of seats, the XC90 is made of high-grade leather to provide passengers with excellent touch and support. The main and passenger seats support 4-way adjustment of front and rear, backrest, height and height, as well as 2-way adjustment of waist support to ensure the comfort of long-distance driving. The front seats are also equipped with heating function to keep the driver warm in cold seasons. In addition, the driver’s seat also has a power seat memory function to provide personalized space settings.

As for convenience, the XC90 is equipped with two USB ports and two Type-C ports in the front row to meet passengers’ multimedia and charging needs. The rear seats support proportional reclining, providing flexible storage and versatility. Together, these configurations create an interior environment that is both luxurious and functional.

The Volvo XC90 is powered by a 2.0T turbocharged engine with a power output of 250 horsepower and a maximum torque of 350 N. m. This engine is paired with an 8-speed automatic transmission to provide smooth power transmission and efficient performance.

Summing up the owner’s point of view, he is full of praise for the exterior design of the Volvo XC90, especially the unique design of the front and the eye-catching LED daytime running lights, which add a different kind of aura to this luxury SUV. These elements not only won his personal favor, but also will attract other consumers seeking individuality and practicality. Overall, the Volvo XC90 has established a solid position in the hearts of many owners with its domineering appearance and excellent design details.

01

Tony Leung Chiu Wai and Andy Lau cooperated in the new film Goldfinger after 18 years.

According to Hong Kong media reports, Tony Leung Chiu Wai and Andy Lau will cooperate again after 18 years, and will star in Infernal Affairs director Zhuang Wenqiang’s new film Goldfinger. The film Kasi is luxurious, co-starring Charlene Choi, Yam Tat-wah, Fang Zhongxin, Jiang Haowen and Qian Jiale.　

　

Focusing on the Hong Kong listed company Jianing Group in the 1980s, the film tells the story of its rise to liquidation in just a few years, and finally it was pursued by the Independent Commission Against Corruption for 15 years, which caused a sensation all over the world.

　

In fact, there was news of the film Goldfinger in October last year. At that time, it was reported that it starred Tony Leung Chiu Wai and Nicholas Tse, and it was an action film against corruption. However, Nicholas Tse was not seen in the latest lineup. It is reported that the film was invested by Emperor Film, and it is alleged that it has been approved by the mainland. It is expected to start shooting this year, and the film production fee is reported to be 200 million yuan.

02

The Legend of Searching for Dragons is synchronized with North America in mainland China.

Disney’s first animated feature film "The Legend of Searching for Dragons" this year announced that the mainland will set a file on March 5 to synchronize with North America. The film is the latest work of Frozen’s Zootopia gold medal team, and the Chinese version of the protagonist is dubbed by Zhao Liying.

03

Tang De film and television 413 million will be accepted by Shenzhen Stock Exchange.

Tang De Film and Television announced on the evening of February 19th that it received the Notice on Accepting the Application Documents of Zhejiang Tang De Film and Television Co., Ltd. to Issue Stocks to Specific Objects issued by Shenzhen Stock Exchange on February 19th, 2021. Shenzhen Stock Exchange checked the prospectus and related application documents submitted by the company for issuing shares to specific targets, and decided to accept the application documents.

　

Tang De’s income has been reduced from the initial 600 million to no more than 413 million.

04

The new drama "Eye of the Storm" with the theme of national security was finalized on February 23rd.

　

The national security theme contemporary urban anti-espionage drama "Eye of the Storm" starring Yang Mi and Vin is scheduled to be broadcast on Zhejiang Satellite TV and Oriental TV at 19:30 every day from February 23rd. Iqiyi and Tencent video members will update 2 episodes every Sunday to Friday at 22: 00, and 1 episode on Saturday at 22: 00.

　

The drama tells the story of the national security personnel, represented by Quiet and Ma Shang, who persist in the justice in their hearts regardless of obstacles, and strive to detect cases of technology theft and protect the country’s rare resources from being smuggled and traded by foreign forces.

05

The fire of Marvel Comics’s new drama "Vision of Wanda" caused Disney+ to go down.

Magic Vision of Wanda was very popular after Disney+ was released, which even led to the downtime of this streaming service on Friday. Downdetector, a website that tracks Internet service downtime reports, said Disney+ experienced a short downtime in the early hours of Friday, at about the same time as the latest episode of Vision Wanda premiered. Many Disney+ users went to major social media to express their dissatisfaction.

06

The sequel to Our Distance from Evil started shooting this year.

Taiwanese media reported that in 2019, the high-profile drama series "The Distance between Us and Evil" officially opened a sequel, and the second part will be a brand-new card and story, which will start shooting before the end of this year. Screenwriter Lu Yuyuan said that she spent more than a year doing field research, and now she is writing a script. Her roles include legislators, prosecutors, middle school teachers and social workers.

　

"Our Distance from Evil" was broadcast in Taiwan Province in March 2019, and then Tencent video was introduced. The first film starred Alyssa Chia, Wen Shenghao and Wu Kangren, and Alyssa Chia won the first golden bell in his life with this drama.

[Compiled/Observer Network Gao Xueying] According to the English version of the Global Times reported on the 24th, the China TV series "If Snails Have Love" (hereinafter referred to as "Snails") which is being broadcasted recently has gone abroad!

If Snails Have Love is a crime TV series starring Wang Kai and Olivia, which is adapted from Ding Mo’s novel of the same name. Ding Mo’s novels of the same type, Please Close Your Eyes When He Comes, and Beauty Trapped, have also been adapted into TV series and broadcast, which are also wildly sought after by overseas fans.

These crime-themed TV dramas adapted from novels have received mixed reviews in China.

Unexpectedly, on the only video websites in the world (viki.com and DramaFever) that provide subtitles in different languages for China’s film and television works, the scores of these works are astonishingly high, all of which are above 9.7.

Douban score is only 5.4, but the score on viki is full …

The enthusiasm of foreign fans is surprising. After a three-week business trip, a 26-year-old Indonesian girl named Nina Amelia turned on her laptop and watched six episodes of Snail in one breath …

Under viki’s "Snail" page, it is a variety of 10 points:

You will never regret watching this play! Super fun and exciting! I will keep chasing it!

The plot is smooth and progressive. I hope this drama is as interesting as "Please Close Your Eyes When He Comes" and reveals the secret in a romantic atmosphere.

Push this play hard! Not only about love, but also many action scenes and interesting suspense plots.

Filipino April Manaloto specially drew a set of cartoons for the characters in the play;

It is more convenient for foreigners in Beijing to follow the drama and sneak a peek at it in the office.

Clark, a 32-year-old from South Africa, is currently a visiting professor at a Korean university. She said that with the popularity of China’s crime film and television dramas abroad, people’s voice for multilingual subtitles is getting higher and higher: "People have always had demand for film and television dramas from different countries, but their interest in China’s film and television dramas has indeed increased significantly."

Foreign fans have actually broken through the cultural barriers to catch up with China’s crime-themed TV dramas, and even their enthusiasm for chasing dramas is higher than that of Chinese. Why?

Some are attracted by the plot and the actors’ performances:

Cherie, 26, from the United States, has been chasing China’s crime movies and TV plays for several years, including Close Your Eyes When He Comes, which is adapted from Ding Mo’s novel of the same name.

Because of her good impression of "Please Close Your Eyes When He Comes", she followed up Snail, which is also an adaptation of Ding Mo’s novel, and found that this TV series was different from what she had seen since she was a child:

"At first, its rhythm is very slow, but slowly, you will find that the irrelevant clues have been strung together before, and then a bigger and more evil plot begins to unfold.

“Compared with American TV series, this drama embodies more reality and emotion."

Martin, 36, has also seen Snail and Please Close Your Eyes When He Comes. He thinks that the important features that distinguish these two dramas from other Asian TV dramas are their scripts and actors’ performances:

"The script is very good, giving the female characters words and deeds that match their age.Unlike other Asian TV dramas, women are not portrayed as a little girl..

"The actors’ performances are natural, and all their actions are meaningful, andThe performance is not as exaggerated as most taiwanese drama.. "

There are purely for idolize:

Clark, the Korean visiting professor mentioned above, has another identity: the founder of Wang Kai’s overseas fan group "Wang Kai International (WKI)".

As a qualified fan, any work of Kaikai Wang must be pursued!

Therefore, Wang Kai is Clark’s reason for watching Snail: "Our King Kaikai’s acting skills are excellent, and Ji Bai he plays is a living person, not just a role."

Myriam Dunn Cavelty from Switzerland said that she had also rushed to Wang Kai to watch Snail. Who knows that she accidentally got a new "husband": actor Yu Heng who plays Zhao Han:

"He is the perfect husband candidate! Sincere and enthusiastic, but also deeply in love with female number two ~ "

Sabrina, who is in her thirties, works in a health care institution in the United States and is a fan of Wallace Huo and Wang Kai.

She said that she watched "Please close your eyes when he comes" and "Snail" solely for licking the screen. No matter what the male gods performed, she watched them!

And to study cultural differences:

Martin likes to compare crime movies and TV plays in different countries. He compares China’s crime movies and TV plays with his two favorite works, Italian Inspector Montalbano and Swedish Wallander.

Inspector Montabano (left) and Vilander.

He believes that in Swedish film and television dramas, Swedish investigation is particularly "monotonous, serious and organized"; Italy is just the opposite: very relaxed, even a little naughty, always trying to take advantage of the loopholes in the law to find a shortcut to handling cases.

What about China? Chinese pays great attention to teamwork and position when handling cases, which is reflected in Close Your Eyes When He Comes and Snail.

Martin thinks that China’s method is very inspiring and can inspire people to achieve their goals.

Martin said: "China film and television dramas have made great progress, and I found that their scripts and actors’ acting skills are becoming more and more mature."

This article is an exclusive manuscript of Observer. The content of the article is purely the author’s personal opinion, and does not represent the platform’s view. It shall not be reproduced without authorization, otherwise legal responsibility will be investigated. Pay attention to the observer network WeChat guanchacn and read interesting articles every day.

Villagers hang corn in the alley of Xinyegu Village, Daciyan Town, Jiande, Zhejiang Province. Xinhua news agency

Tourists drink coffee in a cafe in Lujia Village, Nanzhang Town, Jingxing County, Shijiazhuang, Hebei Province. Xinhua news agency

　　In Guowu Village, Labu Township, Chengduo County, Yushu Prefecture, Qinghai Province, Nima (left) plans to help restore the traditional buildings of villagers’ homes. Xinhua news agency

Artists perform marionettes in Nanhou Street, a historical and cultural block of Sanfangqixiang, Fuzhou, Fujian. Xinhua news agency

　　History is the carrier of culture, and culture is the blood of history. After five thousand years of vicissitudes, Chinese civilization has always come down in one continuous line, which is precisely because the historical and cultural heritage of splendid civilization has a long history and is surging forward.

　　"Literary movement is linked with national movement, and cultural context is linked with national vein". For a long time, China’s history and culture have been preserved in various ways in urban and rural areas, precipitated into unique memories and signs, and played an irreplaceable role in each period. A few days ago, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Strengthening the Protection and Inheritance of Historical Culture in Urban and Rural Construction (hereinafter referred to as the Opinions), which clearly proposed to establish an urban and rural historical and cultural protection and inheritance system with scientific classification, strong protection and effective management, which pointed out the direction and provided guidance for the next step.

　　Nowadays, when old traditions meet new ideas and ancient buildings meet new technologies, how to further strengthen the protection and inheritance of historical and cultural heritage and continue to inherit the historical context and cultural foundation has become a brand-new topic that the whole society has to face.

　　1. "Non-legacy+tourism" makes ancient villages "live"

　　● Case: Ancient Cinnamomum camphora forest, blue bricks and black tiles, deep courtyard, hookah curling … … During the National Day holiday this year, Diaoyuan Ancient Village, located in Xingqiao Town, Jizhou District, Ji ‘an, Jiangxi Province, became the travel destination of Li Juan, a freshman of Nanchang University, and his roommates.

　　Diaoyuan Ancient Village is an ancient village with a history of more than 1100 years. Walking into the village, the patchwork of residential shrines, mottled old wind and fire walls, winding alleys and other landscapes all reveal strong humanistic colors. "I have long heard that the ancient fishing village is beautiful, but I didn’t feel what ‘ A blue brick and black tile ink painting ’ 。” Li Juan said.

　　It is understood that in recent years, after the establishment of the new village, the ancient village of Diaoyuan has shown a trend of "hollowing out", leaving only a few families. In order to solve the problem of protection and rational utilization of hollow villages and ancient buildings, Jizhou District has introduced high-quality planning from professional teams, and transformed and upgraded the entrance experience area, post road experience area, future village experimental field, ancient village ancient rhyme area, ancient village source area and ancient village merchant area, so that traditional ancient villages can be truly "alive".

　　In recent years, in the domestic tourism market, ancient village tourism, which can enjoy both natural beauty and historical and cultural charm, has been favored by more and more "donkey friends".

　　"In the context of consumption upgrading and limited travel abroad, the main distribution areas of ancient villages and towns in China, such as Jiangxi and Anhui, have ushered in a golden opportunity period for the development of cultural tourism." Guo Xiaoguang, director of the Industrial Development Department of the Special Committee of Ancient Villages and Towns of China Cultural Relics Society, said, however, some ancient villages, as cultural relics, have strict standards in planning, development, commercial operation and so on, which are far higher than those of ordinary cultural tourism projects. How to play a good card of the integration of Zhang Wen and Lu on the premise of cultural relics protection has become a new topic for all localities, especially in the resource-rich areas of ancient villages and towns.

　　Jingxian County, Xuancheng, Anhui Province, located in the south of Anhui Province, is a tourist destination with 25 ancient villages and towns listed in the list of traditional Chinese villages. In recent years, with the spread of new media such as short videos, the number of tourists and tourism income here have been rising year after year, and the living standards of local residents have been significantly improved.

　　"Although tourism resources are sufficient, the legal system related to ancient villages and towns is still not perfect, and it is difficult to carry out protection work in ancient villages and towns." The relevant person in charge of the Jingxian Cultural Relics Bureau said that not only is the pressure on the protection of ancient buildings huge, but the contradiction between the villagers’ housing needs and the protection of ancient buildings is prominent because the ancient buildings cannot meet the living standards of modern people in hardware conditions.

　　"Although the cultural tourism of ancient villages has achieved certain results, problems such as the disappearance of ancient villages are equally prominent. After the reform and opening up, the speed of destruction and extinction of ancient villages in China has accelerated. " The relevant person in charge of the Prospective Industry Research Institute said that although the country is gradually increasing the statutory protection of famous historical and cultural cities, towns and villages, various localities still face many difficulties in implementing protection, repair and activation.

　　In this regard, the Opinions clearly pointed out that living heritages such as cities, villages and towns should be the main body and rely on, and various historical and cultural heritages such as historical and cultural cities, towns and villages (traditional villages), blocks and historical buildings, industrial heritage, agricultural cultural heritage and intangible cultural heritage should be taken as an organic whole to form a protection and inheritance system.

　　The data shows that up to now, China has 137 national historical and cultural cities and 190 provincial historical and cultural cities. At the same time, China has also announced 312 famous historical and cultural towns in China, 487 famous historical and cultural villages in China and 6819 traditional villages in China, forming the largest agricultural civilization heritage group in the world so far.

　　"Historical and cultural cities, towns and villages, including historical blocks and historical buildings, are important carriers of production and life, and the protection and inheritance work is closely related to the daily life of ordinary people." Su Yunshan, director of the Department of Building Energy Conservation and Science and Technology of the Ministry of Housing and Urban-Rural Development, said that it is necessary to give full play to the comprehensive value of cultural heritage, integrate scattered historical and cultural resources, and let the masses ‘ Daily use without feeling ’ Feel the charm of culture; It is also necessary to develop cultural tourism and creative industries, so that ordinary people can get tangible benefits and have more sense of gain.

　　2. "Development+Protection" of modern architecture should be paid attention to.

　　● Cases: Bund complex, Xujiahui Catholic Church, Jing ‘an Temple … … Shanghai is one of the most prosperous cities in China and the birthplace and development center of modern architectural culture in China.

　　However, in the process of urban development, Shanghai has a slow understanding of the protection of architectural cultural heritage. After nearly 30 years of exploration, Shanghai has carried out exploratory experiments in repairing, adding, shifting, inserting and rebuilding, style protection, renewal, regeneration and utilization of historical buildings, and formed a mechanism and method for protecting architectural cultural heritage that basically conforms to the characteristics and reality of Shanghai’s historical buildings.

　　History and culture are the soul of a city. How to deal with the relationship between urban reconstruction and development and the protection and utilization of historical and cultural heritage is an important issue facing urban development in China.

　　"The nearly 23 million square meters of Lane House built from the end of 19th century to 1930s is the most distinctive architectural type in Shanghai, and it is a typical blend of Chinese and Western architectural forms and lifestyles." Zheng Shiling, an academician of China Academy of Sciences and a professor of college of architecture and urban planning, pointed out that from 1980s to the mid-1990s, "change" and "new" became synonymous with urban development, and simply aimed at "new" and "change", lacking institutional guarantee in the aspects of legal system, management and operation.

　　According to the data, up to now, about two-thirds of the 45 million square meters of historical buildings left over from Shanghai’s history no longer exist, and less than 1,000 of the 9,214 articles counted in 1949 are left.

　　However, with the increasing awareness of the inheritance and protection of historical and cultural heritage, great achievements have been made in the protection of architectural cultural heritage in Shanghai since 2002, and a suitable protection model for Shanghai has also been preliminarily explored, that is, insisting on the combination of use and protection and protecting in use. Zheng Shiling said that a number of excellent examples have emerged by implanting various functions in historical buildings, such as using historical office, residential and public buildings as clubs and schools, and using industrial architectural heritage as creative centers, residences, hotels and theaters.

　　"The" Opinions "clearly stated that it is necessary to establish an urban and rural historical and cultural protection and inheritance system with scientific classification, strong protection and effective management." Yang Baojun, chief economist of the Ministry of Housing and Urban-Rural Development, pointed out that this requires us to protect not only single buildings, but also streets and towns, as well as historical sites, natural landscapes, humanistic environment and intangible cultural heritage.

　　In addition, in the past historical and cultural protection work, there was a tendency to attach importance to ancient times and despise modern times, and ancient China and modern China could not be truly, stereoscopically and comprehensively displayed. In view of this problem, the Opinions put forward that we should not only protect the ancient heritage of China, but also protect the important achievements of modern and contemporary construction.

　　"It is necessary to systematically protect the historical and cultural heritage of each period, comprehensively show the ancient civilization and modern history, especially the glorious course of the founding of the Communist Party of China (CPC), the founding of New China, and the reform and opening up, and tell the story of China vividly and three-dimensionally." Yang Baojun said.

　　Strict demolition management is the key to the protection and inheritance of urban and rural history and culture. In this regard, the "Opinions" clearly stated that "it is forbidden to demolish large buildings, demolish the real ones, and confuse the fake ones with the real ones in urban renewal" and "effectively protect the existing buildings that can reflect the specific development stage of the city, reflect important historical events, and condense the emotional memory of the public". These measures will have a far-reaching impact on the protection and inheritance of historical culture.

　　3. "Science and technology+inheritance" creates a new way to protect cultural heritage.

　　● Case: Recently, the 2021 Cultural Heritage Digital UAV Close to Photogrammetry Competition was officially launched. The activity collected and selected the fine model of cultural heritage presented by UAV close to photogrammetry technology online, aiming at promoting the digital protection of chinese heritage, exploring new methods and paths of "three-dimensional real scene" construction, and promoting China’s excellent history and culture.

　　The surveying and mapping objects of the works collected in this competition are China’s traditional material and cultural heritage, including ancient sites, ancient buildings, ancient villages, cave temples, stone carvings, murals, important modern historical sites or representative buildings, and historical and cultural cities with outstanding value in architectural style, distribution or combination with environmental scenery.

　　It is understood that "close to photogrammetry" is a brand-new technology put forward by the team of Academician Zhang Zuxun of Wuhan University to meet the demand of fine surveying in surveying and mapping industry. It was first applied to geological survey and monitoring and early warning, taking the "face" of an object as the object of photography, obtaining ultra-high resolution images through close photography, and finely extracting geographic information.

　　"UAV close to photogrammetry technology can record ancient buildings and cultural sites at high speed and in all directions, which can not only improve the efficiency of data collection of cultural heritage surveying and mapping, but also greatly reduce the safety risks during operation." The relevant person in charge of DJI Innovation Technology Co., Ltd. said that with this technology, cultural relics protection workers can easily restore the true face of ancient buildings and provide data support for cultural relics protection and research.

　　Nowadays, with the development of science and technology, more and more new technologies are presented in different forms in the process of historical and cultural protection and inheritance, and the "three-dimensional laser scanning technology" with the function of automatically obtaining data is one of them.

　　According to industry experts, 3D laser scanning technology is a new measurement technology, which can obtain 3D point cloud data information in the object space without touching the object, avoiding unnecessary damage caused by human contact and satisfying the timeliness of data recording in cultural heritage protection. Depending on the selected equipment, the ranging can reach tens of meters and hundreds of meters. For some immovable material and cultural heritage with a large area, scanning can be completed at a position far away from the object, and the obtained data can also reach the accuracy of millimeter level.

　　It is reported that three-dimensional laser scanning technology is currently being applied to the information scanning of some ancient buildings in cities, and the data obtained by it is flexible and applicable. Combined with the new technology of the Internet, the "new" dissemination of cultural heritage can be realized. Experts said that this will help to change the single display form such as traditional text reading to a more interactive, convenient and disseminated publicity display mode, so that more young people can pay attention to historical and cultural heritage and develop a good habit of actively protecting them.

　　"The real protection and inheritance of cultural heritage must be a social and national activity. With the rapid development of social networks and short video platforms, relevant departments should accelerate the establishment of a cultural heritage protection and inheritance system for the public." Dong Wei, a member of the Academic Committee of Planning for Famous Historical and Cultural Cities in urban planning society of china and a professor at the School of Architecture of Southeast University, said that in the digital age, only by popularizing the knowledge of cultural heritage protection to the greatest extent can the public really participate in the protection and inheritance, continue the historical context, create a new way of heritage protection in the digital age, and promote the high-quality development of urban and rural construction.

　　(Reporter Qian Qian)

　　[Global Network Report] "The French side refused Russian journalists to participate in the press conference of G20 Summit in Macron" continued to attract attention. According to Russian media reports such as RIA Novosti and TASS, the Russian Foreign Ministry issued a statement on the 18th, saying that the Ministry had summoned Pierre Levi, the French ambassador to Russia, on this matter that day, and strongly protested against the discriminatory behavior of French journalists.

　　According to RIA Novosti, the Russian Foreign Ministry said in a statement on the same day, "At the G20 summit in New Delhi, representatives of the French government refused to let RIA Novosti reporters and the editor-in-chief of Russia-News website attend the press conference held by French President Mark Long. On September 18th, the Russian Foreign Ministry summoned the French ambassador to Russia Levi to lodge a strong protest against the blatant anti-Russian discrimination".

　　"The French side also refused to apologize for its actions, including trying to confiscate the mobile phone used by Russian journalists to shoot this ugly move, which once again proves Paris’s intention to resolutely take discriminatory measures against Russian media." The Russian Foreign Ministry said that Russia has made a "principled evaluation" of France’s unfriendly behavior, which hinders media personnel from carrying out their work.

　　According to the report, the Russian Foreign Ministry also said in a statement that Moscow asked Paris to stop discriminating against "media that are not to be seen by the French side", stop putting pressure on these media and stop labeling Russian media.

　　According to the Russian News Agency, the G20 summit was held in the Indian capital, New Delhi, from September 9 to 10. On the 10th, Russian Foreign Ministry spokesperson Zacharova posted on the social platform Telegram that France refused to let Russian journalists attend the press conference held in Macron during the summit, and Russia demanded an apology from France. She criticized that Russia cannot and will not ignore the fact that some western countries have once again become typical examples of racial discrimination and violation of basic democratic principles. France is stifling the existence of Russian media in its public sphere and creating unbearable working conditions for Russian journalists. Zacharova also mentioned that Russian Foreign Minister Sergei Lavrov also held a press conference during the G20 summit on the 10th, but no one prevented AFP reporters and cameramen from participating in the event.

　　Recently, the issue of rural contracted land withdrawal has once again become a hot topic.

　　The reason is that the Ministry of Agriculture and Rural Affairs, in response to the suggestions of deputies to the National People’s Congress, said that it would, in accordance with the requirements of the central authorities, guide local governments to clearly define the main qualifications of farmers who withdrew from contracted land and steadily explore the establishment of an exit mechanism for farmers’ contracted land.

　　The existing rural land contracting pattern was established in the "second round" of contracting in the 1990s. At that time, the urbanization rate of China was just over 30%, and the vast majority of the population was still tied to the land.

　　Today, the urbanization rate in China is close to 64%, and the share of agricultural employment has been reduced to below 25%. If we further consider the level of production concentration, among agricultural employees, professional farmers who account for less than 5% bear more than 50% of the production capacity, and this trend of production concentration is deepening day by day. A characteristic fact reflected by the above phenomenon is that the existing land contracting pattern has been seriously misplaced with the real land management pattern. This is the realistic basis for starting the reform of contracted land withdrawal for farmers in cities.

　　First, the policy process

　　The so-called withdrawal of rural contracted land essentially means the withdrawal of rural land contracting rights. This right is actually transformed from the membership right of rural collective economic organizations. Of the same nature, there are rural rights and interests such as rural homestead qualification rights and collective asset equity. The withdrawal of rural rights and interests such as rural land contract right is not a new policy, and this reform has been discussed for a long time.

　　In 2015, the Fifth Plenary Session of the Eighteenth Central Committee of the Communist Party of China made it clear that farmers who settled in cities should be protected from land contracting rights, homestead use rights and collective income distribution rights, and supported to guide them to voluntarily transfer the above rights and interests with compensation according to law.

　　In 2016, the reform of "separation of powers" of rural land was launched, and it was clearly stated that it was necessary to fully safeguard the rights of contracted farmers to use, transfer, mortgage and withdraw from contracted land.

　　The Rural Land Contract Law, revised in 2018, stipulates that during the contract period, if contracted farmers settle in cities, they will be guided and supported to transfer the contracted management right of land within their collective economic organizations or return the contracted management right to the employer according to the principle of voluntary compensation.

　　The newly revised Regulations on the Implementation of the Land Management Law in 2021 stipulates that the state allows rural villagers who have settled in cities to voluntarily withdraw from their homesteads with compensation according to law.

　　In addition to the above-mentioned policies and regulations, relevant departments have organized and carried out several rounds of reform pilots in many regions. In 2014, Chengdu, Sichuan Province, liangping county, Chongqing, and Shizhong District, Neijiang City, Sichuan Province in the second batch of rural reform pilot areas carried out the experiment of "voluntary paid withdrawal of rural land contractual management rights". In the following years, the Ministry of Agriculture and Rural Affairs successively organized some counties (urban areas) in Shanghai, Shandong, Ningxia, Hubei and other places to carry out the pilot project of withdrawing rural land contracting rights.

　　At the end of 2019, the National Development and Reform Commission and other 18 departments issued the "Reform Plan for the National Urban-Rural Integration Development Experimental Zone", which proposed to establish a system for farmers who settled in cities to voluntarily transfer and withdraw from rural rights and interests according to law, and explore specific measures for them to withdraw from rural collective economic organizations, such as farmers’ contracting rights, homestead qualifications and collective assets. Judging from this deployment, the "package" withdrawal of rural rights and interests will become an important trend of future reform.

　　Second, operational problems

　　It has been six years since the reform was put forward to a series of reform pilots, but this reform has not been fully solved. For example, the previous reform pilot projects in Chengdu, Sichuan, liangping county, Chongqing, and Shizhong District, Neijiang, Sichuan, were difficult to go deep for various reasons. There are three main problems:

　　(1) The "long-term withdrawal" mode is generally adopted in the pilot areas, rather than the "permanent withdrawal" mode.The so-called "long-term withdrawal" means that farmers are allowed to return the remaining term of the "second round" contract period to the village collective, but reserve the right to re-apply for contracted land in the next round of land contract. This reform idea has obvious limitations, leaving a tail for the parties to play again after the expiration of the "second round" contract, so it is not smooth to implement.

　　(2) In the pilot project, the land contracting right can only be returned to the village collective, and it is not allowed to be transferred between farmers.The direct result of this constraint is that it is difficult to raise compensation funds for land withdrawal. The compensation funds in various places are mainly based on financial advances, supplemented by self-financing by collective economic organizations and bank financing, which is not sustainable. This practice is still continued in the Reform Plan of the National Urban-Rural Integration Development Experimental Zone, that is, the withdrawal object of rural rights and interests can only be rural collectives, not including eligible members of other rural collective economic organizations. If this practice is continued without change, the funding problem will remain a key bottleneck, and I am afraid it will be difficult to make a breakthrough in reform.

　　(3) In the pilot, only the withdrawal of land contracting right was deployed, but no arrangement was made for the withdrawal of homestead qualification right and collective asset equity.This makes the reform that should have been promoted as a whole artificially separated. The "Reform Plan of National Urban-Rural Integration Development Experimental Zone" has improved this practice and made arrangements for the "package" withdrawal of rural rights and interests, but no mature experience has been seen yet.

　　Iii. Suggestions for reform

　　As mentioned earlier, behind the rural land contracting right, homestead qualification right and collective assets equity right is the membership right of rural collective economic organizations. From a deeper level, the withdrawal of the above rights is essentially the withdrawal of the membership rights of rural collective economic organizations, which involves the renewal of the inherent attributes of rural collective ownership. Because the current collective ownership of rural land belongs to "total ownership" in the framework of civil law, it is an inseparable, inseparable and irrevocable collective system in theory. However, we must know that the strict sense of "total ownership" is only applicable to the agricultural community in a simple society and it is difficult to adapt to the requirements of the modern economic system. Therefore, from the perspective of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization, it is necessary to make adaptive changes to the rural collective economic system and establish a rural collective economic operation mechanism that meets the requirements of the market economy.

　　Only by clarifying this basic understanding can we break the ideological shackles of reform, thus fundamentally breaking the problem of rural rights and interests and withdrawing from reform.

　　Specific reform proposals include the following aspects:

　　(1) Boldly explore the mechanism of "permanent withdrawal" of rural rights and interests.In order to avoid the repeated game of land and contract relationship, farmers who settle in cities should be allowed to "permanently withdraw" from rural rights and interests voluntarily and with compensation according to law. In this process, the choice should be given to farmers, instead of taking it for granted that "farmers will sell their land at will", so they must "make decisions for the people". If it is really necessary to take certain measures, we can consider giving farmers a certain "right of repentance", that is, allowing farmers who have withdrawn from rural rights and interests to regain land contracting rights or other rights and interests at the original price within a certain period of time, of course, it may not be implemented on the original specific plots.

　　(2) Clarify the qualification scope of the rural rights and interests undertaker.According to the provisions of the Rural Land Contract Law, those who undertake to withdraw from the land contract right can be either the rural collective economic organizations to which farmers belong or other members of the collective economic organizations. From the point of view of legal logic consistency, the same is true of the qualification right of house foundation and the equity right of collective assets. However, in the pilot reform work, only the relevant rights are allowed to be returned to the village collective, but no "exit — The specific mechanism of undertaking means that legal provisions have actually become an "empty system". The Ministry of Agriculture and Rural Affairs stressed that it is necessary to "clarify the subject qualification of farmers who withdraw from contracted land" when replying to the suggestions of NPC deputies. Actually, from the operational level of reform, it is equally important to "clarify the scope of the subject qualification".

　　(3) Establish a market-oriented framework for rural rights withdrawal reform.The reason why this reform is difficult to solve for a long time is that the government has a strong leading color and the marketization mechanism has not been established. In the next step of reform, we should design a scientific market-oriented framework to promote the "exit — To undertake the independent negotiation and negotiated pricing between subjects, the government mainly plays the role of guidance, supervision and guarantee. The experience of rural reform for more than 40 years shows that farmers will make rational choices under a market-oriented framework. This experience has become an irrefutable truth.

　　[The author Chen Ming is an associate researcher at the Institute of Political Science of China Academy of Social Sciences. His main research fields are rural governance, land system and rural reform. He has published Land Politics and Facing the Seed Problem in China (editor-in-chief). ]

Special feature of 1905 film network 509 directors co-created and shot in the form of vertical screen. Have you seen such a movie?

The film was officially released last weekend. Although the box office of the film has just reached 277,000 as of press time, for the mainland film market, the "big screen debut" of this "vertical screen cinema" work has achieved an innovation and breakthrough in a sense.

In recent years, with the further development of the Internet, the short video format has risen rapidly, affecting and changing all aspects of our lives. The data shows that at present, the number of short video users in China has exceeded 1 billion, and the number of videos generated and published every day in the whole network has reached more than 30 million.

You can also be the director of your own life with a mobile phone. The release of "Fireworks" seems to make the "movie dream" of 509 ordinary people really come true.

Then put yourself in the other’s shoes: from the audience’s point of view, what is their acceptance of "brushing short videos" on the big screen of the cinema, and what does the cinema think of such "intruders"? We talked to them on the first weekend of Fireworks.

Does the vertical screen fit the big screen?

At the beginning of hearing the concept of "vertical screen cinema", our greatest curiosity and worry about "Fireworks" can be summed up in one sentence: Will the vertical screen video be played on the big screen with horizontal screen ratio, and the visual impression will be good?

This question was quickly answered after the screening began — —

Although the collected material content is in vertical screen format, the film’s picture proportion is kept in "full screen" most of the time through "montage" editing. Sometimes, similar types of clips are presented simultaneously, some of them are scaled and disassembled, and some of the contents as "background" are not difficult to see as post-shooting.

This "vertical screen to horizontal screen" operation has played a positive role in improving the public’s "viewing acceptance". During the interview, most moviegoers did not feel the "vertical screen" on the huge screen.

Ms. Wu said that she was still immersed in the process of watching movies, and she didn’t feel the drama because of "vertical screen and horizontal broadcast": "I think this model is quite novel." The only "targeted bad review" came from Mr. Ma, who bluntly said that he came because of the concept of "vertical screen". "The final presentation of the frame can’t be completely said to be a vertical screen movie."

What surprised the audience miss Li was the picture quality. She revealed that at first, she suspected that the clarity of the material shot by the mobile phone would be greatly reduced after it was put on the big screen, but in the end, the visual experience in the cinema was not bad, including the use of some aerial cameras to cooperate and supplement, which did not have much impact on the viewing experience.

Can "Fragmentation" Creation be Compatible with Cinema?

Compared with the figurative presentation form of "big screen on vertical screen", the audience gave us very polarized feedback on the acceptance of the problem of "fragmented content entering the cinema".

In the movie Fireworks, 887 video clips released on short video platforms at different times are arranged and combined with five themes of "clothing, food, shelter, travel and home" to finally form a documentary-style documentary image.

Miss Wang, the audience, said frankly that the quality of these short videos is not bad: "If it is a year-end summary work of a short video platform, I will think it is very good, but if it is seen as a movie, it is not very coherent." Miss Li feels the same way. Although the five themes selected by the film are close to the audience’s emotions in her opinion, such content (which is not strong in overall story) may not be suitable for viewing in the cinema environment.

Through the film Fireworks, 509 directors showed the joys and sorrows of people’s real life completely with the lens, and many clips also left a deep impression on the audience. For example, the story of the long-distance driver couple who died unexpectedly deeply touched Ms. Wu, and also made Miss Li feel the heavy texture of the documentary image, but at the same time, Miss Li also bluntly said: "But before this period, the theme of clothing and food, I didn’t get to the point and logic I wanted to express."

For such "fragmented" content creation, most viewers said that if there are similar works in the future, they may not make a special trip to buy tickets to watch them, but they are more curious about experimental works. Some people also said that after watching it, they still felt that it was not acceptable, or the real feature film was more suitable for the cinema.

In this regard, Fu Manager, the person in charge of a cinema business in Haidian District, said that as the projection terminal, they are willing to "embrace" different types of works into the cinema: "Just like the’ moldy movie’ during New Year’s Day, we will also think at the beginning when arranging the film, will there be an audience paying for the video of a concert? As a result, there are still quite a few fans, so we will still pay more attention to market feedback. "

However, some studio managers revealed to us that with reference to the discussion of previous observation and the previous evaluation of Fireworks on some viewing platforms, they have predicted that the innovation of this content may not attract too many viewers, which is also directly reflected in their choice of film arrangement: "After all, the content of short videos is still not suitable for cinemas, and viewers still prefer a complete story."

No matter what the final box office results are, Fireworks has left us with an issue worth thinking about — — In the era of fragmented communication, how can a movie tell a good story?

It is one of the important tasks of school work to improve the cooperative education mechanism of school family and society and promote the cooperation between school and family. Rural schools are facing more difficulties on this issue, such as the low overall education level of parents, more intergenerational parenting, relative lack of social resources, and less participation of parents and communities in school activities. Faced with the above difficulties, how should rural schools play an active role in promoting co-education between home and school?

　　　　Understand and make up the objective gap. Schools lead communities to build rural education environment together.

Recognizing and understanding the actual situation of the community is the premise of effective cooperation between home and school. Rural schools should realize the reality that students’ family conditions and educational support ability are relatively poor compared with those in cities, and try their best to make up the gap. For example, giving priority to children’s well-being, combining with the family situation and living habits of local students, we should strengthen communication with parents in daily health knowledge, nutrition knowledge, safe living matters, and school adaptation counseling, so as to provide guidance and help to students’ families. When carrying out all kinds of educational activities, we should also consider the differences of audience’s cultural level, difficulties and needs. The content and language of family education activities or lectures should be easy to understand, and simple image atlas materials can be printed and distributed appropriately. The content of education and training should also be practical and operable, not just theoretical, but also teaching parents concrete and feasible methods. Parents with low educational level, especially guardians with ancestral status, should pay more patience and find more suitable methods and strategies to communicate with them.

Under the cooperative education mechanism of home, school and community, schools should play a leading role, mobilize family and social forces, and make all adults, especially parents and guardians of children, fully aware of their influence on the next generation and their educational responsibilities. First, we should educate children to love their hometown, understand their hometown and establish the consciousness of serving their hometown; The second is to expand the educational field inside and outside the campus to help students understand and master local knowledge, hometown history and culture, and at the same time cultivate the awareness and ability of building a child-friendly village among adults; Third, school teachers, community part-time teachers or volunteers should learn some adult education skills and communication skills, and combine local production and life traditions and local folk culture when providing family education guidance and services, which is conducive to training and guidance in a more grounded and easy-to-understand way; Fourth, the school and the community should closely combine the local actual situation, design relevant school-based courses and local courses under the guidance of the concept of coordinated development of agricultural civilization, industrial civilization and digital civilization, or independently develop community education courses and community experience courses.

　　　　Using school resources to serve the community and paying attention to the needs of rural special groups

Rural educational resources and cultural resources are relatively scarce. Today, when the number of students in rural schools is shrinking and the conditions for running schools are constantly improving, rural schools can make full use of the existing software and hardware resources, as well as the link channels between schools and external resources in the community, so that schools can play the role of community cultural centers and learning centers, carry out cultural and educational activities, enrich rural spiritual and cultural life, and at the same time promote the development of co-education between home and school.

The co-education between home and school in rural society should focus on the needs of several special groups. First, carry out targeted education activities for the elderly, and teach them some knowledge related to their own interests or education, which may include how to seek medical care for the elderly, how to deal with family relations, and how to raise them from generation to generation. Second, there are many left-behind children in rural areas, and the primary dilemma they face is the lack of parental companionship and the resulting psychological and behavioral problems. On the one hand, schools and communities should strengthen the guidance to parents, so that they can understand the harm of early emotional deprivation to their children. Therefore, they should go home as often as possible, contact their children as often as possible, and teach parents some operable communication methods and psychological support methods. Third, some groups such as disabled children, students with learning difficulties, students with ADHD or dyslexia are also easily overlooked in rural areas. It is necessary for schools to train teachers in inclusive education skills, and local professional institutions should strengthen inspections and screening to provide teachers with corresponding training and guidance. Schools and professional institutions should strengthen the propaganda of inclusive education ideas, improve the social integration level of humanities and hardware environment construction in rural communities, and respect, accept and help special children integrate into society.

　　　　Promote effective communication between home and school communities and establish deep trust and cooperation.

To promote the cooperative education between home and school, we should strengthen the training of social emotional skills for all groups. Studies at home and abroad have shown that one of the main reasons for the poor cooperation between home and school is the lack of communication skills between the two sides. Effective communication is very important for all participants in educational activities and cooperative activities to reach an agreement, build mutual trust and commit to joint efforts. Both home-school communication and parent-child communication need to improve each other’s communication skills and level. To deepen the cooperation between home and school, the school should have a sense of consultation, discuss the cooperation plan with the participants, and explain the importance and influence of the matter, as well as the specific tasks that need parents to cooperate or complete.

Poor communication between home and school and lack of mutual trust are also one of the reasons why some parent committees or other types of supervision institutions are less involved in school management. In deepening the cooperation between home and school and promoting the modernization of school governance, we can strengthen the disclosure of school information and community supervision, and attract community forces to participate in school development planning or quality internal control. In terms of specific management, we can explore various forms of home-school cooperation according to the actual needs of schools. Taking students’ nutrition improvement plan as an example, schools can cooperate with farmers to build labor bases and food bases, parents can take turns to accompany meals to supervise the quality of school meals, or parents with catering experience can be invited to provide meals and management guidance. Parents or community workers can also participate in the school’s book management, security patrol, after-school service and other work. In terms of student training, the vocational skills of rural parents can also become the object of inquiry learning and the content of professional experience for students. From the perspective of serving the community, schools should take the initiative to participate in rural work and social life, such as cooperating with the community to carry out the evaluation of civilized families and healthy families, holding rural festival celebrations, participating in community development planning, etc., so that students can understand social life and participate in social services during the activities. The deep cooperation between home and school clubs can also cultivate students’ awareness of social participation and public welfare. In this process, schools can play an important irreplaceable role.

　　　　The government coordinates resources, improves management, and strengthens the reserve of the whole society’s collaborative education ability.

In the process of forming the consciousness and ability of collaborative education in the whole society, the government needs to play a coordinating role. Schools should do a good job in social resources research, family and children’s needs research, and understand the resources and time that local communities and enterprises can use for educational projects, as well as the forms and contents that social and productive activities can be connected to courses and classroom activities. Schools can design social resource maps and preliminary curriculum planning, and the government will coordinate relevant units to jointly improve the cooperation plan.

Principals and teachers are the key groups to deepen the cooperation between home and school. It is necessary to establish a system for principals and teachers to enter enterprises and communities to receive "shadow training" (also known as "experience training" and "on-the-job training"), which will help improve their cooperative planning and implementation ability, teachers’ ability to develop off-campus resources and design practical courses, and also help principals learn from management experience, thus helping to improve the quality and efficiency of school management.

Another task that the government can do is to actively cultivate non-profit organizations or non-governmental organizations and mobilize and give play to their strength in home-school cooperation. In some areas, various modes of social participation are adopted to solve the problem of left-behind children’s after-school activities, such as the government helping to coordinate the resources and venues for activities, and parents’ unions, public welfare organizations, social work associations, returning college students and other different institutions and groups undertaking the supply of teachers, the organization of courses and activities, etc., which effectively solved the situation that the school was the single subject to carry out activities in the past, and the mind was unable to do so.

Although there are some difficulties in hardware and software resources in rural schools, as long as schools, families and society, including the government and Qi Xin, work together, support and cooperate with each other, and at the same time adhere to the initial intention of educating people and follow the laws of education, they can gather strong forces and achieve good cooperative and co-educational results.

(The writer is a researcher at China Academy of Educational Sciences. This paper is the research achievement of the key entrusted project of educational research of China Education Society, "The main forms and characteristics of child-friendly schools under the background of Chinese modernization" [No.:202300002011WTB］].

China Education News, September 3, 2023, 4th Edition